Karen Dikson is a tech-minded marketing expert and blogger from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Follow Karen on Twitter.
Content creation is an essence of contemporary marketing and it constantly evolves in the attempt to meet the demands of modern business. Right now, we’ve come to the point in which it is not enough to create a passive content. Today, it is getting more and more interactive in order to generate leads and conversions.
According to the recent survey, almost 90% of marketers claim that interactive content differentiates them from their competitors. In such circumstances, you should embrace this trend and include it in your marketing strategy as soon as possible. But the question is: what the best types of interactive content are? We will explain it in this article, so keep reading.
6 Ways to Boost Your Content
The analysis proved that interactive content generates two times more conversions than passive content. Bearing this in mind, you need to consider the most innovative lead generation ideas and choose the ones that suit your business the best. Here are the picks we made for you:
Generally speaking, videos make one of the key elements of content strategies. With the potential to amuse audience and to go viral easily, videos will take around 80% of all Internet traffic by 2018. But you can add more value to your video content if you make it interactive. The best thing here is to embed a lead generation template somewhere throughout the video.
This way, you can gate the content or offer viewers with a convenient addition or content upgrade after they’ve seen the recording. At the same time, you can go for one more option, which is to add YouTube annotations. Using this tool, you let users go from one video to another. However, you can also lead them to go from the video itself to one of your external URLs, thus creating a valuable link to your landing page.
Online content is not only about having fun. It also serves to get users acquainted with serious topics and to help them learn something new. Calculators are a special type of interactive digital content that has a huge potential to help users but also to generate leads. Not so long ago, there were only a few companies that could afford this tool but now it is easy to build and you should not waste this chance to upgrade your online content.
Surfers have been using this tool mostly to calculate their loans and interest rates. However, calculators now have many other features. They allow your followers to evaluate a number of business investments and ROI, employee retention rates, cost of low productivity, etc. These are all extremely useful features that would otherwise take much more time for the users to predict and calculate.
Surveys and opinion polls are the simplest way to engage your audience and generate leads. They allow you to approach potential consumers and to reveal your intentions naturally. Surveys come in various forms and it’s up to you to decide what the best model is. Giving users the chance to answers one or more question from your survey, you also introduce them to your business in general. If you come up with a set of smart questions, you will get a powerful tool to attract new followers and generate more leads.
But you need to keep it strictly professional and don’t make mistakes while creating the survey. Don’t allow typos to ruin your efforts and use professional proofreading services like BestEssays or ProWritingAid to design this content flawlessly. If you do it precisely, opinion polls and surveys will generate both the leads and conversions.
Being one of the most amusing and popular sorts of digital content, quizzes make a perfect lead generation tool. They can cover all sorts of topics: from very serious subjects like international politics and economy, all the way to some simple issues such as the best dog leashes or where to go out next weekend. Of course, the trick is to grab the users’ attention and then to ask for their basic personal information.
However, you should save this inquiry for later. First, you get the user to answer all questions and then you ask for his basic information in exchange results. Quiz lovers rarely resist the temptation to find out the result, while your sales department receives valuable data about their prospects.
Infographics offer you the opportunity to present ideas, data, and conclusions clearly. This method of content creation is getting more popular recently as marketers now use it 800% more often than two years ago. But a large number of infographics is forcing the creators to design even better versions. That’s how we got interactive infographics. Just like the earlier models, it also reveals a set of interesting information and statistics.
But in this case, you can ask the users to give you feedback about the data that you showed them. You should analyze their answers and use it to improve the content, thus making it more appropriate for your target audience. And the sales unit is also welcome to join the project. Getting a deeper insight into the users’ opinions, it will be much easier to come up with more efficient sales offers.
People love playing games. And now that everybody owns a smart phone or some other IT gadget, you can serve them simple but addictive games to build your online content. The procedure is elementary: you offer a user to play the game but ask for the registration, which becomes your source of leads. This method is especially fruitful in the beginning of your campaign.
Purchasers who are not aware of your products or services start the journey playing the game and learning about your brand. They get curious along the way and you get yourself a whole bunch of potential consumers.
In the era of digital marketing, it is not enough to rely on old methodology and obsolete content. You need to stay up to date with the latest industry trends and use state-of-the-art content creation models. In this article, we explained 6 innovative lead generation ideas that you could use in everyday business. Give them a try and feel free to tell us what you think about it!
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