Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.
If you're planning to market your products or services, here is the list of tools that you should keep in mind when marketing your brand.
The business activity may be very efficient and bestowed with immense profit-making possibilities, but in this era of showbiz, it becomes imperative to showcase and eventually drill a solid place in the consumers’ and investors’ minds. These are the two stakeholders who largely define the success or failure of an enterprise.
Most of the big firms have made it a point to understand this and inducted strategies to enhance their sales perspective by ensuring proper marketing tools and measures are included in their operational activities. But only realizing this is not enough as it should be made sure that all the prerequisites for efficient marketing are fulfilled as this is a two-edged blade and needs to be handled with care.
Here is the list of the tools that a firm should keep in mind when ensuing into marketing its brand.
1. Business Cards
Once out in the market, you may come across many types of people. Some of them may be casual acquaintances, some may be friends, while some may be business associates, but the most important of the lot are those prospective customers who may come across along the market. There are times when one comes subtly comes across people who, in some manner, offer opportunities for better improvement and enhancement of the business by offering good and previously unheard offers.
These are the times, and these are the people who may be gravely helpful in enhancing the brand reach and consumer base. A well-designed cheap square business card can be extremely helpful in forging a good and lasting impression on the receiver. Putting proper effort into designing and printing a business card that may reflect your business capabilities and draw positive light upon your business sense is essential.
2. Mobile Phone
Connectivity is a very big concern, and it should be made sure that all the recognizable and active marketing team members are properly connected through mobile phones to ensure round-the-clock availability to the client.
With increasing users of a smartphone, a company should focus on building enterprise mobile apps that are possible signals to accelerate growth and boost productivity. You can also win business by using various strategies for mobile devices.
Some companies give smartphones to their employees to get in touch whenever they need any help. The best example is UBER, and this company was running on mobile apps only as they have official apps for taxi book. They can track employees’ location and distance via this GPS-based app.
3. Social Media
When it comes to branding, social media play a vital role. Earlier social media was used to create brand awareness, but people do not just stick with that. They amplify it for brand promotion, customer services, and lead generation. Social media activity defines and determines a brand's credibility and desirability quotient.
A well-defined social media strategy and a dedicated and updated sub-team for handling this portfolio are crucial for successful marketing. Even some big company like Facebook has built enterprise social apps for their business. This app for business help employee to share valuable information, discuss among employee, and store resource in a single place. More important is that all these updates are running in real-time.
4. Updated and attractive website
When a new client wants to get into business, he first starts by looking at the web sources of information. This includes the official website that may attract the prospective client on its merit. You should focus on creating a website that includes all the necessary elements and should look awesome.
5. Extensive and credible research
Good research always helps in achieving better results. The marketing strategy should be backed by extensive research of the market condition and consumer choices. This is very helpful in deciding targets, thresholds, and benchmarks.
If possible, try to find deep information about their online presence and do SWOT (strength, weakness, opportunity, and threads) about the company. Along with these, you can also prepare brief competitors analysis and list out top competitors, how they are doing better than your client etc. This all research helps a lot while you’re presenting a company.
6. Organizational Setup
An efficient and well-structured organizational setup is essential for backing up the marketing claims and achieving the targets the research wing set up. Along with organizational structure, you can mention your organization’s employee strength, expertise, and accreditation, if any.
7. Visual Presence
What seems better mostly sells better. This quote is the basis of the advertising industry. Its visual presentation is essential to increase the scalability of any brand or product. This can be easily incorporated through issuing advertisements on TV, in newspapers and in other marketing stuff like hoardings. Apart from traditional marketing, having a focus on visualizing digital entities like client proposals (an awesome proposal in infographic format), updated blogs, industry news etc, can help a lot to acquire more customers.
8. Customer Interaction
Somebody said, “Customer is king.” That’s true, and we should focus on the proper strategy to handle clients' queries. A proper channel for interacting with the customers and recording and redressing their grievances adds to the credit of the brand. If a client is not satisfied with the service, but his issues are heard and heeded, then only there stands a chance that he may retry the service.
9. Technical Support
A well-trained and tested technical support team helps constantly evaluate and improve product specifications, thus forming a major pillar of the marketing strategy. If you’re a big company with a bit more budget, you can implement IVR (interactive voice response) technology to automate your technical support.
10. Well-designed content publishing
Words carry more weight than most other arrows in any quiver. It is essential that whatever content is published under the brand tag is credible and attracts the attention of the clients. Publishing content on some big publications like Techcrunch, Mashable and VentureBeat can make your brand famous among their readers.
11. Good public relations (PR)
A good public relation team not only sorts out the issues coming from various sources but is also instrumental in bringing in business to the firm. It is essential to hire a team with proficient speakers who can always mold the situation in your favor.
Marketing your brand is necessary, and so is handling your clients. You should aim to live up to your brand name and make it bigger!
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