Effective Email Template Design: Boosting Engagement and Brand Recognition

How often do users receive emails from a regular newsletter, and how often do they open them? There are companies, online stores, and news services whose emails evoke positive emotions when received. However, such cases are few in number. Most newsletters are often sent to the trash or marked as spam. It happens not only because of the product offered but also because of the general level of interest in the content of the email. 

Original email design, easy-to-read text, and personalized appeal play important roles. These elements create the impression that the company respects its customers and pays attention to creating quality and interesting content. The question to ask is: Does your company's newsletter meet these standards, and isn't it time to update its design for greater impact?

What Do I Need to Know about Letter Templates?

The main thing is to take your time and think everything through to avoid unpleasant surprises in the future. Often, letters are created either “manually” or with the help of templates. The second option is much easier; even a schoolboy can cope. But in this case, there is no question of individuality and originality. Using ready-made templates you run the risk of running into a similar design option in some of your competitors: how will your subscribers react to this? 

The design of an email newsletter should be uncomplicated. When designing, try to follow these rules:

• The basic fonts should be from a standard set.
• The text written on the image will be made as an image. So that the text can be edited (that is, it is text), it should be placed on top of a monochrome background.

Creating a letter template “manually” in html is a much more painstaking affair with many nuances and complexities, and it is best to entrust it to professionals.

Order Email Template Design

A high-quality email layout is not an easy task. It requires not only a lot of knowledge and experience in working with HTML and CSS but also the ability to place text, images, buttons correctly, and, most importantly - to have an idea of how the same letter will look in different browsers and email applications. You can solve the layout problem easily and without consequences if you order the creation of a turnkey letter template. 

A team of experienced designers and layout designers familiar with your corporate style, type of activity, and type of sent materials will create an ideal product that can increase sales and customer loyalty. The cost of developing an email template is quite affordable, and it pays off very quickly with clicks from your customers.

Effective Email Template Design

Creating effective email templates is a key element of a successful marketing strategy. There are various services that offer template design services, but some stand out for their popularity and functionality. Let's take a look at three of the most popular services and how they help in creating the perfect template.

Mailchimp

MailChimp is a web-based service for managing lists, adding new subscribers, creating campaigns, and viewing reports. You can easily create a campaign on your desktop PC and start sending it out from the mobile app.

What unique features does the service have to offer?

• List management: watch your list grow, search for subscribers near your current location, filter by group, etc. Subscribers don't always want to get on a list while sitting in front of their computers, so email addresses can be added to your MailChimp list right from your phone. Plus, you can edit subscriber profiles and add notes.
• Campaign Mailing: view all your campaigns in one place, plan and send them out. You can start a campaign in the office and continue it in the mobile app.
• View reports: mobile apps give you instant access to all your campaign statistics, including revenue reports. Here, you can see who is opening and viewing emails, who is writing about the mailing, and how much money those mailings are bringing in.
• “Unshare” accounts: if you've created multiple user accounts, you can add any account at any level to MailChimp mobile.

Selzy

If you're seeking a design service that caters to both individuals and businesses, Selzy is the ideal choice. This service is specifically designed to provide custom email templates created by the expert team at Selzy. Whether you need a design for personal use or for the business, their team ensures that every template is crafted with precision and tailored to the client’s specific needs. With Selzy, you can trust that email templates will be professionally designed, fully optimized, and ready to engage the audience across all devices.

Constant Contact

Constant Contact is the undisputed leader in terms of subscriber list management, email delivery efficiency, and customer support. This service also provides many contact import options and plenty of ready-to-use email templates. However, Constant Contact frankly lacks A/B testing functionality and advanced automation options, which, for many professional marketers, can be a deciding factor. Again, Constant Contact's services cost more than its competitors, but it offers a free 60-day trial period with a limit of 100 unique contacts.

Why choose Constant Contact?

• Hundreds of templates.
• Easy to customize templates.
• Full-featured free 30-day trial period.

HubSpot

HubSpot offers a complete suite of marketing solutions, including a powerful email template editor. This service is famous for its user-friendly interface and a wide range of tools for template personalization. Choose any email template that best suits your needs and edit its design to match your brand's design. Then, to send this email to your dear customers, export it to HubSpot in just two clicks.

What Is Included in the Service?

The goal of the newsletter is to increase user loyalty to the brand and thus increase brand awareness. To achieve this goal, it is important to build an associative relationship between the mailing and the brand. A memorable mailing stands out, and a well-designed mailing helps increase subscriber engagement, which ultimately drives sales.

The service includes:

1. Design development: The design is based on the brand's corporate color palette, based on which an adaptive newsletter template is created.
2. Testing: After the template design is agreed upon, all the client's wishes are taken into account, the layout display is tested, and it passes spam filters on all popular email clients, browsers, and devices.
3. Additional work: Depending on the type of mailing (promotional, trigger, informational or content emails), the blocks of the template may vary. As part of the letter layout development, an example of the finished content is demonstrated to show how it will look like.

In the process, the structure of the letter is determined, and design and themes are agreed upon. A content plan for the email chain, including the sequence, schedule, and time of sending, is drawn up, and promotional emails are launched. This helps to increase brand awareness, increases subscribers' interest, and leads to higher email open rates, new subscribers, and leads.

Conclusion

The price for an e-newsletter layout is based on the complexity of the layouts, necessary parameters and requirements, and deadlines. By ordering template development, you involve subscribers in the brand's life, emotionally bind them to newsletters, and stimulate them to repeat purchases.

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