Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Working with an affiliate marketing agency can be a scalable and profitable approach for companies. Here are some of the best affiliate marketing agencies around for your business.
Many businesses are no longer turning to newspaper ads to market themselves. Instead, they’re opting for affiliate marketing, which is a lot more effective due to the fact that many people have access to the internet. But one challenge that stands in your way–which is the best affiliate management company?
This is a genuine challenge many people go through due to the many fraudulent networks. If you’re experiencing such a challenge, today’s your lucky day. This article goes through insightful tips that are helpful when deciding which is the best affiliate management company to hire.
1. Suitable Within Your Niche
In your search for a reliable affiliate management company, such as iAffiliate Management, You must never overlook this.
With that said, you should make sure to hire a company that’s creative. This is because such companies know how to prevent affiliates from manipulating the affiliate program. Otherwise, such actions would lead to the relevant regulatory authority stepping in to resolve the matter.
In this fast-paced industry, you should hire an affiliate management company that’s always updated on the latest regulations.
2. Binding Agreements And Fees
Affiliate marketing is performance-based. This means that money is generated to your affiliate network only after delivering sales to your website. Therefore, you shouldn’t pay a fixed monthly fee or a starting fee to an affiliate marketing company.
If a company requires you to pay such fees, this is a sign that they might not deliver the desired traffic to your site. Thus, avoid such companies and opt for another network.
Moreover, don’t agree to a binding time of over one month. This is because a network shouldn’t incur a considerable cost to retain you if you weren’t pleased with the results.
3. The Experience And Size Of The Team
To narrow your search on the many affiliate marketing agencies, always consider the experience of the company. You should do this by confirming the number of years the company has been in operation. Likewise, assess how their experience will be beneficial to your business.
It’s also essential to make sure they’re experienced in the industry. This will be proof that they have established links with top affiliates to generate higher sales.
Another thing you should consider is the size of the team employed by the affiliate management company. Ideally, it’s best to opt for a company that has a bigger group that’ll be mandated with increasing your sales. You should also confirm the affiliate industry and the years of experience that these affiliates have.
4. Integrated Reporting Systems
In your search for the best affiliate management company, you must consider the technology used by the company. Ideally, you should hire a company that has excellent reporting systems in place. With such systems, you’ll be able to monitor performance with ease and save yourself time.
To help you decide which is the ideal affiliate strategy to employ, it’s also recommended to make sure you have the necessary information. By knowing this, you can easily track the different sections and products to know if paying different commissions on them is necessary. Doing this will help you try and figure out which of your products has a greater margin. Once you know this, you’ll come up with a more suitable deal for your affiliates.
You also need to confirm whether an affiliate management company has other systems in place. For example, try to understand how they work with customers around a specific region. You should also ask how they approach mobile tracking. Moreover, identify how they use white-label technology to make their promotions more effective.
5. Principles Of The Affiliate Management Company
An affiliate program is among the lowest marketing channels. However, it still manages to yield positive ROI for the affiliates and advertisers. This being said, you should opt for an outsource program management (OPM) agency that ensures total transparency. This means you get to know the projected profitability and traffic of every affiliate. It’s also essential to be provided with the marketing tactics employed by the affiliates.
Knowing these details is vital since other OPM agencies use such information to hijack the marketing strategies of other existing affiliates. They do this by simultaneously acting as an affiliate and an OPM. Due to this, the affiliates lose trust in the OPM because the OPM is selecting their marketing techniques and becoming their competitor.
6. Prioritize Quality Over Quantity
It’s no doubt that a greater number of websites or publishers are much welcomed, but this shouldn’t be at the expense of quality. Your primary focus should be hiring an affiliate marketing agency that prioritizes quality over quantity.
The ideal network should be one that evaluates every publisher they’re given permission into the network. By doing this, such systems can guarantee that its relevance and quality is maintained.
7. Client List
An excellent way to know the quality of service being offered by an affiliate marketing agency is to assess their client list. If other respectable brands in the industry are using the affiliate company, it’s proof that their services are exceptional.
Furthermore, it would be best if you hire a company that specializes in your industry. For example, if your business deals with the selling of office furniture, you should choose an affiliate management firm with plenty of B2B programs. The reason for this is such agencies have a broader selection of affiliates in that industry.
8. Payment To Affiliates
Affiliates play their part in increasing the awareness of your brand, which translates to more sales. Thus, it’s essential for them to get timely compensation for their efforts.
Before picking an affiliate management company, request to go through their records to see how often the affiliates get paid. When you do this, you’ll be able to tell whether the agency has a history of delaying payments, which paints a dire picture of your brand.
A great place to get such details is Google and online forums. On these platforms, you’ll get useful information about the network and its payment history.
Nowadays, the business world is very competitive. If you want to have an edge over your competitors, affiliate marketing is the way to go.
The main challenge you might face in your journey is finding a suitable affiliate management company. After reading these tips mentioned above, this shouldn’t be an issue again.
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