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If content is king, video content is the emperor. If you haven't thought about creating videos to market your business, high time to add it to your marketing strategy list. Know how to make videos to increase customer engagement in effective ways.
Videos have been the latest fad in the 21st century. Businesses around the globe are grappling with the increased competition surrounding the industry and video content marketing has certainly opened up doors to innovative techniques that are in line with result-oriented market practices.
There is a lot of heresy about what to expect from a successful video marketing strategy. Although brands have been leveraging video marketing for a long time, there are a lot of naysayers, especially among small businesses.
Many individuals believe that video creation entails a lot of effort and capital requirements. And they are not wrong, at least in a way. However, with the advent of the latest video marketing tools and technology-driven creation techniques, it has become ever more easy to craft a compelling video in a matter of minutes.
This post craftily explains the top 10 reasons that can compel you to start creating quality focused videos. Once you go through these reasons, it will be instantly clear why you should get involved with video content marketing. Let’s get straight down to the facts and figures!
10 Compelling Reasons to Adopt Video Marketing
1. Video is the Most Engaging Form of Content in Existence today
The modern digital marketing domain is ripe with competition. Brands, left & right are looking for ways to effectively engage with their audience and bring their products or services in front of a massive audience.
Businesses are struggling to stand out in light of the modern competition. By leveraging video marketing ads, you can easily grasp the attention of your audience and get your message across.
The audio-visual nature of marketing videos makes them extremely effective for marketing purposes as it has the potential to instantly mesmerize the audience.
Thanks to technology, people now have immensely short attention spans and if you are not able to capture your audience’s attention in the first few seconds of your content, you’ve already lost them. Video marketing enables you to push out massive amounts of information in the first few seconds itself which bounds the audience and keeps them engaged.
2. Marketing videos are great for mobile users
Mobile video marketing consumption has risen like never before. People are turning to their mobile devices for media consumption owing to their accessibility and personalized nature. According to the latest video marketing statistics, around 75% of total video views originate from mobile devices. Sounds interesting, doesn’t it?
Many video-centric platforms such as TikTok have emerged as the new social media kings, and the vertical video format is gaining immense traction in recent days. You can include relevant CTA’s, captions, and a well-crafted intro & outro to enhance the quality of your videos and make them mobile-friendly.
3. Videos Can Reduce your Ad Spends and Enhance your ROI
Videos are cheap to create. With the right set of tools and creative techniques at play, almost anyone with a computer can churn out high-quality videos in just a few minutes.
Video marketing is cheap too! In just a few cents and a well-crafted video, you can grasp the attention of your audience easily and ensure effective ROI on your marketing spending. Consumers too love videos as comprehending them does not require much effort on their part. Would you prefer reading a 2000-word blog post as an advertisement?
Certainly not! With marketing videos, you can convey a huge amount of information in just a few seconds, paving the way for increased customer engagement and an optimal ROI for your marketing expenses.
4. Videos Instill Customer Loyalty and Build Trust
Trust is immensely crucial in the modern marketing dynamic. A customer can choose to make or break a purchase decision, by just looking at the trust metrics of your brand. Fostering a relationship with your customers is the first major step in brand building and branded videos enable you to do just that.
Having Q&A videos, how-to guides, and brand story videos go a long way in fostering trust among your audience and building better, and fruitful relationships. Videos also humanize your brand.
Once the audience gets acquainted with a face, they instantly link that face to the product or service when making a purchase decision. Therefore, if brand building is something that you are looking for, important videos certainly need to be included in your video marketing strategy.
5. Videos are Massive Engagement Drivers on Social Media Platforms
Amidst the COVID-19 pandemic, around 91% of marketers believe that marketing video content has gained prominence like never before. Since people are confined to their homes with more disposable time at hand, they are turning to social channels for entertainment or social edification purposes.
Can you guess which type of content drove the most engagement? You guessed it! It’s Videos! Instagram video ads receive about 3 times more engagements than static branded images.
The story for Facebook is no different with video ads having a 20%-30% higher conversion rate than images. Moreover, the CTR is around 2-3 times higher for important videos. Whatever your video marketing strategy might be, including engaging focused videos certainly won’t hurt.
6. Live Streaming the Trendiest Marketing Development
Have you ever hosted or participated in an Instagram or Facebook Live event? Even if you have never participated in live videos, you certainly might have encountered a few here and there. Brands and marketers are increasingly adopting this new technique to get in touch with their audience directly.
You can see major personalities and influencers constantly leveraging the live video technique to boost their audience engagement metrics and boost recognition. A lot has been said about video ads or posting a social media video.
But, live videos instill tremendous loyalty among your audience and are a treat for marketers as they feast on the direct connection with their viewers.
7. Video is Great for SEO
It has been proven that sites that incorporate videos on their pages, tend to rank higher on SERPs. In fact, your website is around 53 times more likely to get featured above the sites that do not include a video. Retention rate is yet another metric that search engines leverage to rank a website higher.
When it comes to online marketing strategies, content plays an incredible role. There are different content strategies that one can use for getting better results such as blogs, articles, infographics, webinars, presentations, vlogs, and videos. It is estimated that in the near future, the majority of all internet traffic will be video. Compared to blogging, video is considered the best strategy, especially for your startups’ marketing campaign. Video marketing for startups is great for explaining your startup idea in a simple and engaging way. Also, there are different types of video content that can be handy for your content marketing strategy.
Since videos tend to grip the audience for a prolonged period, your retention rates automatically go higher, and bounce rates go lower. Google takes these metrics very seriously when ranking a website at the top spot and videos just give you a shot at this.
8. Email marketing Works Effectively with Videos
Here is a fact: simply including the word ‘video’ in the subject of an email can improve the open rates by as much as 6%. Although email marketing is a wonderful medium for customer outreach, videos just take it a notch higher. You can include a well-crafted video strategy that is in line with your email content and watches the open rates fly!
If your prospects know that your email includes a video, they are much more likely to engage and interact with it. This is due to the fact that the audience is curious and their curiosity is only satiated once they have opened up your email. This leads us to the conclusion: although video content is not a replacement for an email marketing campaign, it compliments it beautifully.
9. Videos are Effective in Breaking down Simple Concepts
Videos can distil massive amounts of convoluted information into bite-sized pallets that are immensely easy for the audience to recall and remember. Customer support videos, troubleshooting videos, or how-to video guides perform very well and reduce the number of inquiries that a business receives.
Another statistic suggests that around 75% of customers make a purchase decision after watching a video. If your business revolves around a technical aspect that requires customer edification, there is simply no better & cost-effective way to achieve this other than videos.
10. Videos are Shareable
Here is a fascinating metric for you: around 92% of mobile marketing video viewers share the content with others. If you create important videos that are likeable and strike a chord with your viewers, they are much more likely to share them with their friends, as compared to textual content.
Moreover, you don’t even need to create brand new videos of your own. You can start by sharing focused videos from top-tier professionals in your domain, and then evolve as you do so. Once your video strategy gets traction, you can also deploy paid ads on your marketing video, which serves as yet another monetization avenue.
Without a doubt, video content is here to stay. Although millions of businesses and brands have awakened to these newfound marketing techniques, many brands are still contemplating taking the plunge. We hope that these 10 reasons to promote video content marketing compel you to adopt videos and take your business marketing strategy to new heights.
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