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LinkedIn is has been a great place for networking and growing business. Use LinkedIn to prospect more effectively to acquire more traffic and leads.
For every business that is mindful of scaling up its profits and reach, a presence on LinkedIn is a must.
This is because, to grow your business in the 21st century, you need an online presence and engagement, particularly on a platform such as LinkedIn. Doing this will help you achieve your company’s vision and goals.
Statistics by LinkedIn shows that more than 50 million companies have pages on LinkedIn, and over 80% of their B2B leads come through this platform.
What this means is that LinkedIn is a goldmine for you as a business owner. So, if you’re not utilizing the platform, you’re leaving so much on the table.
In this post, I will show you seven simple yet effective ways to get more leads for your business on LinkedIn.
But then, why is this important?
Why Should You Get More Leads for Your Business on LinkedIn
Leads, who will eventually become your customers, are the heartbeat of your business. Once your lead generation rate flats out, your business will die of non-profitability.
Getting more leads improves your business growth. And it’s not only about sales but also for research, product innovation, and marketing purposes.
It provides you with a large pool of targeted people to generate insights and explore findings of customers' demographic locations, needs, and preferences. Knowing this will help you to align your product value or service with your customers' wants, needs, and interests.
It will also build your brand awareness which will eventually increase if your product is great, to the level that people won’t stop talking about it.
And word of mouth could be massive when building customer loyalty.
So here’s how to go about it:
7 Simple yet Effective Ways to Get More Leads for Your Business on LinkedIn
1. Develop a workable LinkedIn lead generation strategy
You need to be strategic with your lead generation on LinkedIn. Otherwise, your efforts will be like the proverbial man who winks in the dark.
To succeed on this platform, your content, contribution, and the connection you make should all lead to building a profitable relationship.
Creating valuable content is good, but without consistency, proper engagement, and chasing of unrealistic metrics, the short journey of growing your leads may become a complex and unending one.
You don't need anything fancy, just a simple workable strategy that hits on a specific goal, that's measurable, achievable, and relevant to your business.
2. Optimize your LinkedIn profile and business page
Before you begin to invite people to your house, ensure it is in the right order. The same thing is applicable on LinkedIn.
Understand that your LinkedIn profile and page are your digital workplace and resume respectively. Make sure it represents who you are and what your business stands for.
Your LinkedIn profile requires you to have a headshot, headline, work experience, education, etc. These elements speak of your personality so fill them right.
The same is required of your business page on Linkedin. Ensure that your company information is accurate, and the image quality indicates your seriousness.
The company's website, phone number, and your company's "About" must be intact so it doesn't lead your potential clients astray.
You can also ensure that your page can be easily found by personalizing your LinkedIn page URL, and become searchable by including keywords that communicate your business core and value offering.
3. Contribute with valuable content
On both your personal LinkedIn profile and business page, you must consistently serve your audience with valuable and engaging posts.
This is because when people land on your profile or business page, and first scan through to see your profile image and a glance about you, their next point is to skim your recent activities and read your posts.
People will likely stay longer on your profile if you provide them with valuable posts that make them want to connect and learn more about you and your business.
It will work the same way on your business page, as people will follow your page if it provides them with value.
Also, note that creating LinkedIn posts shouldn't always be a rigid process. Behind every profile and business page are real humans, so feel free to create content that is motivational, humorous, or emotional—it helps you connect to others.
And remember, you can publish posts in different formats such as images, videos, presentations, polls, or articles.
4. Leverage social selling
The term LinkedIn’s Social Selling Index, also called SSI for short, is a measure of a salesperson’s social selling skills and execution on LinkedIn.
By assumption, everyone on LinkedIn is a salesperson; that means you have a special interest in selling your personal brand, product, or services.
Your SSI is how sociable you are on the platform. The higher your LinkedIn SSI score, the better your success on the platform.
One good thing about the SSI is that it recommends ways to get better with your LinkedIn social skills.
Fortunately, being social on LinkedIn is very easy but it takes time. So be sure that your business runs on automation while you focus on generating more leads via relationship building.
To build this relationship, you first need to learn to connect with people and expand your network.
There are numerous ways to do this. You can search for your desired keywords and connect from there, look for people who reacted to your posts or the posts of others that resonate with you and send them a connection request, or start by strengthening relationships with your existing connections.
Then help your connections first by commenting insightfully on their posts or follow their company page. You can also message them to follow your company page as well, but make sure that you’ve familiarized yourself with them over time before doing this.
Another good way is to identify a point of interest and look for ways to collaborate on a project or event.
5. Focus on identifying your target leads
In your lead generation journey, you don't want to leave any prospect unconnected with. Hence the importance of casting your net from general to targeted leads.
You can use the Sales Navigator tool to perform a targeted search on LinkedIn. It provides you with 22 different filter categories to refine the LinkedIn database into your ideal target list. You can search for people by their location, keywords, industry, job function, job title, company, and more.
Connecting from an interest standpoint permits you to engage from an existing valuable theme rather than just creating a new one. Then you can invite them to follow your company page so they get a notification when you publish new content.
Data by LinkedIn highlights that 87% of B2B buyers had a favorable impression of a salesperson connected through their network as opposed to 4% when the person wasn’t connected.
At this point, you're approaching your lead generation from a more professional point of view, and that works like magic and separates you from the mass spamming salesperson.
6. Track and maintain connection with leads
Send a connection request to anyone who views your profile or your business page. This connection request should always be personalized and gives context so the person sees a need to accept. Something must have spurred their interest in you, so leverage it.
And when the person accepts your connection request, take it a step further by sending them a message to get the conversation going. Be sure to look through their profiles and engage with the recent posts, or endorse them for a skill.
Don't waste this awesome connection. Track their posts and engage with them so that you can create a positive impression in their minds.
This way, you're maintaining the relationship so the day you request help or collaboration from this connection, they’ll most likely welcome you with open arms.
7. Message leads and follow up regularly
Understand that everyone is busy trying to grow their business. Don't be too hasty to give up on a lead or try to shove your message down their throat.
Know when to and when not to send a message. Ensure that you wait to let your targets reply to your message so you're sure they are interested in interacting with you.
And when they reply and you chat back, make sure you continue the conversation to nurture the relationship with them.
But if the connection doesn’t respond after three days, then it is safe to assume they are not interested in working with you. That way, you can go on to the next responding connection.
Generating more leads for your business puts you at a competitive edge.
You have the numbers, which means that you can learn more about your targeted customers, you can sell more, and you can get more people talking about your business.
Since LinkedIn offers you the platform to qualify more leads at a reduced effort and zero cost, your best bet is to have a strategy, create valuable content and build relationships like real humans.
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