Whether you’re looking to build networking with similar professionals, hiring or finding a job, gathering sales leads or staying up-to-date on industry news, LinkedIn is always top choice and most suitable social networking platform to fulfill these all requirements. So are you wondering which tips to follow?
Here, I’ve compiled top actionable tips from various experts about how to get more out of your LinkedIn business page—from creating a profile, build connections, to generating leads and skills—in one place. These 11 LinkedIn marketing tips every business should implement for their LinkedIn company page.
A Detailed Company Page Is a Strong Signal
“A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent, and share important, interesting, and useful updates. Complete fill up all necessary things cover photo, company updates, about products and services, about careers opportunities, and more. A brief description of the company is included near the bottom of the page.” Susan Gunelius from Forbes (Source: Forbes)
Connect with a purpose
“Building your connections for the sake of having a large following is not really a sound strategy if you want to effectively grow your business using LinkedIn. Every connection needs to be linked to your goals and objectives in business both now and in the future.” Alex Pirouz, Business Advisor & Journalist (Source: Forbes)
Employ consistent branding
“LinkedIn visitors trying to find out more about your company will first see your cover image. So it’s important that the banner on your LinkedIn company page be easily recognizable; it should be in keeping with your brand identity and of high quality.” – Jessica Davis, Content Strategy Specialist at Godot Media (Source: MarketingProfs)
Uncover popular content
“LinkedIn Today (Pulse) allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.” – Stephanie Sammons, Founder & CEO of Wired Advisor (Source: Social Media Examiner)
Involve your employees
“Businesses can amplify their impact by encouraging multiple employees to actively engage in timely dialogue with other LinkedIn users.” – Lauren Hug, Founder of HugSpeak Coaching & Consulting (Source: CIO)
“Want a fast and cheap way to find out what your market thinks? Ask them on LinkedIn.” – Kurt Shaver, Founder at The Sales Foundry (Source: CIO)
Leverage LinkedIn publishing
“The fact that LinkedIn immediately pushes your content out to your network makes it an extremely powerful tool for attracting attention and expanding your reach. This also makes building a valuable LinkedIn network extremely important.” John Bonini, Marketing Director at IMPACT Branding & Design
Get to the gatekeeper
“While I’ll try everything I can think of to get through to senior execs using traditional channels, sometimes they are simply too well guarded. That’s where InMail comes in. InMail is LinkedIn’s internal email system and allows you to send an email to any LinkedIn user without requiring an introduction. Basically, it ensures your email gets through to their inbox.” – Anna Bratton, Enterprise Account Execute at Salesforce (Source: Salesforce)
“Clichés won’t help your profile stand out and might not accurately convey your professional identity on the site.” – Jason Fell, Managing Editor at Entrepreneur.com (Source: Entrepreneur)
Participate in groups
“Do a little research, think back to your goals, and you’ll likely find a group that will help you reach them. If you can’t find a group, just start one!” –Tracy Gold, Social Media & Content Marketing Specialist (Source: Social Media Today)
Don’t forget the mobile app
“Simply search for the person you’ve just met on the mobile app, connect, and you won’t have to worry about losing a business card ever again.” –Carol Stephen, Social Media Consultant (Source: Business2Community)
Yes, I know it that these above tips may not fulfill whole part of your LinkedIn company page marketing but still these tips can help you certainly.
Sawaram Suthar is head of marketing at Tagove, a provider of chat software and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimisation, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.