Social media was primarily used for the interaction among people making oneself more socialized; it rules every individual's life with its popularity and its ways of engagement. But little did we know it would be used to rule the recruiting domain as well. Recruitment is quite a challenge
By investing in analytics tools and services, tracking the leads and converting customers through social media efforts can be achieved. In addition to that, you'll not only save money and gain higher profits for your business, but you also get to know your audience for long-term healthy customer
It shouldn’t be news that video is a powerful marketing tool for both onsite and offsite strategies. However, little information has been given to how B2B companies can leverage this important medium. Many organizations try, but the resulting videos often highlight their values, their team, their events, their culture
Social media’s influence and immense popularity have built audiences with huge potential to shop through social platforms. As per the Global Web Index report cited by Digital Information World, in 2018, the average time spent by global internet users per day on social media was approximately. 142 minutes. As
While video marketing isn’t a new concept, how users consume video content always changes. This is one of the main reasons why video marketing trends constantly come and go every year, leaving marketers on their toes to give users the best possible viewing experience for a more engaged audience.
If you want to ensure that your exhibition is successful then you need to maximise your efforts when it comes to your pre-show marketing. Like any marketing strategy, successful exhibiting comes down to one thing – being seen. The problem is, with so many businesses competing for the same audience it
Social media is an important part of our lives in today’s world. Whether you accept this fact or not, social media has effects on all fields of life and due to this very reason, social media related analytical tools are essential components of a Social Marketing Manager’s work.
Businesses have recognized the need for having an in-house dedicated social media team to manage their online presence. Social media can have a significant impact on attracting and engaging customers. Most people are on at least one but often many more social media platforms. The rise in internet access and
Social media. A place for branding, advertising, connecting, sharing, and expressing. It's where your business builds its social identity. It's where your brand's individuality is made, composed of ideas, ways and means of expression and connection to your audience. A place where you can
If TikTok is one of your key social media strategies, knowing these ways can accelerate your brand awareness. Read more..
Automation - ready or not, here it comes (and there’s no escaping it). Grocery stores with self-checkouts, smart home systems, and even conversations, the online ones. Ever since the tools automating comments on social platforms have appeared, you can’t be sure if you’re talking with a real
Hubspot asked marketers their biggest marketing challenge for 2020. Wish to guess? An astonishing 63% of them argued that generation of leads (and consequently, traffic) is the biggest challenge that they foresee in 2020. Are you one of them? Is your business gasping for air due to insufficient leads? Are
Each social media platform is dedicated to different purposes. Just like Instagram is for blogging and sharing creative image content, LinkedIn provides professional exposure to its users. It is never a good idea to use one channel for all purposes. This practice gives a bad impression and is likely to
Data-driven content marketing is crucial for a company looking to consistently attract more prospects, generate leads, and stand out from its competitors. And while there are plenty of channels that can help you do that, I’d say that few are as effective as social videos. Without a doubt, videos
Started off as a photo sharing social platform, Instagram has now grown into the engagement behemoth where more than 500 million active users share photos, videos, and the combo in the form of Instagram stories and IGTV on a daily basis. High quality videos can make a positive impact on
In today’s noisy marketing landscape, companies need storytelling to elicit emotion and stand out among the noise. Video storytelling can influence brands we decide to trust, plays on our nostalgia, and helps us make sense of information. In an oversaturated online world, marketers sometimes want to pack a bunch
