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Data Privacy Issue

Data Privacy Basics Everyone Should Understand

Data is one of the most sensitive assets in every organization. The rate at which information increases is almost exponential, attracting several agencies to set up laws and regulations to govern how such data should be collected, stored, used, and even transferred from one party to another. We've

5 Benefits of CRO Dashboards to Help Improve Conversion

5 Benefits of CRO Dashboards to Help Improve Conversion

“Every aspect of marketing is entirely useless unless it produces conversions.” -Jeremy Smith Conversion Rate Optimization (CRO) is a crucial element of every enterprise’s marketing strategy. Turning your existing web traffic into valuable paid customers is done most effectively by Conversion rate Optimization. Before getting into the benefits of

10 Things To Consider When Choosing A Web Builder

10 Things To Consider When Choosing A Web Builder

You probably know the importance of having a credible website, but building one isn’t easy. Without any design or coding skills, you won’t know where to start. Fortunately, with today’s advancement in technology, you don’t need a specific set of skills in website designing. The only

7 Effective Tips for Creating a Branded Content

7 Effective Tips for Creating a Branded Content

Marketing and branding gurus are always on the lookout for different ways to attract the attention of their target audience. However, with time the audience has become smarter. With so much television content and display ads available, people have become unexcited and unresponsive to it because of excessive promotion. You

Why Employer Branding Is Pivotal for Organizations

Why Employer Branding Is Pivotal for Organizations

When we hear the term “branding”, most of us probably think about the marketing aspect: things like logos, taglines, brand messaging, and how a company is perceived by customers. But as technology continues to advance, more and more companies are focusing on improving their employer branding. Still in doubt whether