To succeed in your SEO campaigns, you not only need the right strategies and proper execution, but you also need the right tools. Without the right SEO tools, you’ll be severely disadvantaged, making it almost impossible for you to win the SEO game against your competitors. The moral of
Consumers’ shopping behaviors have changed more rapidly than any projections in the last few months. Consumers have completely embraced digital channels during the lockdown and have grown expectations that brands unite their offline and online experiences. When the consumer world undergoes such seismic changes, marketing teams have to respond. In
Law firms are essential businesses, most especially for those who have current legal cases facing at the moment. However, not all lawyers and law firms are able to market their business because they lack marketing experience. So, it helps to know how marketing automation and digital marketing works and how
Every business person would like to attract more clients to their pool. However, although getting more clients indicates growth, retaining existing clients is even better. Better still, selling to existing clients is cheaper than generating new clients. However, retaining existing clients can be a daunting task. It is, therefore, essential
Software as a Service, abbreviated as SaaS, is a means of software distribution. Softwares can either be distributed by the companies who create them (like SAP for an organization) or by a third party vendor in the same industry. SaaS tends to fall in the latter category whereby a third
With more businesses than ever taking their operations remote, it has been imperative that their employees find ways to adjust to the demands of virtual work. One tool for this adjustment that’s often overlooked is the VoIP phone plan. A hosted phone system that uses the internet to transmit
When you are an influencer on social media, you are your own brand. And because of this, it is easy to assume that your brand is protected. After all, you are you, and nobody else can be. It’s your face and name that make you the influencer that you
The global online education sector is estimated to be valued $325 billion by 2025. As progressive it is getting, in the end you are teaching humans. They are students from all walks of life. To keep them focused is also a priority for online teachers. Engaging students in the online
Online shopping has been a convenient commerce alternative for a little over the past two decades. Retailers can leverage this for better customer retention. For example, Kohl’s department stores installed kiosks that enable web-based ordering. For items that are not readily available in-store, they use the iPad in kiosk
When you run an online shop, you do not want users to abandon their carts just before purchase. But that appears to be a common phenomenon. Did you know that the average abandonment rate is 69.57%? The reasons for the high number can vary. According to research by Baymard
There’s a thing that’s true both in marketing and in life: If you want your message to go through, it needs to resonate with your audience. That’s what communication is all about! All messages should be tailored to the people that are meant to listen. And while
Don't you want your e-commerce site to be highly ranked on giant engines? And, make your brand noticeable on the SERP? You might be screaming in your head with an answer 'Of course, Yes.' Well, as we know to make our product or service easily available
Applying to a marketing position is different than applying to other jobs. For one, because the hiring managers are marketing savvy, they’ll notice and reward candidates who use solid design principles, create an easy-to-read resume, and know how to sell themselves. Lucky for you, marketing is what you do
When you write content, you want it to be read by your audience so that you can make the most out of it. After all, the main goal of content marketing is to attract your target audience and customers. While creating great content is essential to get your website in
As the coronavirus pandemic has brought our lives to a standstill, staying at home can often prove to be the most difficult thing that we have done in a very long time. Our generation is used to living their lives in the outdoors but the outbreak has confined all of
Online shopping is no longer optional; it has become a priority and, for many shopaholics or big spenders, the first way of shopping. It’s not always because people have no time to visit physical stores. Instead, this is because eCommerce has conquered the economy. Due to the leap of
