Are you a startup? Then you badly need to know about viral marketing and implementing viral marketing. Most of the startups have started implementing it and have achieved lots of positive feedback from it and also improved their business to the next level.
Here are some top companies used viral marketing Hotmail, widely cited etc. In this article we can see what is viral marketing, types of viral marketing and importance of it, let's get started.
Let’s Know, What is Viral Marketing?
Viral Marketing is nothing but the process of executing few business strategies to reach-out the company products to the customer with the help of social networking sites.
Here the consumer spread the word about the product to the other people in some of the social networks, By which it leads to increase the Brand name of a product and also increase the business. In biological terms spreading of virus from one person to another person.
This marketing strategy technique depends on individuals rather than the technical campaigns for passing the marketing message to users. Basically, the Viral marketing is spreading a word through the mouth which can also be said as word-of-mouth(word of mouth marketing), It has been treading in the absence of internet. When the Internet came into picture spreading of any information or product(Viral effect) made easy with the help of social platforms.
Here are some tools used for viral marketing.
Here few social platforms to spread viral effects:
- Web communities and Web discussions
- Email Marketing
- Facebook, Twitter, Instagram & Linkedin
- Video sharing sites such as Youtube
When we make any strategy for a product to make viral you need to target our product customers so it can reach fast to a consumer. Viral marketing Supplies some valuable information to customers for free it can be anything i.e. Tending video, Music...etc.
Different Types of Viral marketing
In this we will look different types of Viral marketing strategies rules we will see one by one, Let’s get started.
1. Incentivized Viral Marketing
This strategy is used by the organizations who need promote their product indirectly by promoting with the help of gifts, some promotional rewards and giving the different web address to their product. In simple words, the user needs to take action to climb their rewards.
By this product, referrals can increase and this process can be more effective when the reward action is shared by another person.
2. Pass Alone Content
In today’s internet world this is the most commonly used technique for spreading or promoting the message to others. This process can also be called a chain reaction because in this strategy forms chain action by submitting the content below the mail which helps to promote by the readers to others which leads to increase the business.
Let’s take an example which is commonly happening nowadays i.e. some small organization promises customers by saying that if you pass this to 10 friends you win iPhone 8 and some other trending gifts like laptops, cars...etc.
3. Viral Marketing Through Excited Gossip Message
This type of Marketing strategy can be used to grasp the attention from the public, it involves Ads in different websites, controversies topics, and some other treading discussion.
To make this strategy viral you just need to pick a hot trending controversy topic and pass this in social sharing sites and message reaches much faster than the wildfire from one person to another person it can reach to every corner in the world. By this, we can conclude that It is much powerful in Viral Marketing.
How to Carry-Out Viral Marketing
Everyone misunderstands viral marketing is all about sharing a hot topic or Gossip Message. Actual viral marketing is all about running of successful campaigns rests and understanding how to connect to specific statistical data and producing the valuable content.
Whenever we follow viral marketing strategy we need understand that it's all about customer-focused approach so we need to follow statistical data(demographic) about our product.
In this marketers and analyst need to analyze the statistical data, Once the company knows what their statistical data is all about then we can start creating the content for our targeted audience. This process is continuous and interactive between a person to person. I hope you got to know about How to implementing of Viral Marketing. If not let me know in comments section below.
Opportunities in Viral Marketing
Every technology has lots of opportunities, When we take Viral marketing as the career we need lots of analyzing skills to understand the statistical data i.e.demographic and regular understanding of modern technologies about media. Let’s discuss some of the career growth in Viral Marketing.
1. Content Analyst
In Viral Marketing, Content plays the major role because the content is as good as the viral campaign it reaches as many peoples to share one another.
The main role of the content analyst is research on the statistical data, making content-based videos for the targeted customers, blog posts which consumers show interest to share. Some of the basic qualities required for Content Analyst are best communication skills, creative knowledge, public relations..etc.
2. Marketing Analyzer
The main work of marketing analyzer is to study the existing data which consumers like to spread and making some adjustments which the consumer don’t like such as recent trends and habits of the consumer. Marketing Analyzer has great Opportunities to build their career in Viral Marketing.
Here are some requirements need for Marketing Analyzer is data analysis, business, well and good who knows database management or statistical analysis.
If we look back at the absence of Internet times it’s very difficult to make a product or any important news to spread. But now it moves faster than the rocket which has both the advantages and disadvantages.
These strategies are used by startup organization which helps them to invest a small amount and gain more profit. It’s one of the trending and fastest growing strategies.
There are lots of career growth in this if you’re interested to make the career in Viral Marketing go for the consumer-oriented skill set in a marketing education program.
GnanaSekar is working as a Technical Content Contributor & SEO Analyst for Mindmajix. He holds a Bachelor's degree in Electrical & Electronics Engineering from Anna University. Connect with Gnanasekar on LinkedIn.