In the evolving space of online interactions, understanding and practicing social media etiquette is more important than ever. Social media etiquette isn't just about knowing when to like or share a post – it's about understanding the little details of respectful online interaction and building a positive
Ready to fast-track your mobile marketing plan? Then it would help if you embraced the art of digital advertising for mobile devices. In today’s article, we’re taking an in-depth look at the importance of having a mobile marketing strategy and how to use digital advertising to support your
Mobile apps are highly lucrative sources of revenue for numerous companies across the globe, from social media platforms to video game developers. With revenues expected to surpass $600 billion by 2025, businesses should attempt to enter the industry as soon as possible to remain competitive. While there are several avenues
WhatsApp has taken over the social media world. However, the app is no longer just a messenger; WhatsApp Business API has completely changed the game. Businesses now coordinate their day-to-day activities over WhatsApp while also organizing full-fledged marketing campaigns over the app. With various Message Templates used for marketing, WhatsApp
Mobile targeting can help businesses grow their customer base and strengthen customer retention through targeted advertising. It can also be used for direct response advertising, such as getting people to download apps or visit websites. Mobile targeting is ideal for marketers who want to reach customers when they're
If you are human, you make mistakes. If you are fortunate, you will learn the lesson the first time. If not…you will trip over the same stone again. It’s a rule of life. Since app developers are human, they make no exception to this rule. It is true
In January 2022, the number of mobile users stood at 7.26 billion, which makes up 90.0% of the world population. Additionally, social media users have grown by more than 13% over the last year. So social distancing obviously has played its part in that one. As mobile users
The times are a-challenging — now as ever. The IDFA depreciation has cut you off from volumes of iOS users’ data, and your attribution strategy must be shaken. You may have already considered switching your marketing focus to customer engagement strategies, but the increased competition for users’ time keeps you concerned.
The COVID-19 pandemic hit the world at the start of 2020 and since then, our lives haven’t been the same. In one way or another, all of us have been affected-either directly or indirectly by the pandemic. However, the economy especially of the small and medium-sized businesses has suffered
Organizations across all verticals and geographies are reeling under the effect of the worldwide pandemic. Subsequently, the COVID-19 emergency and its effect on apps have been exceptional. During such occasions, we have to meet up, share experiences, comprehend torment focuses, and find remedies. The accelerated spread of the Coronavirus (COVID-19)
We’ve all experienced personalized marketing communications: “Is my phone listening to my conversations?” Whether from Amazon suggesting additional products based on purchase history, Netflix recommending new shows, or Instagram ads targeted at you after a friend has been on your WiFi network. And while is may seem a bit
For the past few years now, the advertising and marketing industry has come across some rapid changes. One of the main reasons for this is the introduction and rise of the internet. Consumers have had their attention diverted away from traditional forms of advertising such as posters, newspapers and magazine
As entrepreneurs, we learn the importance of using a great marketing strategy to scale our businesses early. But what happens when everything we’ve learned is swept out from beneath us? That’s right, mobile marketing is taking over, and it’s a whole new beast: not only do people
Around 65% of the people living in the States have a smartphone which is quite a large number, taking into account the total population of the country. Such statistics illustrate the fact that the market for smartphone applications is increasing. Initially, phones were invented for calling purposes only, for example;
There is a question. What is the key ingredient that makes the app successful- the unique app features, breath-taking design, or user experience? The generic answer is three things altogether make the app shine through. The forward thinkers don’t think so and did it another way round by connecting
The smartphone has changed the way businesses promote themselves. Business owners used to sell to customers through traditional advertising such as buying space on billboards or handing out flyers on the street and more. The rapid transformation of technology has
