Influencer marketing has revolutionized how businesses connect with customers. This digital marketing strategy is the modern version of a celebrity testimonial and acts as a powerful form of social proof. TikTok is a relatively new platform compared to the other social media marketing giants, most notably Instagram and Facebook. However,
Things that are required to run a business keep changing every year. In these modern times, it’s impossible to find success without a business website. As much as 47% of people visit a company’s website, it will almost be like your business doesn’t even exist unless you
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Social media marketing is definitely something that virtually every company knows about now. Though not every business uses it, most of them do to some extent. That’s because billions of people worldwide use social media, so it’s an easy way to maintain and cultivate customer relationships. It helps
The recent COVID-19 pandemic has affected businesses across the globe in a variety of different ways. From a reduction in sales to severe impacts on employee wellbeing, everyone has taken unique steps to get through the process as smoothly as possible without closing down their business altogether. Even the largest
Covid-19 has posed a challenge to many sectors across society and the economy. It has stressed health care systems to their very limits and has put millions of people out of work. And then there are the families who have had their lives turned upside down from the loss of
When your business shows strong growth signs, it's probably time to start employing some new workers. It could be that you can't keep up with requests, or that you need a break yourself. For first-time business owners, this can be an extremely challenging process, especially when
When you have a big-ticket service or a digital product like Software as a Service (SaaS), webinar software is one of the best tools you can have in your content marketing toolkit. Some say webinars are dead, but that is far from the truth. Especially now that people are forced
Many businesses are no longer turning to newspaper ads to market themselves. Instead, they’re opting for affiliate marketing, which is a lot more effective due to the fact that many people have access to the internet. But one challenge that stands in your way–which is the best affiliate
2020 has prompted a paradigm shift in how people do their jobs. Many businesses were forced to move to a remote work environment overnight. While some companies are making plans to safely go back to the office, others are permanently shifting to a work-from-home model. Remote work introduces new challenges
2020 has been a strange year hasn’t it?First we get hit by Corona, everything shuts down. Then everyone flocks to online shopping, Toilet paper disappears completely. There are conspiracy theories about masks for goodness sakes! But one thing is clear. A marketing trend that was inching slowly has
Although not all pieces of content online are out to sell you something, blog posts, images, and videos are useful in stimulating interest in a brand, as well as its products and services. You should know how to maximize various types of content to increase sales and boost profits for
Whether you wish to take your marketing efforts to the next level or drive revenues like never before, using the right design software is vital for marketing campaigns. Your brand can benefit from visual aesthetics. Increased brand awareness: According to research, "65% of people are visual learners – they can
Business to Business, or B2B, companies are organizations that provide services and sell products to companies instead of direct consumers. The B2B sales cycle is more robust and longer due to the presence of multiple key players, such as gatekeepers, influencers, and decision-makers. Hence, B2B companies require a different marketing
Running a business is hard work. Having employees join your business is an exciting part of business growth, but what happens when you need the work done and either can’t find the right employee or can’t afford the right employee? You must stretch yourself mentally to do the
Determined to boost your website traffic by creating outstanding digital images? We have just the right tools for you! We live in a world where blogs are only as good as its visual content. Gone are the days when audiences have the luxury of time to read essays that are
