Business

4 Signs Your Business is Ready For Marketing Automation

TNS Experts / March 22, 2019 | 3 Mins Read

Updated: November 20, 2020

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Rushing through the marketing automation software selection process is a recipe for disaster. By taking the time to research all of the programs at your disposal, you can make an educated decision regarding which one to use.

Staying on the cutting edge of technology is essential for any small business. Some business owners avoid new technology because of the learning curve involved in implementing new tools. This way of thinking generally prohibits a business from growing and reaching their full potential.

Over the past few years, marketing automation tools have become wildly successful. This is due in part to how easy they are to use. Studies show that nearly 49 percent of the businesses in the United States use some type of marketing automation tool.

The following are some of the signs you may notice when it is time to embrace the marketing automation revolution.

1. Your Day is Consumed With Repetitive Tasks

The main goal you should have as an entrepreneur is making your business ventures successful. If your workday is consumed with performing repetitive tasks related to your marketing campaigns, it will be nearly impossible to work on expanding your company’s reach.

Instead of letting these tasks get in the way of business growth, you need to embrace the power of marketing automation. Tools like SEO BUDDY allow you to automate blogger outreach campaigns. Each time you develop a new piece of content, you can use this automated software to reach out to influencers in your industry. Getting these influencers to promote the content can help you increase website traffic and increase sales leads with ease.

2. You are Extremely Short-Staffed

During the beginning stages of a business, the owner will manage and complete nearly all of the tasks required to keep customers happy. While this can save you a lot of money due to having no payroll, it can also hinder your ability to adequately market your products or services to new consumers.

The best way to solve this problem is by using marketing automation tools like SEMrush. With a program like this, you can do the work of 50 people with the click of a button. Running competitive searches on competitors and optimizing marketing campaigns will be as easy as clicking a button. Often times, automated programs geared towards Internet marketing will allow you to completely customize things like when social media posts are made or how to nurture new leads.

3. The Competition is Leaving You in the Dust

One of the first things most entrepreneurs do before starting a new business is conducting market research. During this research phase, you will need to get an idea of who your competition is and how they are reaching consumers. Once you start a business, you should keep a close eye on how well your competition is doing.

Does it seem like the competitors in your industry are growing leaps and bounds? If you are having trouble competing with other companies, then it may be time to use marketing automation. With the help of this software, you can grow your company’s online presence.

Automated marketing software allows you to launch campaigns on a number of different platforms and track their progress. The more content you can put out for consumers, the easier it will be to grow your customer base over time.

4. Wasteful Marketing Spending

If you are like most business owners, staying on budget is one of your main priorities. Most businesses spend around $5,000 a month on their online marketing efforts. If the money you are spending on marketing is not producing results, you need to make some changes immediately.

One of the best aspects of using marketing automation software are the insights they can provide. Most of these programs will show users a detailed breakdown of where their traffic is coming from. With this information, you can figure out whether or not your marketing dollars are being distributed properly.