AI With Email Marketing: 8 Successful Marketing Recipes

How often do you use your mobile? 

If that sounds weird, let’s rewind to the early 1990s in the U.S. It was rare to own a mobile, and interestingly, many hardly imagined a wireless conversation!

But, here we are, the device has become a lifelong companion for the young and old. A devoted user from Los Angeles even married his smartphone in 2016 😊

Times change, and people and businesses evolve accordingly. However, how tech is used defines our future.

2024 is the year of Generative AI and other groundbreaking technologies. Not surprisingly, AI combined with tactical email marketing is a fad among marketers worldwide. According to a finding, 63% of marketers use AI tools for email marketing.

It shows marketers trust artificial intelligence for their marketing campaigns. And why not? The revenue generated is impressive as seen in the below image:

Source: Statista

In the above graph, we see AI email marketing leads to a 41% revenue increase and a 13.44% CTR increase. 

However, AI has its limitations, just as any technology, and it needs to be directed by the human brain. A quote by Fei-Fei Li, Co-director of the Stanford Institute for Human-Centered AI, fits the context:

 “The future of artificial intelligence is not about man versus machine, but rather man with machine. Together, we can achieve unimaginable heights of innovation and progress.”

So, as a marketer, combine AI and email marketing, further integrating it into your process to witness good results. 

8 Ways How AI And Email Marketing Can Steer Your Process:

1. Frequency (How often is optimal?):

Keep in touch with your customers, and you hear it every time. But how often is too much? 

Artificial intelligence resolves such challenges; it further curates emails for engaged customers and detached customers aligned with desired frequencies. 

What is the desired frequency? There are different frequencies at which varied groups of customers engage with the brand. After knowing the response, the marketer can send emails at specific frequencies to each audience. 

Investing time, technology, and money in each email marketing campaign counts, so artificial intelligence lets you know what ROI you’re getting from different frequencies. In the next campaign, you can reap greater benefits. 

On average, marketers send weekly email campaigns very often, as shown in the below pie-chart:

source: snov.io

In the above chart, we see the frequency of email campaigns, which is highest ona  weekly basis (33.33%), followed by multiple times per month (26.67%). 

The same rate of frequency: monthly (13.33%), daily (13.33%), and multiple times per week (13.33%).

The frequency of email campaigns to B2B customers varies contrary to B2C, and AI can find the exact to transform the entire experience. 

2. Personalized Email Marketing (Knowing the Pulse of Your Customer):

The right connection with a customer goes a long way. And the mantra for perfect connections is AI personalization in email campaigns. 

Artificial intelligence develops personalized email content and shoots emails at the right time. Now we should know personalization includes not only email content that pleases each audience, but also sending emails at the right time. 

For example, every customer prefers engaging with the brand at a specific time of day. Sending emails at that time surely helps.

In the competitive business world, marketers should have the intuitive power to think like their audience to stay ahead of their competitors.

In the below example, you can see how every word in the personalized email makes an impact on the audience’s mind:

Source: clearbit

The email is straightforward, where the sales representative conveys the organization’s services and how their product would help the recipient. Finally, he asks for the best time and day to connect for a detailed discussion. With AI, the rep’ can send these tweaked emails in bulk to a group of customers with similar pain points. 

In a B2B market, a brief and effective personalized message breaks the ice with a prospect, which is created through the B2B email marketing insights .

3. Automation (Technology on Alert Mode):

Manual email campaigns have gradually diminished. With AI automation, marketers would have seamless communications with their prospects. The rewarding aspect of this technology is you never miss out on sending emails on a planned day and time. 

AI automated emails keep your brand on top of customers’ minds. And when they decide to buy a specific product, they are more likely to approach you. 

Isn’t this half the battle won? 

You get the customer’s attention in a big market of competitors. A little push would motivate them to buy your product, thus increasing sales.

Automated emails are also used to send service renewal reminders. You can find in the below example:

Instead of calling customers to renew services, marketers are sending automated emails. A human agent might miss contacting the customer, but the automated emails are just fit for repetitive work sans any errors. Some customers also don’t like being disturbed by agents while at work. With emails, they can check at a convenient time and renew service. 

4. Follow-Up Emails (Out of Touch, Out of Mind):

A prospect approaching you doesn’t imply instant conversion. So, here AI emails help you in follow-up email campaigns. These emails help in the right engagement, just as in the below example:

You can see in this example: AI follow-up email has the right content. It stated that a file attached with information about the product would help understand “how it would streamline the sales process.” It even said it would connect the prospect with an existing customer with similar challenges and how the product is helping them resolve them. 

Finally, the organization went the extra mile with small business talk through email. The brand rep’ stated they are interested in collaboration.

This email would surely hit the right chord with prospects, as planning was great.

5. Improving The Subject Line (Memorable Introduction):

Haven’t we heard the first impression is the last impression? Is it true?

Unfortunately, yes!! 

In the business world, brands are reaching out to the same prospect, therefore, making customers choosy. If you don’t make a lasting impression, you’re out of the race. 

AI helps email marketers with the best subject line to engage the audience. 

Belowis one of the effective examples of an email subject line:

Source: constantcontact

The subject line is “up for something amazing.” And the image of an exciting event alerts the prospect of FOMO.  The fear of missing out works for most customers. Even if not mentioned precisely here, amazing deals don’t stay long!

So, the prospect would surely read to know more about it. 

AI emails have good subject lines as the technology can track the best subject lines (email open rate increase). It would tweak the subject line and evoke the same emotions such as curiosity, FOMO, and others, among the prospects. As emotions play a significant role in a product purchase; the brand shall win here. 

6. AI Images (Beauty Is to Admire):

This is one of the interesting and latest tactics. AI images created for emails have visual appeal, letting the prospect imagine high-quality service or product benefits. Every marketer wants prospects to have a free flow imagination while reading the content. 

The images created by artificial intelligence not only save time but also have better integration capabilities with the email content. A good example of an AI-generated image for email is:

Source: stripo

The colors are attractive and the image of the coffee shop really matches the audience’s taste. AI knows what the customer wants: a cozy atmosphere, good lighting, and an elegant ambiance where the customer can have light-hearted conversations. 

7. Tone Of the Content (Empathy Goes A Long Way):

Customers want services from a brand that truly understands their needs. So, they want content and communication style(tone) in sync with their thoughts.

Your responsibility is to design email content that immediately comforts the audience (good rapport).

Below is an example of an email with a humorous tone:

Source: gmass.co

We know humor breaks the ice and paves the path to the next-level discussion. Additionally, the brand moves on to introduce its services. High-quality leads is the best phrase to hold prospects’ dwindling attention.

Here, as the content is about lead generation, the email say, “leads pouring in faster than you can say commission check.”

Further, it mentions, “grow your client base faster….”

AI can generate similar keywords for email content, therefore, compelling the audience to read email at least once.

8. Best CTA’s (Motivation to Take Action):

As a marketer, you need to design content with CTAs that compels the audience to take action. If you don’t do that your customer base is unlikely to increase. AI helps significantly with right CTA words, which are inserted in emails at the best position.

Below is an example of CTAs in email:

Source: emarketingplatform

You can see there are two CTAs “Get a Demo”, “Learn How.” AI can develop multiple CTAs by analysing high clicks by readers.

Conclusion:

AI is changing the business and technological world. 

Visionary organizations would benefit the most from this technology.  If you want to increase sales and revenue through email campaigns, these 8 ways would surely generate the desired results for your business.

Contributed by Christina Milia