Have you ever signed up for a company's newsletter and felt you've missed hundreds of emails leading up to the most recent one? That's because new subscribers only receive emails after they sign up. Email drip campaigns solve this issue. Their primary goal is
In the world of e-commerce, there are a lot of moving parts. From inventory management to customer service, there's always something to do. And if you're still using pen and paper to draft emails or sending them out manually, it's time to get on
If you have a raw email list, which is a mixed bag of cold and warm leads - but mostly cold ones, how do you derive engagement from it? If you think it's entirely impossible to nurture a cold list of email leads, think again! Best Practices for
It’s hard to build your brand in the long run if you don’t form a connection with your customers. Building a solid relationship with them has multiple benefits. Most notably, you stay top of mind, standing out from the competitors. This can also greatly influence their future purchases,
Emails that are “triggered” by a prospect’s actions are great for converting leads. But are they better than batch emails? Email is still an extremely valuable marketing tool in 2021. In fact, 81% of SMBs rely on email alone as their primary channel for acquiring new customers and 80%
Live social video has emerged as a major growth channel for businesses. Statistics show that people spend between 10 and 20 times longer watching live video than on-demand video. What’s more, 80% say they’d rather watch a brand’s live video than read a blog post. The businesses
Email Marketing is no longer an extra step in the blogging world; it has gained massive importance in recent years. Though email marketing may seem like ‘just a task of informing your audience,’ if it isn’t structured or planned properly, it will have no impact. Let’s learn about
Email has always been an essential aspect of digital marketing. It helps you stay connected with your clients and create a brand presence in the minds of your existing customers and prospects. When every business fights to gain customers, the attention span of views is drastically reduced. Encouraging your visitors
Email marketing continues to rule the world of marketing channels when it comes to conversions and ROI. According to a report, email brings in an ROI of $51 for every $1 spent. That reflects how effective emails are, even amidst a plethora of social media marketing platforms. So, how will
The field of email marketing has been continuously evolving. Tech geeks are adding newer technologies to make emails more impactful for the readers. These advancements also help to streamline the execution of email operations. Litmus has revealed that 2021 will also be a year of email, just like 2020 was.
Hundreds of emails reach us daily, but let’s be honest – how many of them are actually being read? People are busy with their lives, so only the emails which attract attention or seem to be useful are truly being opened. Email marketing is crucial for a business’s success.
A newsletter is said to be the best blogging asset; hence, as a blogger, creating a perfect newsletter is crucial. A good newsletter that the audience loves has the power to get them back and retain them. For bloggers, a newsletter is a good communication tool that helps build relationships
The continuous improvement of email marketing tools has allowed marketers to create more diversified email campaigns, with personalized content, advanced analytics, automated processes, and more sophisticated segmentation. We can now deliver perfectly crafted personalized email campaigns to varied audiences while removing the majority of manual work. But while email marketing
Welcome emails are 86% more effective than standard emails as they have an average open rate of around 50%. This makes a welcome email a golden opportunity for you to introduce yourself, your products, and your brand, and to create a lasting impression on your new subscribers. So let’s
Email lists are one of the foundational grounds that support your sales funnel. As 60% of marketers use conversion rates to evaluate email campaigns’ effectiveness, having genuine email subscribers or leads is essential. Many times, marketers wonder about their dropping open rates and click-throughs. It’s not because of your
When you run an online shop, you do not want users to abandon their carts just before purchase. But that appears to be a common phenomenon. Did you know that the average abandonment rate is 69.57%? The reasons for the high number can vary. According to research by Baymard
