As per Neil Patel, leading online marketer and influencer, live streaming content is watched by 63% of people aged 18-34. It is expected to account for 82% of all internet traffic by the year 2020. Needless to say, there are many players in the live video streaming sectors. Of these, YouTube is most obviously the biggest.
YouTube is a great medium to upload, view and share videos. The live streaming feature was added by YouTube in 2008. Most people are drawn to YouTube Live as a video streaming channel because all capabilities are bundled as a package and are free.
So whether it is music, sports or gaming, a live video streaming service by YouTube enables great live video that is valuable both in the moment and in the future.
YouTube also comes with a super chat feature which provides a content creator to generate more revenue by allowing a commenter to push his comment to the top.
But as big as it may be, it is also a victim of its success. The major disadvantages of a website like YouTube are:
Licensing – Content uploaded on YouTube is highly likely to be duplicated. Copyright issues are major trouble that plagues YouTube.
Blocking – Making your content available over YouTube can be a problem in areas where the website is blocked. YouTube has been banned in more than 20 countries.
Lack of Customer Support – YouTube has generic troubleshooting tips but falls short in providing dedicated end-user support.
Ad Revenue – The website has been under heavy fire for its ad revenue policy that is stifling the potential for creators to generate decent ROI on their content.
But there are plenty of alternatives that not just solve these problems but also provide much more powerful capabilities for robust live streaming. These are the best 3 YouTube Live streaming alternatives with features and functionalities that adapt to your streaming needs more than YouTube.
Vplayed is an enterprise grade solution with a range of innovative capabilities that make it a better choice for a live video streaming platform.It creates a fully customizable live video streaming service. A dedicated design and development team can create a unique platform at a one-time license payment and gives you complete ownership.
Its excellent customer support ensures smooth performance and maintenance of your platform even after launching it.With advanced cloud transcoding technology, it delivers smooth viewing experience for live events across a range of devices.
Customization – Vplayed is a fully customizable platform which allows you to play around with various combinations of features. The result is a unique product built to suit your business strategy. In short, you get to choose everything – the UI features, security and transcoding technology, marketing features and monetization models.
Development Support – With a dedicated team of over 300 technology professionals, building a live broadcasting site for a targeted sector like live events or music or gaming or sports is a cakewalk. Lifetime support for maintenance is also provided.
Multiple Monetization Models – Whether you choose from one of the models or create a tailored strategy by combining two or more models available depends on the different content requirements of a live streaming platform. A pay per view model is ideal for maximising revenue from live streaming platforms.
Secure Streaming – Vplayed enables geo-blocking which restricts your compliance obligations in specific geographic regions. This feature is helpful while streaming in sensitive areas or restrictive environments which may result in higher compliance costs.
Vimeo Livestream is also an alternative to YouTube live streaming. It enables the creation of quality videos with a variety of tools that drive user engagement. It is a good choice for mid to large sized companies with basic live streaming requirements. Having experts to set up and stream correctly over multiple platforms is a prerequisite with Vimeo though.
- HD live video streams and video archiving after live streaming can be upto 4K.
- The white-label platform can be customised to suit the requirements of the live stream.
- Adaptive bitrate streaming enables seamless broadcast across devices regardless of bandwidth.
- Marketing features like analytics and social integration are available for premium plans.
- User engagement tools like live Q&A, live chat and streaming to multiple destinations are provided as the business plan.
- Ads are not supported.
3. Contus Vplay
Contus Vplay equips you with the capability to build a robust alternative to websites like YouTube and Vimeo. The 100% customization, top-notch security features and flexible monetization models are some of the attractions for content creators to consider Contus Vplay for education, sports, radio and entertainment live streaming that overcome even low latency issues.
Its robust content management system ensures that live streams are available in a searchable digital library that drives user engagement on your platform.
Customization is one of the main features that distinguish it from other live video streaming platforms. The entire platform is built-to-suit business model it is meant for.
A customized player can be built with embedding capabilities to stream HD, UHD and even 4K videos delivering fast playback compatible even with Android and iOS devices.
High Content Delivery Network (CDN) points ensure seamless content distribution capabilities by reducing the load on the origin server and lower server costs while delivering live streams to viewers at scale.
Security features like DRM, encryption and paywall protect you against copyright hassles and piracy. Contus Vplay also has in-built security integrated with the player like IP blocking and screenshot prevention.
Content marketing is efficient with metadata management, social media integration and watermarking. Dynamic analytic reports can be generated in real-time for any period.
Cloud transcoding paired with adaptive bitrate streaming ensures faster and smoother live streams. Multiple formats and codecs are supported because of robust transcoding capabilities.
Even though YouTube is a great way to go live, it falls short of a lot of capabilities in comparison to live streaming alternatives that offer competitive features like customization, marketing capabilities, monetization plans, high-end security and a whole lot more.
Setting up live streaming on your website is not as complex as it sounds. With the right equipment and a custom-built live streaming platform, you can be part of the 87% of businesses that have been using live videos for driving business.
Jagadeesh Kumar is Passionate Marketer helping B2B Products to increase traffic and maximize sales through SEO, Content Marketing efforts.