Instagram have just launched their latest app, Instagram TV (or as it’s more commonly known, IGTV) and many believe that it will soon be competing with the likes of YouTube - especially with its’ vertical format, which makes it perfectly aligned for both video creation and consumption on your phone.
If you’re considering adding IGTV to your current business strategy then here are a few reasons why you should take the plunge...
1. Video is the Future
According to statistics from Wordstream, a third of online activity is spent watching video - and over half of that video content is viewed on our mobile phones. What’s even more exciting for IGTV users, is that these figures are expected to rise, with Cisco predicting that by 2021, a massive 78% of mobile data traffic will be video.
What these statistics are telling us is that as online marketers and business owners, we need to making marketing video an integral part of our content marketing strategy - and those of us creating video that’s optimized for mobile will be a step ahead of the rest.
2. You Don’t Need Expensive Equipment
If you haven’t already been using video then you might be put off by the potential cost involved, with sound, lighting, filming and editing hardware and software often coming with a hefty price tag.
The thing is, none of this is necessary to get started. IGTV’s vertical format is a positive invitation to video makers of every level to get creative with the phone in their pocket! This channel is designed for exactly that - and while the more expensive equipment can still be used, it’s by no means a necessity. As long as you have a mobile phone, there are free apps such as InShot to help you get started with everything else.
3. No One Else is Yet!
If you could go back to 2005 and start a YouTube channel when it first launched, wouldn’t you jump at the chance?
Well, you have that chance now… This is the time to get in on the land grab for IGTV! With relatively few users at the moment, this is the perfect opportunity to get established, to learn what works (and what doesn’t) and to stay ahead of the pack, who will surely be hot on your heels before long as IGTV’s popularity grows...
4. Instagram Wants You to…
This is Instagram’s shiny new toy - and they want you to use it! Why should that matter to you? Well, because they’re going to incentivize you!
We saw it happen with Facebook Business Pages. When these first launched, page owners were seeing 100% organic reach!
We saw the same with Facebook Live as they again gave their new favorite more reach than other traditional forms of the post.
We can absolutely expect the same thing to happen with IGTV - in fact, we’ve already seen a couple of great features they’ve given to IGTV users…
The coveted ‘swipe up’ feature from Instagram Stories is now available to anyone who wants to promote their IGTV video (not just accounts with 10k followers or more) AND Instagram are allowing links in our video descriptions - something not available anywhere else on the channel other than in our bio.
These perks probably won’t last forever though, so get in there now and reap the benefits!
5. It’s Easy
No one is expecting a Hollywood movie level of content! Mobile video creation is by its very nature, more rough and ready. The convenience of it allows us to capture content like never before without the need for complex set-up or technical kit.
Of course, experienced videographers will still want to show off their expertise and their knowledge and kit will come in handy for that. But you can still create engaging and entertaining content without all that.
So if you haven’t given IGTV a go yet, I encourage you to take out your phone and go for it. Why not start with something small like an introduction to you and your business?
Want to Get Started?
Hopefully, we’ve convinced you and you’re keen to give IGTV a try - but before you do, here are a few top tips to help you:
1. Be Strategic:
Don’t dive into IGTV without considering how it will align with and support your business goals. There should always be a purpose to any content you create - and IGTV is no different.
2. Include a Call to Action:
Once you’ve set goals for your IGTV content, make sure that you’re clear about what that means for your audience. What’s their next step after viewing your videos? Perhaps you want them to comment? Or to follow you on Instagram or sign up for your email list?
3. Be Consistent:
As with any other channel, the key to success is consistency. Once you’ve committed to IGTV, make sure you post regularly and consistently.
4. Be Authentic:
A video is a perfect way to build your brand because it allows your audience to actually see and hear you, which feels so much more personal than a blog post or even a podcast. Make sure that the content you produce is real and represents you and your business authentically. This is the best way you can stand out in a crowded market.
With so few users right now, this is the perfect time to experiment with different types of content to see what works best for your audience.
There are already tons of great resources out there to help you to get started with IGTV so give yourself the best chance of success by putting in some groundwork.
7. Measure Success:
With a channel that’s so new, we’re all learning together and there are very few benchmarks out there. So monitor your own performance and track which types of video work well and which are less successful. By doing this you’ll be able to optimize your IGTV strategy and results.
Lastly, have fun! Instagram TV is still new and you have the chance to learn and grow with it - so enjoy the ride!
Colette Broomhead started her own business 2 years ago, following a 13 year corporate career with a FTSE 30 company. She is the founder of Your Business Lounge, a monthly membership for new online business owners which helps them to cut through the overwhelm and start earning consistent monthly income so they can quit their 9-5 for good.