When you are an influencer on social media, you are your own brand. And because of this, it is easy to assume that your brand is protected. After all, you are you, and nobody else can be. It’s your face and name that make you the influencer that you
Digital marketing is a crucial process for any business these days. With almost all consumers tethered to their phones, the best way to reach your target audience is to cultivate a strong online presence on their platforms of choice. An excellent way to attract potential customers to visit your site
Video conferencing is being a mainstream method of communication for organizations of any size, and for people, in general, wanting to communicate with friends and family around the world. There are advantages and disadvantages to all technology, but video conferencing is overtaking the traditional phone call. What is Video Conferencing?
As an increasing number of buyers turn to e-commerce platforms for their shopping needs, an efficient reputation management system becomes the need of the hour for all e-tailers. In the e-commerce marketplace, customers heavily rely on social proof to make informed purchase decisions. If done correctly and successfully, this system
As we continue to embrace technology in every aspect of a business, marketing and digital advertising have changed significantly. In the past, it was all about getting the promotional copies out and hoping that it would get to the right audience; it was basically guesswork. The marketing business has shifted
A lot of people are stuck at home due to the pandemic. And not everyone can continue with their work. The financial situation can be pretty rough, and it would seem that more and more people are looking to start making money on the internet. The learning threshold varies from
Having a great website is crucial for the success of every online business. If you’re an online business owner, your website is the primary source of specific and useful information about your company. It’s also an essential digital marketing platform for promoting your products or services and generating
Entering a business is like entering a battlefield: you have to arrive armed and ready for the fight, whether you're at the forefront with your comrades, or behind the scenes coming up with the best battle tactics. With this in mind, it's crucial to train and
Do you know, it is imperative to keep going, especially when the difficult times are here to last for long? Covid-19 has taken a toll on lives and businesses around the globe; all the signs indicate that it is here to last for longer than expected, and will result in
Statistics show that by the fifth year of operation, more than 95% of all newly created businesses will fail. And it’s true. That’s because running a successful business is hard and requires you to have marketing chops that most folks don’t. But being a savvy marketer and
No one could have predicted precisely how COVID-19 was going to disrupt economies around the world. However, what is certain now is it will have a large number of people working on a remote basis for some time to come. For those starting out in marketing and other industries, the
We live in a mobile world, don’t we? In 2020, the global user base for mobile phones is expected to grow to 7.26 billion. Considering that the average user checks their phone 58 times a day, the potential that mobile devices hold for marketers is exponential. Along with
Affiliate marketing is a specific sub-niche of the whole of digital marketing. The marketer is not tied to the product they promote, nor to the place where they promote it. They act as intermediaries between offers and ad placements. It’s a whole different situation for a brand marketer, who
The global online education sector is estimated to be valued $325 billion by 2025. As progressive it is getting, in the end you are teaching humans. They are students from all walks of life. To keep them focused is also a priority for online teachers. Engaging students in the online
In its current state, artificial intelligence works like a human with access to a search engine. Every time it needs to find an answer, it searches through a pre-set encyclopedia of information and directions to execute a certain task. This encyclopedia is the data that is used to train the
Business coaching is the process in which an accredited business coach associates with a business owner to improve performance in business. It is a relationship between a business coach and a business person. This relationship is meant to help business owners to design their business vision that aligns with their
