Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
There are hundreds of reasons why this should be the year you hire a marketing manager, but these fifteen should be enough to convince you. It’s time to put away DIY marketing and start a new chapter for your company.
Running your own company can feel like a DIY experience. It starts off with just you and a dream, but how long can it effectively stay that way? You can’t be an expert at everything, and marketing is an area that benefits from expertise. There are fifteen reasons this should be the year you hire a marketing manager.
1. To Give You More Time To Run Your Business
When you don’t have to spend time trying to do your own marketing, you’ll be free to handle other issues for your business. Ideally, your job as the business owner is to:
- Create the overall plans and goals for your business.
- Keep your team focused on your vision.
- Make strategic decisions.
It’s your company, but that doesn’t mean you have to do everything yourself. In fact, having more control of your schedule was probably one of the reasons you went into business. So why not increase your downtime by delegating?
2. To Make Things Easier Than Ever
A marketing manager will make things easier in a variety of ways once you hire them, but there’s actually an easier way to hire them too.
- Recruitment innovation specialists can handle your job postings for you right now.
- That means you can find the right person for the role quickly.
- The sooner you find the ideal person to be your marketing manager, the sooner they can de-stress your life.
If you’re ready to make things easier for yourself, start the process today so your marketing manager can get things underway.
3. To Handle Collaborations
A marketing manager can handle your key collaborations including:
- Working with a graphic designer to create the best visual content.
- Working with a web designer to make a fresh and effective website.
- Working with the companies who make your physical marketing materials, like cards and pens.
- Working with individuals you’ve partnered with to sell your products, like influencers or professional reviewers.
Having someone with expertise oversee these projects will guarantee they’re done right the first time. Plus, they’ll save you from hours on the phone or writing emails.
4. To Modernize Your Approach
The trends in marketing are always changing, so it’s easy to end up behind if you’re not careful. A marketing manager will prevent that by:
- Keeping up with the tactics that are working well for others in your industry.
- Being aware of the issues and causes that are important to your main demographic.
- Watching out for new platforms that your company can use to reach customers.
- Using the most popular form of media for your promotions.
In the world of marketing, it pays to be ahead.
5. To Establish Your Audience
There’s an audience out there that will love your product or service. A marketing manager can help you find them.
- They’ll study what you know about your existing customers or followers and draw conclusions about what they have in common.
- The conclusions they draw will allow them to aim your marketing campaigns at other people who are likely to buy from your company.
- This will bring new customers and supporters to your brand.
Once your audience has been established, it’s easier to get your message to them. That translates into more repeat customers and sales.
6. To Build A Trusted Brand
It’s essential that your business has a unique brand. A consistent brand builds trust with your customers and supporters. A marketing manager will use several strategies to help you achieve this.
- They’ll help you develop a promise or motto that your brand is built around.
- They’ll come up with the best ways to incorporate that promise or motto into your marketing.
- They’ll keep the message consistent throughout all of your campaigns.
Strong brands survive tough markets, so find a marketing manager that can help you build yours.
7. To Analyze Your Competition
Keeping up with the competition is an important way to improve your business marketing. Your marketing manager will help by:
- Checking out what services they offer.
- Comparing their prices to yours.
- Monitoring the brand terms they’re using to make sure there’s no conflict.
- Finding out what the common complaints about competing companies are so you can avoid the same mistakes.
Knowing what your competition is up to allows you to make decisions that stand out from the crowd.
8. To Make A Social Media Schedule
Your marketing manager will create a posting schedule for social media that’s based on:
- How well your content has done on that day, at that time, in the past.
- The browsing schedule of your regular followers.
- The busiest time of day on the platform.
A posting schedule that’s based on your analytics will lead to more interaction from your followers. That means more attention for your company, and fewer failed posts.
9. To Respond To Clients On Social Media
In addition to making a posting schedule, your marketing manager will create a procedure for responding to customers on social media. This includes deciding:
- What team members will handle the interactions.
- What kind of information can be given out via social media.
- How to handle customer questions and complaints.
- How to go about moving complaints to a private interaction like email or phone.
Having a standard protocol in place will allow your company to make customers feel seen and understood.
10. To Keep You Trendy And Trending
A marketing manager will keep track of what kinds of posts and hashtags are doing well. This helps you by:
- Letting you take advantage of the trends to get more views.
- Helping you appear up-to-date on current affairs.
Keeping up with current internet trends keeps your company relevant and growing.
11. To Monitor Your Analytics
Monitoring your analytics essentially means that your marketing manager will:
- See how much interaction your posts are getting.
- Learn how many followers you’re gaining from each kind of post.
- Examine how many people clicked on one of your posts and were brought to your main page or website.
- Determine how many of those clicks turned into sales.
- Use the information they gather to fine-tune the kind of content you post to generate more sales.
Analytics is a digital paper trail that explains how every action you take adds to or subtracts from your success. Having a professional to gather and analyze that information takes the guesswork out of the experience.
12. To Create Ad Campaigns
A successful ad campaign can bring in tons of new supporters and purchases. A great ad campaign should be:
- Memorable. You want the customer to have it in their mind and bring it up to others.
- Communicative. The message should be clear and lead to a specific outcome.
- Informative. Explain why the customer needs your product or service right now.
- Easy to navigate. You want an interested customer to be able to go directly from that post to the place they can purchase your service.
A marketing manager will plan and oversee ad campaigns to make sure your time and money are well spent.
13. To Promote The Company’s Message
A clear and persuasive message can allow customers to easily make a decision about your company.
- Your marketing manager will work with you to determine the best way to present your goals and mission for the company as an overall message.
- Once you have a strong message, it will be turned into the foundation of your marketing campaigns.
- This will boost interactions with customers who approve of your company, which leads to more support.
The message is yours, but a marketing manager will know how best to present it.
14. To Build You A New Reputation
People notice when a company suddenly steps up its game. A change in the marketing direction can help build you a whole new reputation by:
- Bringing back customers who weren’t responsive to previous marketing attempts or didn’t have a good experience.
- Appealing to a new audience who wasn’t aware of you before.
- Giving you a more professional and credible appearance as a company.
An experienced marketing manager can help change your reputation, whether it needs a little improvement or a complete overhaul.
15. Determine The Best Strategy To Sell Your Products
What works well for one product can be disastrous for another. You can avoid costly errors by letting your marketing manager:
- Research the campaigns other companies have done for similar products and draw conclusions about what works.
- Plan a series of ads and promotions that are specific to your product
- Examine your existing audience to determine what made them want to buy the product and expand from there.
Your company doesn’t have time to waste on expensive campaigns that turn out to be ineffective. Your marketing manager will use their professional knowledge to plan the perfect strategy for each of your products.
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