Marketing is an essential part of every business. That’s the way it has been for centuries, and that’s the way it will be.
Through good marketing strategies and promotion, companies gain people’s attention, which means that they gather new customers. After a successful marketing campaign, a business can flourish and take the company to the next level.
Come to think of it, without marketing; there wouldn’t be successful companies. There’s a simple reason for that – who would hear about them?
Luckily for new entrepreneurs, it’s the 21st century, and in our century there are millions of ways of promoting your brand and your company. Just take the Internet for example. There are several social media platforms that are crowded with people. So, what firms do, is they launch a good social media marketing campaign, hire influencers and win the market.
With that being said, many different marketing strategies could be tried out by using the Internet as the “middle-man.” One of them is marketing videos. This article will be talking about them today. You will learn seven great ways of promoting your brand through marketing videos.
What are Marketing Videos?
You see them every single day at least once on your social media platforms. The name speaks for itself.
Marketing videos are best ways of promoting your new/old brand. You see, they have a visual effect on people (which is entertaining) they can deliver excellent information, and they can be put on social media platforms. That’s excellent if you ask me.
However, marketing videos can even be death to your company. How is that? Well, if you don’t make something that’s appealing to the viewers, they will skip it, and if you make something that’s ugly to watch, they will dislike your company without even checking what you have to say.
So yes, you have to be careful with this. That’s why this article(Top 7 Ways that Will Help You Make an Excellent Marketing Video for Your Business) is here.
1. Think about the content that your video will be displaying:
I will start from the beginning and slowly climb to the top of the list. So, before you even begin, you must, absolutely MUST know what you want to promote and what it’s all about.
So, you want to gain customers, followers, all in all, just gain more people that are interested in what your company is doing.
So ask yourself: What is my company doing? What is the thing that I want to accomplish? What can be the possible future of this company, brand, whatever?
Then, after you have gathered information from your answers, it is time to plan it all out. Please note that this isn’t a process that can be done in 2, 3, 4 hours, maybe even a day. Take your time, think about everything and only then may you proceed.
You must have a clear vision of what your company can offer to the people because you live off of people. Promote yourself by promoting what they can get from you!
All in all, you should consider the following:
- How to videos
- Instructional videos
- Company culture videos
2. Target specific people:
Now that you know what you are offering, it should be easy for you to figure out what “sort” of people can have better use of it, then target them. You build your content around those people, not forgetting what you are all about.
You see, if your targeted group of people is kids, you need to think a good way of approaching them. If you have products that everyone can use, but teenagers can use more, you make content that can be appealing to them.
This is a nice strategy that will gain attention like crazy. Of course, later you can expand the market and change your targets, but you have to start from somewhere.
3. Your video should be short:
Keep in mind you aren’t making a movie! Your videos should not be lasting 30 minutes or longer. No one will watch that! On top of that, social media platforms, like Instagram for example, do not allow you to put videos longer than 2 minutes or so.
What I want to say by all this is that your video should be about 2 minutes long, give or take.
Studies have shown that 2 minutes is more an enough for a powerful impact. 2-minute videos are the ones that offered most engagement.
4. Your video should be well organized:
You have the content in your head; you have the time-limit it has to fit in. Now, all that you need to do is put it together.
You need good equipment (video camera, PC, etc.) because people won’t take you seriously if you offer them low-quality videos. You need it to be HD. Your every scene should be carefully thought of. Don’t waste one second!
You can use animations, hire actors, or just make something like a documentary. It just has to be as professional as possible.
5. Don’t make it boring:
This is as important as anything else, and it is logical. You can look as professional as you like, but if you bore your audience, you will not affect them whatsoever.
The whole idea is that you should set your video apart from any other. You must avoid clichés and try to be original. Today, it is extremely difficult to stay original because there are already many videos with similar stuff or similar ideas. It will be hard to swim to the surface with all that competition in the sea, but if you succeed the future could be bright for your company.
So, make your video informative and fun to watch at the same time. Make your video visually appealing. That will catch the viewer’s eye first.
You can try these video formats out:
- Live action
- Motion graphic
6. Think about the social media platform you want to put the video on:
And now, the finisher – where should you put your finished video?
This can also decide whether your video will be successful or not. First of all, do you have your brand’s, company’s site?
If you have the official site, if it is up and running good, first put it there! Remember, that’s YOUR official site. Instagram is something else; people will choose what they need FROM your site. So, make it look appealing and put your video somewhere it will be easily accessed.
Then, social media platforms come to play. Here’s the thing!
Check where your posts are gaining more attention at. If it’s Instagram video, put it there. Instagram has the “story” feature as well, and you can put your videos there for 24 hours. Also, you can put them on your profile.
Instagram, with all its features, is an excellent platform for company promotions. If you aren’t that popular there yet, you must gain more followers!
Hire influencers, let them promote you and your videos.
If you are more comfortable with Facebook video, use Facebook then. Then we have Twitter, YouTube, etc.
It would be best if you mix them up a bit. Post your video wherever you can.
7. Follow the stats that you are having:
It would be meaningless not to do this. This will give you the answer to the question – did I make an impact with this video or not?
So, what you should be checking is the following:
- Number of followers on your social media platforms
- Number of views
- Number of likes
- Number of shares
- CTR (Click through rates)
- Referral traffic
- Engagement rates
If you notice an improvement in some of these numbers (or all of them, which would be great), it means that you have hit the “jackpot” with your video. That gives you the green light to keep on going.
Your aim for next videos and next posts should be to outdo the previous ones. You compete with yourself on this.
The Final Verdict:
As your followers go, so will your “fan-base.” When you get on your way and gain some popularity, people will expect great work from you from now on.
Now, you have to keep up the pace and see how you climb the rates ladder, step by step.
This is a process that doesn’t come easily. Sometimes you need plenty of promotional videos to kick start it all up. Sometimes, if you are lucky and your video is good, all you need is one.
However, this is a bulletproof tactic! It all depends on you now!
Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to Provenseo. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+.