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Lead generation on LinkedIn is a highly-rewarding digital marketing effort. To optimize it LinkedIn Automation Tools are needed. Here are some examples of LinkedIn automation tools you can use.
Well yes, LinkedIn is a gold-mine if you want to generate more leads. However, having a Premium account is not enough. After all, almost everyone in the professional world is on LinkedIn - how in the world are you going to get in touch with the right persons for your business? You spend a lot of time and effort getting in touch with your prospects - and often with poor results. So how exactly do you tap into this gold-mine of sales?
The answer is LinkedIn Automation tools.
Are they useful? Yes. Would LinkedIn be happy about it? No. And with the competition you are facing, you need every bit of help you can get to reach your prospective clients before your competitors do.
In this post, we present to you 11 LinkedIn automation tools that we have personally tested and studied to give you the most accurate-possible, firsthand information. This is your ultimate list of the best LinkedIn automation tools - trust us, you will need no other guide!
OUR TOP PICKS:
| Name | Deployment |
|---|---|
| Dripify | Web-app |
| LinkedIn Helper 2 | Browser |
| Expandi | Saas/Web/Cloud |
| Zopto | Web-app |
| Meet Alfred | Web app |
1. LinkedIn Helper 2
Source: https://www.linkedhelper.com/
Price: Starts at $15/month
Deployment: Browser
The name couldn’t have gotten more simple - it does exactly what the name says it will.
But that’s not the only reason that we have put LinkedIn Helper as the first on our list of the best LinkedIn Automation tools, it is also because it is perhaps one of the safest lead generation tools out there for the simple reason that it is a standalone program.
LinkedIn Helper has been engineered for safe use, with almost no risks of getting blocked by LinkedIn.
Here’s what to expect from LinkedIn Helper 2:
- Does not work on injectable code.
- Works as a browser that you have to download and install - you can just launch it from your desktop.
- Supports LinkedIn Recruiter and Sales Navigator as well along with the LinkedIn Premium.
- Unlike the previous version, LinkedIn Helper 2 is a standalone platform and not a Chrome extension.
- CRM system is built-in.
Once you launch the application, a page will open up with all your account details, list of LinkedIn profiles that are linked to this platform, invoices and so on. To use the tool for lead generation, you will have to click the ‘Open’ option that is present on each LinkedIn profile that is listed.
When you click on ‘Open’, another browser window opens up with your LinkedIn account. On the side, you have options such as ‘Dashboard’, ‘Create Campaign’, and so on.
You can create a campaign using the Create Campaign button, which will open up a pop-up that you have to enter the details of what you are looking for.
What you will like | What is not that great |
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Key takeaway
Overall, this would prove to be one of the best LinkedIn automation tools out there. There are very few cons, if any. The ones we listed can be easily overlooked given how much the tool can benefit you! LinkedIn Helper’s earlier version had quite a few issues, which they seem to have completely addressed with LinkedIn Helper 2. Go for it!
Source: https://www.g2.com/products/linked-helper/reviews/linked-helper-review-4222290
Source: https://www.g2.com/products/linked-helper/reviews/linked-helper-review-4484474
2. Expandi
Image source: https://expandi.io/
Price: Starts at $99 per month
Deployment: Saas/Web/Cloud
Expandi has an interesting way to describe their tool - “A small price for doing Linkedin outreach without getting noticed or banned.” Now that’s a big claim - and yet, one that is of great interest if you are looking to really powerfully leverage your LinkedIn.
With Expandi, you can create a sort of collaborative campaign between most, if not all, of LinkedIn’s assets.
Here’s what to expect from Expandi:
- Connect with trusted industry experts.
- You can pre-set the replies and string of messages that you would like your connection to receive.
- You can even touch base with people who you are in a group with, even if they are not your connections.
- Can be integrated with your CRM.
- Smart inbox and in-app chat.
Starting with Expandi is super easy. They have just one pricing option (of course, the cost is lesser if you go for a yearly subscription), you give your details and voila! You will automatically be directed to their platform page which is pretty simple to use and just opens as a new tab.
All your actionable buttons are on one side from where you can initiate your campaigns and analyze the metrics as well.
Expandi works by mimicking human behavior in regards to clicks and typing etc., as well as auto withdraws connection requests that have not been accepted. These features help in preventing you from getting banned by LinkedIn. Woot woot!
What you will like | What is not that great |
| You cannot avail of the free trial without choosing a plan and giving your credit details. |
Key takeaway:
From what we understand, Expandi is specially designed for communication with potential leads. Most of their features involve the messages that will be sent to the contacts. So if this is your primary deciding factor, then this is one of the best LinkedIn automation tools out there. The rest is pretty great as well - be it their platform, deployment, safety and so on. We like the simplicity of their pricing structure too.
PSST! Don’t forget to attend their demo if you don’t wanna give them your credit card info. If you can’t attend a live demo, just watch the recorded version. Let’s make things easy for you - here’s the link.
Source: https://www.g2.com/products/expandi-io/reviews/expandi-io-review-4376633
Source: https://www.g2.com/products/expandi-io/reviews/expandi-io-review-4492082
3. Zopto
Source: https://zopto.com/
Price: Starts at $215 per month
Deployment: Cloud-based software
The first thing that really struck us when we experienced Zopto is that it is a really premium product. This amazing tool has everything you need - get high volume leads? Check.
Want to send your leads personalized emails? Check. Want to engage with your leads on LinkedIn? Check. Zopto is one of the most complete, holistic LinkedIn automation tools that will really take care of all your lead generation needs.
What to expect from Zopto:
- As a Cloud-based software, it is super easy to deploy.
- They have a number of options and features that can take care of everything you need.
- They have special modules that give you options such as engaging with your leads, following them, sending them follow-ups, etc.
- Auto-withdrawal of requests that are ignored.
- Greater control over frequency of connection requests, request withdrawals, etc.
- And perhaps one of the BEST things ever - your own dedicated account manager. None of the other LinkedIn automation tools we examined offer something like this.
Unlike other lead generation tools, Zopto is a world in itself. At first, the number of features will really jump at you. But give it some time, and you will see that things are pretty simple. First, you have to connect your LinkedIn account with the tool.
Creating a campaign is as simple as clicking a button. You can set your parameters and get started.
Source: https://zopto.com/assets-v2/img/linkedin-automation.png
With Zopto, you can also add your teammates, and keep a track of their campaigns as well, making this one of the best LinkedIn automation tools for team collaboration. Once connected, you can simply keep track of your conversations using the inbox feature on the tool itself.
With Zopto, you may never even have to visit your LinkedIn page again! Not only will you be able to send connection requests from the tool itself, but also like their posts, send messages, and even post on your own LinkedIn profile. Rarely are any LinkedIn automation tools designed in such a way!
But perhaps the best feature about Zopto is that they give you a key account manager to take care of all your lead generation needs - right from onboarding you to even advising you on what limits to set for your campaigns. What more can you want?
What you will like about Zopto | What is not that great |
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Key takeaway:
Yes, they may be pricey - but you get your money’s worth. This app would be perfect for you if you are a fairly large company that is looking for the most powerful, robust lead generation tools.
Source: https://www.g2.com/products/zopto/reviews/zopto-review-4745338
Source: https://www.g2.com/products/zopto/reviews/zopto-review-4745338
4. Dux-Soup
Image source: https://www.dux-soup.com/
Price: Starts at $15 per month
Deployment: Chrome-based Browser Extension
Dux-Soup is a Chrome extension. All you have to do is install it, and get started! We didn’t really find too many complaints about Dux-Soup, and users seem to be fairly happy with this LinkedIn automation tool.
Although a couple of users did say that the extension slowed down their system a bit, we ourselves didn’t feel so, when we tried it out. Overall, it is one of the easiest lead generation tools to begin with.
What to expect from Dux-Soup:
- Chrome extension that is easy to install and deploy.
- Number of profiles you can visit depend on both, your account tier with Dux-Soup as well as your LinkedIn tier (for instance, you get more profiles visits for LinkedIn premium)
- Drip campaigns and evaluation of metrics are available.
- Has been engineered for integration into existing CRMs such as Pipedrive and even for HubSpot.
Dux-Soup makes it easy to search for people you want to connect with. All you have to do is go to the extension on your browser and hit search. Your LinkedIn page will automatically open up with a list of profiles that are selected based on your own LinkedIn details.
As you can see, you can hit search on any of the options this tool is compatible with. To narrow down your search results and to specify what kind of profiles you are exactly looking for, you have to simply make these specifications on the filters that show up on the page.
You also have the option to decide what kind of profiles you do not want showing up, how many profiles you would like to see, and so on.
Since Dux-Soup mimics human behaviors in terms of clicking, selecting and so and since the connection requests will be going out manually from you, chances of getting banned by LinkedIn are extremely less. However, be informed that there have been a few complaints about getting banned by LinkedIn.
What you will like about Dux-Soup | What is not that great |
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Key takeaway:
If you are a beginner and are looking for one of the most simple, no-fuss LinkedIn automation tools, Dux-Soup is definitely one of the best out there.
However, one thing that we wondered about when we used the tool is, what happens if LinkedIn makes its search easier and offers the same, or more, parameters to search potential connections? Although that is not likely anytime soon, our job is to give you something to ponder over. The decision is yours.
PSST! You can have a free 7-day trial of their Turbo offering. Just cancel it before the trial expires.
Source: https://www.g2.com/products/dux-soup/reviews/dux-soup-review-4464936
Source: https://www.g2.com/products/dux-soup/reviews/dux-soup-review-4670497
5. Crystal
Image source: https://www.crystalknows.com/
Price: You can start using this tool free here.
Deployment: Chrome-based Browser Extension
Crystal has a radically different approach to lead generation - almost verging on the border of being based on Psychology. Unlike the usual lead generation tools, this one believes that in order to make better connections, you need to understand yourself better.
That way, the platform can match you with the right kind of profiles on LinkedIn. It’s a Chrome extension that you can deploy whenever you need.
What to expect from Crystal:
- Lots of personality assessments, including 16-Personality type
- They have a platform where you can do your tests and even search for profiles, as well as a Chrome Extension that you have to install.
- Prediction-based results.
- Lots of supportive information that will help you approach the prospect the right way based on the information on their profiles.
- The approach here is different - it’s on the quality of connections over numbers.
When you sign up for the tool, you will first be directed to a page where you will have to undergo an assessment that maps your personality (professionally). Once this is done, you will be led to something like a dashboard where you are shown your ‘Disc type’, followed by other assessments you can take and some very useful resources.
Now you can install their extension to your browser. Once this is done, login to and open LinkedIn to start using it. When you open a person’s profile, Crystal will automatically analyze the profile and map him to a personality type, giving you tips and ideas about how to approach him, how to talk to him etc. This feature makes it one of the most unique LinkedIn automation tools out there.
You can also make these personality predictions manually. It’s important to remember here that Crystal is an intuitive platform that focuses on the quality of your connections over quantity. That’s why, you will notice that they give you all the support you will need to make a good connection - for example, not only will they predict how the lead will react to an email, they will also help you actually compose the right email for the particular lead.
As such, your lead generation efforts will be tailor - made to really make an impact on your leads. This is what makes Crystal one of the best LinkedIn automation tools.
What you will like about Crystal | What is not that great |
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Key Takeaway:
We said it before and we will say it again - unlike most other LinkedIn tools, this one focuses on quality over quantity. If you are looking for a high volume of leads, this may not be for you. Do you want to understand a handful of leads better and make sure you have impactful conversations with them? Then Crystal does know.
Source: https://www.g2.com/products/crystal/reviews/crystal-review-4751409
Source: https://www.g2.com/products/crystal/reviews/crystal-review-4750304
6. LeadFuze
Image source: https://www.leadfuze.com/
Price: Starts at 500 lead credits/month
Deployment: Software
One thing - actually, the main thing - that we noticed about LeadFuze is its ability to give you leads based on very detailed specifications. LeadFuze is one of the few sales automation tools that has been thoughtful enough to include so many criteria in the search that you can just not fail in getting the right kinds of leads.
Besides, you can even do your search account-based, or market-based, whichever you feel most comfortable with. Moreover, the use of this tool and deployment is quick and easy, and devoid of unnecessary fuss. Sign up, search, connect!
What to expect from LeadFuze:
- Deployed from your browser, as a separate page.
- Engineered for a high volume of search results.
- Search results are displayed on the same page - i.e., the LinkedIn page doesn’t open up.
Signing up for LeadFuze is very simple. You will be led to their app page from where you can get to work immediately.
This is how your dashboard will look. As you can see, you can run a search from two angles - Market-based and Account-based. For Specifications, you can search by entering company details such as industry and location, people criteria such as names, or advanced criteria by using relevant keywords.
The search results will get listed and you can open any profile you think is relevant to you. You can also select a few and add them to lists for further action, such as sending them an email.
What you will like about LeadFuze: | What is not that great |
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Key takeaway:
If you require high volume and accurate leads, LeadFuze is great. However, this tool is similar to the usual lead generation tools and doesn’t really offer anything unique. However, since it is not too expensive, this would still be a great choice for you!
Source: http://trustradi.us/QN36Z
Source: http://trustradi.us/FLQHT
7. Meet Alfred
Image source: https://meetalfred.com/
Price: Starts at $39 per month
Deployment: Web app
Alfred is a very sophisticated, but easy-to-use tool. Meet Alfred has the same usual features you would expect in any great sales automation tool - you can create campaigns, send messages, connection requests, etc. Team collaboration is enabled as well.
What to expect from Meet Alfred:
- Not just LinkedIn, but lead generation can be done through direct mail, Twitter and Facebook as well.
- It’s a desktop application that has to be downloaded.
- Similar to many existing LinkedIn automation tools, Meet Alfred works by mimicking human behavior on LinkedIn.
Once you sign up for Meet Alfred, you will have to download the application to use all the features. From there, it is pretty much simple and involves the routine steps - connecting your LinkedIn or other accounts, creating a campaign with the necessary details, and done!
You have multiple options to generate leads. You can do so by uploading a CSV, through a normal search, or even connecting with potential leads who are commenting or liking others’ posts that are relevant to what you are looking for. You can keep track of your messages using their inbox.
What you will like about Meet Alfred | What is not that great |
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Key takeaway:
If you are okay with the slow speed, the Meet Alfred would prove to be one of the best LinkedIn Automation tools
PSST! They are planning to move to a Cloud-based system, which can prove to be a game-changer. The issues with speed may be completely eliminated!
Source: https://www.g2.com/products/alfred/reviews/alfred-review-4499900
Source: https://www.g2.com/products/alfred/reviews/alfred-review-4535830
8. Octopus
Image source: https://octopuscrm.io/
Price: Starts at 6.99$ per month
Deployment: Software
Octopus is an extension that you can add to your browser. You search for prospects and connect with them on the tool itself by creating and running a campaign. You can create multiple campaigns and set the number of profiles you would like to look at.
All in all, Octopus is pretty easy to get started with, and fairly simple to use as well.
What to expect from Octopus:
- Connection requests to 2nd and 3rd level connections.
- You can not just send connection requests and messages, but also endorse profiles too.
- Needs the LinkedIn page to be open to work.
- Creating and managing campaigns happens on the extension window itself.
What makes this one of the best lead generation tools is that you can get to work right away. You have to keep your LinkedIn window open, with either a profile open or a search result open - basically anything to which the tool can send connection requests.
As you can see you can manage campaigns here itself. Endorse is a unique feature that Octopus provides that can also be used from the extension. The link can be of a search result list, or of a particular profile as well.
You can have a window-sized view with additional features such as stats of your LinkedIn profile by clicking on ‘CRM’. Right from setting up to actually using the tool, Octopus has tutorial videos for everything, which makes things much easier. Along with generating leads and getting in touch with them, you can also use Octopus for the analytics it provides as well to measure KPIs.
What you will like about Octopus: | What is not that great |
| We couldn’t really find any drawbacks as such. We saw a couple of users saying that there are search caps or lack of warning when limitations are being reached, but apparently such issues are set to be resolved with upcoming updates. |
Key takeaway:
For the features and prices we wouldn’t say that this is one of the best LinkedIn automation tools out there, but it is definitely one of the simplest. Users seem to have great things to say about it, and so should definitely be a tool to consider.
Source: https://www.g2.com/products/octopus-crm/reviews/octopus-crm-review-4745280
Source: https://www.g2.com/products/octopus-crm/reviews/octopus-crm-review-4803859
9. We Connect
Image source: https://we-connect.io/
Price: It has a flat fee of $49.
Deployment: web app
We-Connect is a classic LinkedIn automation tool. It has all the usual features that any good lead generation tools should provide, and we were more or less satisfied with its performance. It works in the background, is easy to use and does the job. We did find things to be a little slow, however, so we will hold ourselves back from saying it is the best.
Nevertheless, its users seem to swear by it - so we are guessing you should give it a try to know for yourself. Besides, We-Connect is not even too expensive - they charge a flat rate of $49/month (for one user).
What to expect from We-Connect:
- Cloud-based operating system.
- App simply opens as a new page on your browser.
- The UI is very simple and neat.
- Enables import/export of data as well as analyzing performance metrics, stats and so on.
When you deploy the tool, you will be led to the activity dashboard. This dashboard is really cool because it provides a unified view of all the activities you will be carrying out on the platform, from your campaigns to even message replies.
On top right, you will notice a red plus sign - that’s where you create your campaigns from.
That done, you have to enter the details of your campaigns. Needless to say, you can have multiple campaigns. What surprised us a little, however, was that when we clicked on the ‘Campaign Type’ dropdown, there were no results shown.
We don’t think it is because we tried out the free trial version because the trial version is supposed to give you access to all features. In all, while the UI was neat and clean, but we weren’t very happy with the navigation experience and speed.
Connecting our LinkedIn accounts to the platform was also not a very easy task, which sort of hampered the experience a little more.
What you will like about We-Connect | What is not that great |
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Key takeaway:
We-Connect is quite affordable. However, our experience with this tool wasn’t as great as with other LinkedIn automation tools. Do let us know if you have other observations!
Source: https://www.g2.com/products/we-connect-io/reviews/we-connect-io-review-4693045
Source: https://www.g2.com/products/we-connect-io/reviews/we-connect-io-review-4391054
10. Aeroleads
Image source: https://aeroleads.com/
Price: $49/month
Deployment: Web-app
We just loved using Aeroleads. It is simple and fast, although not necessarily easy to use. The interface isn’t that neat, but it is not too hard to figure things out. There is a ‘How to Use’ section right on the top which clearly shows you how to use the tool.
Unlike most other LinkedIn automation tools, this one works in two ways - as a browser platform and as a plugin. Both do a quick and easy job pretty well. The browser version, of course, gives you a dashboard from where you can view your activities and manage your leads as well.
What to expect from Aeroleads:
- Works as a Chrome extension as well as a browser page.
- Lead generation is not campaign-based. You create separate lists and add leads to each based on relevance.
- You have the option to upload your own contact list too.
- Export data to Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, FreshSales, Zapier, and others.
Once you login, you will directly be led to the tool page on your browser. Once you login, you will be good to go.
There is nothing complicated about using this tool. Specify what you are looking for, and just get started. All you have to do is specify the parameters on which you want your leads to be found. You will get a long list of leads that you can send connection requests or messages. You can select a few or add all the search results to lists that you preset.
There are four main search criteria - some of them have further sub-criteria each, making your search results very fine and accurate.
To use the chrome extension, you have to open a LinkedIn search and open the plugin. Your search results will show up there on the plugin itself. You can select some leads and add them to your lists.
What we like about Aeroleads | What is not that great |
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Key takeaway:
This isn’t one of the most expensive LinkedIn automation tools out there comparatively. The basic version lets you have all the features, except for export to 3rd party CRM options.
So, if you will only be connecting one account to Aeroleads, and not have a massive need for lead generation month-on-month, this would be a pretty great option for you. In fact, even if you want to choose the highest tier, it would still be a relatively cheaper option than a few others.
Source: https://www.g2.com/products/aeroleads/reviews/aeroleads-review-3120261
Source: https://www.g2.com/products/aeroleads/reviews/aeroleads-review-4142265
11. Dripify
Source: https://dripify.io/
Price: Starts at $39/month
Deployment: Web-app
If you use Dripify, you will really be impressed! A new entrant to this field, Dripify has really been engineered to offer a super unique experience. Dripify is one of the best LinkedIn automation tools to create drip campaigns easily.
A lot of times we spend a lot of time and effort connecting with leads - it may lead to a good business relationship, or not at all. Either way, the fact is that you would have spent a lot of time just making that first bit of conversation anyway - and that is the premise of Dripify. This tool keeps working in the background - even with your system turned off - to get in touch with leads all the time!
What to expect from Dripify:
- This tool opens as a separate page on your browser as it is cloud-based.
- Team collaboration enabled.
- Dashboard lets you keep track of all your activity.
- Can be integrated with your CRM and software.
- Works on autopilot.
Once you sign up, you will be led to the dashboard page. The first thing you need to do is create a campaign and specify the metrics of your drip campaign. The specifics may seem too exhaustive to spell out, but it would be completely worth the effort.
The results of your campaign will show up on this dashboard. You can interact with your leads on the Inbox tab, and also add your teammates on the campaign, assign roles to them as well as set the plan tier for them. You can add more campaigns, and handle everything at the same time.
What you will like about Dripify | What is not that great |
| We could not really find any cons of this tool. If you do, do let us know! |
Key takeaway:
The prices are surprisingly low for the features it offers. This is one of the best LinkedIn automation tools that we strongly recommend.
Final verdict
We hands-down just loved Dripify. With their prices and offerings, this is one of the best LinkedIn automation tools that we really love. Users have only great things to say about this tool, and we feel the same.
As a newcomer, they have really done their research well and made sure they didn’t have any of the drawbacks existing LinkedIn automation tools have - and it would only be safe to assume that things are only going to get better from here.
We also really love LinkedIn Helper and Zopto as well - the latter especially because they provide a key-account manager. And if you are looking purely for super quality leads and to make really impactful conversations, then it’s only Crystal among the other LinkedIn automation tools that offer something like this.
Conclusion
LinkedIn has remained the most sought-after professional social media network to grow your business and business network. As mentioned above it has always surpassed other social media networks in generating quality leads.
It is only wise to know the right lead generation tools and techniques to utilize the full potential of this potent social media platform for professionals. In 2021, there has to be no doubt in bringing automation to any business vertical, especially lead generation. Even then, here are some of the key points that might not be eye-opening but useful reminders as to why automation and LinkedIn automation tools are needed.
Do you have any other tools that you really love or have something to add on to the information we provided? Just get in touch with us and we would love to hear from you!
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