The equity of a business brand is an essential aspect that plays a significant role in the success of a business. On most occasions, business stakeholders find it difficult to balance short-term revenue investments and the long-term building of brand equity. The invention of marketing analytics and big data has
Today, content creation has become a source of income for different kinds of creators. From influencers to niche bloggers, there are millions of people who regularly publish content online on different platforms and even their own websites. While content creation can definitely be both fun and profitable, it can also
Artificial intelligence has taken the world by storm lately. Having ever-learning characteristics, AI has come a long way and convinced professionals of its implications in diverse areas, and content is no exception. Content is king. It helps you connect with the right audience and enables you to get traction organically.
If you’re wondering what the most popular AI tool is today, then the answer will probably be ChatGPT. It has become the hype of the Internet, and everyone, from basic users to professionals, is looking to test its capabilities. There is no doubt that, in time, AI will be
There’s no question; artificial intelligence (AI) has changed the world forever. The average person and business leaders benefit from AI daily. People rely on this relatively new tech advancement for virtually everything, even if they don’t realize it. Your recommended purchases on Amazon, Spotify playlists, and even the
Content syndication continues to gain momentum with the rise of unique platforms and avenues for information consumption beyond just traditional blog posts. As a result, it now features highly in the toolkit of content marketers, especially when it comes to B2B marketing and lead generation. Still in its nascent stages,
It's no secret that blog posts and other types of content can quickly lose their appeal if they're not updated regularly. But what many bloggers and content creators don't realize is that many content strategies can extend your content's life - and
Creating killer content with IGTV video does not require you to be too fancy. Instead, you simply need to develop content on the profile that is low-profile, which results in a lower barrier for entry for others. The great thing about IGTV videos is that it enables creators to share
It takes courage to create good content. No doubt there is a lot of hard work and research involved, too. You must push hard to search for trendy topics and understand what your target audience wishes to read. Every day, thousands of content are published on the internet. It is
Creating a white paper template is a difficult task, but it can prove to be a fantastic way to represent you as an expert in your field. Writing a white paper is more of an art than a science. If you are writing a white paper for the very first
There is no doubt that you need to focus on video marketing to get the desired rate of return from your marketing campaigns. The rise of the demand for videos has even modified the way we publish blogs these days, as dull text blogs are not enough to spark engagement
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Speak to any existing copywriter, and they’ll tell you one thing. Copywriting is not as easy as it sounds. Over half of all readers lose interest in any webpage in 15 seconds. Those could’ve been paying customers — good money, dropped into the abyss. Gone for good. Needless to
Regardless of the marketing field you’re associated with, it is crucial to pay attention to annual trends that determine the direction of the industry. It is a brainer that marketing trends keep changing every year, and the only way to put yourself ahead of the competition is to stay
Marketing and branding gurus are always on the lookout for different ways to attract the attention of their target audience. However, with time the audience has become smarter. With so much television content and display ads available, people have become unexcited and unresponsive to it because of excessive promotion. You
Copywriters are the unsung heroes of eCommerce business marketing as they aim to write content that drives sales. This in-demand job is very rewarding and challenging at the same time. Copywriters are flexible, highly skilled, and willing to take their copywriting career to the next level. If you’re a
Various types of websites populate the internet nowadays, with multiple and assorted contents to offer. Thus, it is a great challenge to produce web content that will engage and sustain your viewers' interest to read, post, and share your content. Humans are visual creatures and spend 10% more viewing
