2020 took the world by storm when people were forced to change the way they lived, worked, and shopped. Suddenly, retail stores turned to e-commerce, face masks were the hottest commodity, and organizations switched to hybrid work models. Education, grocery, and healthcare markets boomed, and non-essential businesses were obliterated. Marketers
The Internet is not only a huge reservoir of information accessible from a smartphone but also a huge marketplace. The global marketplace has been so easily accessible to individuals and businesses worldwide via websites and social media platforms. The Internet has forever changed the way we do business. And it
Incorporating sustainable marketing into your business strategy is no longer an option in today's ever-dynamic business world. This write-up highlights the importance of sustainable marketing and the different ways to counter sustainability challenges. Sustainable marketing is no longer just a ‘trend’ that companies blindly follow. With the rise
When you’re targeting everyone, you’re selling to nobody. That’s why you need marketing segmentation — dividing customers into groups with similar interests and desires. Brands like 1800Flowers.com and Gymshark have been using marketing segmentation for years and reap its benefits. In 2017, 1800Flowers.com used segmentation to
In today’s world of smartphones, social media, and countless advances in modern technology, running a digital marketing agency can be a rather profitable business venture. Not only that thanks to the accessibility of the internet we have everything in the palm of our hand, but also the number of
Did you know you can earn money through your blog, even when you don't sell goods or services? Yes, affiliate marketing is the answer. Join an affiliate program, and get exclusive access to brand new content and unique deals for your target audience. All of that while making
One of the most heated discussions in the affiliate forums is Dropshipping vs Affiliate Marketing; which one is more profitable? Honestly, both of these verticals can help you make more money provided there is a lot of hard work invested in it. You do not hold your product inventory in
Marketing plays a pivotal role in the success of a business. Most brands strive to market their businesses uniquely and creatively, irrespective of their nature and size. For this reason, people are targeted on every possible channel by the companies to convert them into their customers. With many businesses emerging,
“Every aspect of marketing is entirely useless unless it produces conversions.” -Jeremy Smith Conversion Rate Optimization (CRO) is a crucial element of every enterprise’s marketing strategy. Turning your existing web traffic into valuable paid customers is done most effectively by Conversion rate Optimization. Before getting into the benefits of
If there’s one thing this past year has taught us, it’s that life can be unpredictable and behaviours can adapt and change very quickly when they need to. The COVID-19 pandemic turned the globe upside down in 2020, with nationwide lockdowns forcing many shops and businesses to close
Marketing is no longer linear. It's not straightforward or simple either. It's a maze that requires constant pushing to reach the other end of it – where leads and conversions happen. With rapidly changing consumer behavior and market volatility, marketeers today are poised with challenges that were
Running your own company can feel like a DIY experience. It starts off with just you and a dream, but how long can it effectively stay that way? You can’t be an expert at everything, and marketing is an area that benefits from expertise. There are fifteen reasons this
When visitors land on your website, they’ll want to know exactly what you offer and how you can help them. And, if they can’t find this information quickly and easily, it’s unlikely they’ll stick around to make a purchase. This is why it’s so important
Unlike in-person events, virtual events provide the attendees with more reasons to ‘zone out.’ With no options to entertain themselves behind the computer screens, distraction is just a few seconds away, enabling attendees to drop out of events in just a few clicks. Keeping your attendees entertained comes at a
Attraction marketing is a strategy that is focused on drawing customers to your brand. It involves setting your brand apart and making it a more attractive option to potential customers than all your other competitors. There are many different techniques businesses can use to successfully benefit from attraction marketing, some
Whether you perform a Google search or scroll through your social media feed, you’ll find plenty of businesses competing for your attention. But only a few will get your attention. Why? Because they are optimized for click-through rate or CTR. No matter how good your landing pages or content
