Evolving technologies offer exciting insights from data to digital marketers. However, many marketers are put off by descriptions of data governance and just dive in with the new technology. Unfortunately, this approach exposes businesses to risk and poor quality data. In this post, we explore this in more detail and
Whether you wish to take your marketing efforts to the next level or drive revenues like never before, using the right design software is vital for marketing campaigns. Your brand can benefit from visual aesthetics. Increased brand awareness: According to research, "65% of people are visual learners – they can
Business to Business, or B2B, companies are organizations that provide services and sell products to companies instead of direct consumers. The B2B sales cycle is more robust and longer due to the presence of multiple key players, such as gatekeepers, influencers, and decision-makers. Hence, B2B companies require a different marketing
Businesses need to grow, and one way to achieve this is through digital marketing. This means that your business needs to create a robust presence on the World Wide Web so you can have that leverage against competitors. When narrowed down, digital marketing also comprises many strategies, one of which
With the advent of the digital revolution, marketeers have a variety of channels and strategies at their disposal to attract new customers. From social media campaigns to email marketing trails, customers are being introduced to the sales pipeline in a number of different ways. However, most sales funnels only concentrate
Running a business is hard work. Having employees join your business is an exciting part of business growth, but what happens when you need the work done and either can’t find the right employee or can’t afford the right employee? You must stretch yourself mentally to do the
Determined to boost your website traffic by creating outstanding digital images? We have just the right tools for you! We live in a world where blogs are only as good as its visual content. Gone are the days when audiences have the luxury of time to read essays that are
Using effective risk management strategies lets you know the strengths, weaknesses, opportunities, and threats that may arise in your project. When you plan for unexpected events, you will be well-equipped when they arrive. To ensure your project is successful, you need to handle prospective risks. Doing so will make it
YouTube has become a high-rewarding, safe haven for video creators and content producers of all sorts. It provides equality of opportunity to everyone. This No.1 video-sharing platform is a boon for people who want an audience to share their talent. There are ways YouTubers and marketers can get a
As technology continues to evolve and remote work becomes more accessible to more employees and freelancers worldwide, we’re seeing an increasing number of workers ditch their office surroundings for the comfort of their homes or the ambiance of coffee shops and public spaces. According to FlexJobs, remote work is
If you want to hit the marketing trifecta: drive sales, attract organic traffic, and increase conversions, you need to make video production an integral element of your marketing campaign. Video content production has an impressive track record of keeping audiences engaged and improving return on investments (ROI). YouTube and Instagram
In the upcoming years, businesses will increasingly put operations on autopilot. Global enterprises are expected to spend hugely on AI-powered automation. Statista states, “The worldwide AI and process automation expenditures are expected to be $15.4 billion by 2021.” As eCommerce booms, AI can gradually be the driving force behind
The grocery e-commerce industry is rapidly growing because of the pandemic. There is an overwhelming environment because of the dramatic effects of COVID-19. According to the Goldman Sachs report, online grocery will be the largest growth driver for e-commerce space in India. This particular segment is expected to progress constantly,
70% of buying decisions are based on whether the customer believes that they are treated well. Whether scrolling through a Facebook page, talking to a sales representative, or even browsing a WordPress site, the experiences you can provide to your target audience will play a vital role in whether your
Lead Scoring is a type of methodology used by companies to identify the potential of any particular business opportunity. Companies using this system can build scales and benchmarks to rank potential opportunities against the scale to identify customers who are 'business fit.' A sales team’s time and
Any business owner will tell you about the importance of leads and lead generation. Why are leads important? It’s a simple equation: the more leads you have, the higher the probability of converting more leads into customers. In other words, almost every customer was once a lead. Your website
