Landing a great digital marketing job is not that easy. It requires a lot of planning and hard work to convince your clients that you are the perfect candidate.
However, this may not apply during the job hunting. Therefore, you will need to ‘sell’ your work experiences to ensure the customer is satisfied and willing to offer you the opportunity.
Before you start sending your resume as a digital marketer, there are things you must include for it to sell your professionalism and skills appropriately. This blog will guide you on how to go about it and write a convincing resume.
1. Keep It Short
Employers will only spend a few seconds in reading your resume. Therefore, you don’t want them to miss on the important points just because you have written a long resume. When your resume is short, scanning out relevant information will only take less than a second.
If your resume is short and precise, your potential employer will pick out the information that makes you different from the others. Additionally, a short resume guarantees that you are certified do organize your job in case you get employed.
It is common to feel the temptation of including some infographics and other flashy designs to help sell your point as a marketer. In your writing, you should ensure your final submission contains only relevant information, is direct and to the point.
2. Know Yourself
If you are planning to market yourself effectively, it is important to know your worth. The type of information you share with your recruiters directly reflects who you are as an employee.
Remember, such information remains in the minds of your employers and will affect your relationship both positively and negatively.
If you view yourself as a hard-working person who is ready to work and implement all the dynamics of marketing, utilizing this space is all you need. Ensure to write down tangible information that will sell your tactics and experiences to your audience.
Your value is what makes you unique and fit for the job. Additionally, your wording also has extra weight and will determine whether the recruiters will read your CV not. Therefore you must do your research and ensure you are sure of what to write and impress the employers.
3. Provide Links To Your Work
Unlike other employment, the only proof of your work can only be pulled online. Including a link or two of your previous work gives your recruiter an overview of what you can do. The link also guarantees you are proud of what you do and you are willing to share your experiences with others.
You can also mention your experience in working on the blog and how it performed after your involvement. Such information is convenient and will guarantee that you get under consideration by the hiring managers.
After the recruiters are done with your resume, the next thing you want to hear is that they call you for an interview.
However, when there is nothing to show, there is no way you are going to get the interview. Therefore, your links must and should be of the best jobs you ever did in the past.
4. Who Is Your Audience?
Before you start writing your resume, it is essential to do a background check on your audience. Have a rough idea of who they are, what they post about etc.
Once you know how the company operates, tailoring your CV to meet their expectations will not be difficult. Your resume should be able to attract more attention to you. Therefore, when you have tangible information about the employer, you will know how to ensure they only buy what you are offering.
5. Remember Your Achievements
Those certifications and awards are meant to get you a better standing in the marketplace. If in your line of work you have received them, this is the best place to mention them.
Whatever certificates or awards you received in your profession, guarantee the employers that you have what it takes to work with them.
Everyone wishes to have people with over qualifications in their company. Therefore, besides having the educational qualifications, the awards and certificates you received while working on the field are really symbolic.
6. Use The Right Keywords
As a marketer, recruiters expect you to know much about SEO and other writing tools. Therefore, your CV must contain accurate keywords for it to progress.
Failing to use keywords risks/minimizes your chance of getting the job regardless of your qualifications and experience in your work.
7. Keep It Neat And Organized
As you write your resume, kindly ensure it has a progressive flow. Break it down using bullet points to ensure is it easy and interesting to read.
All your paragraphs should flow and send the same message to the people reading. Since recruiters don’t have a lot of time of reading through your CV, organizing your thoughts would save you lots of space where you can sell your strategy perfectly.
8. Proofreading Is Key
You might have attractive skills, comprehensive tactics but still, miss on the project due to minor mistakes that could have been avoided.
As a writer, you must ensure that your final submission is spotless. Read and re-read the paper you have written and put yourself in the shoes of the seller.
Additionally, you can include another person’s opinion while proofreading just to be sure you did not leave out important information and the CV is clean.
One CV can land you all the jobs you wish to get. Additionally, as you write, you should remember that it might land you an interview or job.
Therefore, you must ensure to use all the qualifications you have to secure the best place. Also, if you are applying to get a specific position, then you must ensure your resume is relevant to the position.
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