Search engines are evolving, and the temptation to trick them and reverse engineer the algorithms to rank on the first page is still there. SEO specialists are always complaining that as soon as they seem to get it, Google once again changes the rules of the game, bringing them back
In not so distant past, Instagram posts were at the heart of modern brands’ marketing strategies. Nowadays, with Instagram Stories taking over, it is time to step up and focus on both. Instagram is nowadays very important not only for big companies to build their brand identity but also for
It’s been three decades since the inception of GIFs, and when you know something has been around and so popular for so long, you can rest guaranteed marketers can come up with a way to use it for their purpose. And fortunately, many have. For example, Starbucks used a
If you want your business to be commercially viable, you should be online: when people look for something, they use search engines. The higher your website is in the search results, the more chances a user will choose it. You need to know how to ‘overtake’ your competitors to reach
Only 2% of first-time visitors make a purchase. The remaining 98% exit, and may never come back. Sales funnel takes the form of an actual funnel with a wide top and narrow bottom. Many visitors troop into your site hoping to find something valuable, and the number decreases as they
Cyber-attacks are one of the most serious threats that modern businesses have to face. According to the statistics, around 50% of small and medium enterprises in the US suffer losses resulted from malware infections. Recommeneded: Effective Ways to Secure Your WordPress Website From Cyber Attack And still, surprisingly few companies
Running a business has always been tough. And switching to online brought even more challenges. So today companies should look into more ways of improving their performance. There are a lot of things every business owner faces on a daily basis. From planning the strategy to hiring needed talents -
Social Media is way too powerful for businesses to ignore. Anyone can open an account on social media and start sharing content. With very low capital investment the returns you can expect from social media marketing are huge. Nevertheless, in the hands of many business owners, who have no idea
Is video the only marketing resource your business lacks? Entrepreneur predicts 80% of all online marketing content will be video by the end of 2019. And it’s no surprise why video marketing not only adds to your content marketing strategy, it also helps your business: Raise brand awareness Increase
Landing a great digital marketing job is not that easy. It requires a lot of planning and hard work to convince your clients that you are the perfect candidate. However, this may not apply during job hunting. Therefore, you must ‘sell’ your work experiences to ensure the customer is satisfied
As of October 2022, there are about 11 million apps available in the leading app stores (Google Play and App Store), and the number increases if we take into account minor markets (Windows Store, Amazon AppStore, and Blackberry World…). That means there’s enormous competition out there. The thing is…
How about boosting your sales with great e-commerce tools? As an entrepreneur, you know help is appreciated when managing your online store and selling, so why not use tools to automate and improve tasks? It makes perfect sense if you’re on a marketing budget, too! If you’re reading
The online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As of misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. In today’s blog post,
Bad is a businessman who doesn’t want to make more money and promote their product in the most efficient ways. If you are engaged in the e-commerce business, then influencer marketing can become your good assistant and help you earn some more coins. Influencer marketing today surpasses other methods
Communicating your brand’s image, intentions and advertisement campaigns in long-term can be difficult. This is especially true for international brands with numerous different stakeholders to take into account. Studies have shown that 65% of consumers are fully prepared to drop a brand from their lives if it takes a
With the rapid increase in the use of mobile devices, the number of searches made from mobile devices is also increasing. In 2009, the percentage of web pages viewed on mobile devices was only 0.7%. But in 2018, it has increased to nearly 53%. This is the reason many
