Sam Makad
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
There are hundreds of reasons why this should be the year you hire a marketing manager, but these fifteen should be enough to convince you. It’s time to put away DIY marketing and start a new chapter for your company.
Running your own company can feel like a DIY experience. It starts off with just you and a dream, but how long can it effectively stay that way? You can’t be an expert at everything, and marketing is an area that benefits from expertise. There are fifteen reasons this should be the year you hire a marketing manager.
When you don’t have to spend time trying to do your own marketing, you’ll be free to handle other issues for your business. Ideally, your job as the business owner is to:
It’s your company, but that doesn’t mean you have to do everything yourself. In fact, having more control of your schedule was probably one of the reasons you went into business. So why not increase your downtime by delegating?
A marketing manager will make things easier in a variety of ways once you hire them, but there’s actually an easier way to hire them too.
If you’re ready to make things easier for yourself, start the process today so your marketing manager can get things underway.
A marketing manager can handle your key collaborations including:
Having someone with expertise oversee these projects and keep track of progress will guarantee they’re done right the first time. Plus, they’ll save you from hours on the phone or writing emails.
The trends in marketing are always changing, so it’s easy to end up behind if you’re not careful. A marketing manager will prevent that by:
In the world of marketing, it pays to be ahead.
There’s an audience out there that will love your product or service. A marketing manager can help you find them.
Once your audience has been established, it’s easier to get your message to them. That translates into more repeat customers and sales.
It’s essential that your business has a unique brand. A consistent brand builds trust with your customers and supporters. A marketing manager will use several strategies to help you achieve this.
Strong brands survive tough markets, so find a marketing manager that can help you build yours.
Keeping up with the competition is an important way to improve your business marketing. Your marketing manager will help by:
Knowing what your competition is up to allows you to make decisions that stand out from the crowd.
Your marketing manager will create a posting schedule for social media that’s based on:
A posting schedule that’s based on your analytics will lead to more interaction from your followers. That means more attention for your company, and fewer failed posts.
In addition to making a posting schedule, your marketing manager will create a procedure for responding to customers on social media. This includes deciding:
Having a standard protocol in place will allow your company to make customers feel seen and understood.
A marketing manager will keep track of what kinds of posts and hashtags are doing well. This helps you by:
Keeping up with current internet trends keeps your company relevant and growing.
Monitoring your analytics essentially means that your marketing manager will:
Analytics is a digital paper trail that explains how every action you take adds to or subtracts from your success. Having a professional to gather and analyze that information takes the guesswork out of the experience.
A successful ad campaign can bring in tons of new supporters and purchases. A great ad campaign should be:
A marketing manager will plan and oversee ad campaigns to make sure your time and money are well spent.
A clear and persuasive message can allow customers to easily make a decision about your company.
The message is yours, but a marketing manager will know how best to present it.
People notice when a company suddenly steps up its game. A change in the marketing direction can help build you a whole new reputation by:
An experienced marketing manager can help change your reputation, whether it needs a little improvement or a complete overhaul.
What works well for one product can be disastrous for another. You can avoid costly errors by letting your marketing manager:
Your company doesn’t have time to waste on expensive campaigns that turn out to be ineffective. Your marketing manager will use their professional knowledge to plan the perfect strategy for each of your products.
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Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
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