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Do you want to learn how to make your AI-generated content sound more human? If so, keep reading! We’ve gone through the process many times, and today, I’ll show you several actionable ways to improve and humanize your AI-powered content marketing strategy.
There’s no question; artificial intelligence (AI) has changed the world forever. The average person and business leaders benefit from AI daily.
People rely on this relatively new tech advancement for virtually everything, even if they don’t realize it. Your recommended purchases on Amazon, Spotify playlists, and even the emails in your inbox are powered, to some degree, by AI.
For business owners and marketers, AI has presented some exciting opportunities, especially as it pertains to content marketing. It’s now possible to use AI writing assistants to generate articles, social media posts, and much more.
This point brings me to the main focus of this article, AI-generated content. We will look at several powerful strategies you should keep in mind if you want your bot-assisted content to sound more human.
What is AI-generated content creation?
First, let’s define AI-generated content. Simply put, this term refers to any content that uses an AI writing assistant to produce written text.
The assistant can produce mostly well-written, compelling content using a 3-step process. Here’s how it works.
Step 1: Collect data - The assistant looks at user prompts, customer data, surveys, and other relevant information to determine the needs of your readers and gather context around the content you want it to create.
Step 2: Review data - The program analyzes the collected data. This step is vital for identifying industry trends and determining how the program should produce the blog post or text snippet.
Step 3: Create and suggest - Once the AI assistant gathers enough information, it can start creating content and give you actionable suggestions for improving existing posts.
This is possible due to the natural language generation (NGL) technology built into AI writing tools.
It’s worth mentioning that AI-generated content and software are far from perfect.
Sometimes, the text doesn’t sound natural. Other times, the AI program may misread cues and include the wrong keywords and context. There are some cases of AI going way over the word count and rambling instead of getting straight to the point.
In short, you need a team of human writers and editors to tweak and improve AI-generated content.
What are the benefits of using AI-generated content?
Let’s talk about a few specific benefits of using AI-generated content.
For starters, AI technology is highly flexible. Business owners and marketers can use AI software to write a wide range of content. Here are a few of the most popular case uses:
- Blog posts
- Article/email headlines
- Descriptions on product landing pages
- Email text
- Social media posts
Your human writing team can also save a ton of time with AI. A group of writers may take much longer to write up all of this content when compared to an AI program like GPT-4 or GPT-3. But as we mentioned, AI needs humans to oversee their work and improve on what they’ve done.
Another significant advantage of using AI writing software is that new writers and seasoned veterans can find value in this tool. People who don’t know much about writing can use AI to learn specific structures and styles, which can help them improve over time.
Experienced writers, on the other hand, can save time and energy by using AI to create a rough draft. This means they are spending less time writing and more time tweaking and creating valuable content for readers.
Why should you humanize your AI-generated content?
Next, let’s discuss the top 3 reasons you should humanize content created by AI.
Reason 1: AI can’t recognize nuances
One of the main reasons you need a human to oversee your AI content is that artificial intelligence is incapable of human reasoning or understanding emotional nuances. This technology can process data quicker than any human but fails to pick up on these cues, which could lead to less-than-satisfactory content.
For example, if you publish articles on raising chickens, you definitely need a human to oversee these posts. There’s a distinct chance that the AI might pick up on recipes involving chicken. As you can imagine, this could produce interesting and disturbing results in the AI text.
Reason 2: Improve your searchability
Search engine optimization (SEO) is vital to growing your brand. Believe it or not, Google receives over 105,000 searches every second. The search giant looks at relevant keywords, body text, and over 200 other factors when determining where to place a site in the search engine results pages (SERPs).
If your content isn’t optimized with SEO in mind, you could miss out on countless traffic and sales opportunities.
AI can choose keywords, and a lot of time, they are good! But you still need a human with a keyword research tool to determine the best words and phrases to sprinkle throughout your posts. You don’t want to spend a ton of time fixing up an AI-generated article only to find that it’s missing context-sensitive keywords and information.
It’s a good idea to use content marketing software alongside your AI content software to make the necessary changes when needed.
Reason 3: Personalize content and offers
Personalization is another big reason to humanize your AI content.
Your target audience all have unique goals, pain points, and needs. In fact, you probably have a list of detailed buyer personas that summarize the demographics and interests of your customers. This data helps marketers understand how they can add value to their customers’ lives.
You may be shocked to learn that 80% of online shoppers say they are more likely to engage with a business that offers personalized content. AI can take on some of this workload based on what it learns from data, but as we mentioned, it’s far from perfect.
AI may be able to look at this data and make inferences, but if you want to improve personalization and connect with customers, someone should guide it and make adjustments along the way.
6 steps to make your AI content more human
Now that you know how AI-generated content can help your brand grow and understand why you need a team of people to make it work, let’s go over 6 steps you should follow to make your content sound more human.
Find an AI-writing tool that meets your needs
The very first thing you should do is seek an AI writing tool that matches your needs. There are plenty of different products on the market, so you must think carefully about your goals and how you’ll use the program to engage with your audience.
Selecting the right tool can make it easier to humanize content produced by artificial intelligence.
Here are a few factors worth considering when choosing your software:
- Quality - Choose a reputable tool that uses AI software known to create content effectively. It’s best to skip experimental software as it may not work as well as a thoroughly tested and established tool.
- Flexibility - Every business is different, and one size does not fit all. It would be best if you chose an AI with plenty of flexibility and customization options. You don’t want to invest time and money in AI software only to discover that you can’t tweak it as you had hoped.
- Budget - Your budget will play a role in choosing the right tool for the job. In our experience, premium tools are always the best option. But don’t be afraid to get started with a lesser program.
- Accessibility - You want to ensure everyone can use your AI writing software. Some tools are user-friendly, while others are designed for experienced AI experts. Select a program that matches your team’s experience level.
Here are our picks for the top 3 tools. You can see all 21 options by clicking the image source below.
Give your tools the right context
If you want your new AI software to produce high-quality content, you have to feed it plenty of relevant data. My first piece of advice is to put all of your existing blog posts into the program. The AI will read through your content (written by humans) and assess what it should do.
I also suggest including keywords and phrases in the formula. You can use single words, short phrases, or even entire sentences, depending on who and what you want to target.
It’s also a good idea to give the AI your on-site analytics so it can better understand how users engage with your content. The tool can determine popular posts, engagement points, and much more.
When you combine all of this data, it creates a complete picture. AI will not get things perfect every time, but adding context ensures your AI-generated text is as close to complete and accurate as possible.
Use AI to create your first draft
I suggest using AI writing tools to create the first draft of your social media post, email, or article. You don’t want to rely on this software to make a finished product because that’s rarely the case.
I like to have a writer come in after we generate the initial blog post so they can remove unnecessary jargon, add context where necessary, and add internal and external links.
AI tends to ramble, so it may focus heavily on an area you only wanted to touch on briefly, so that’s something else worth remembering.
The main benefit of using AI for a first draft is it can help your team overcome writer’s block. Have you ever needed to write a 2,000-word post but had no idea where to start? This is a common issue that writers experience consistently. AI can help break the block and produce a rough draft that can be tweaked and improved by a human writer.
Work with your team to develop advanced tips and strategies
You can also humanize your AI content by connecting with your team and having brainstorming sessions where you all figure out what should be added to each post. Your writers and marketers know what customers expect from your product, service, and content, so they are well-equipped to make these decisions.
I recommend meeting up with your team and asking them to come up with ideas to develop AI posts and turn them into something a little more human.
One way to accomplish this task is to allow your team to include nuanced advice and tips that AI simply can’t recognize. Remember when we said AI doesn’t understand subtle ideas and human emotions? Your writers can add this element back into your post by including relatable stories and examples.
For instance, if you own an online pet store and want to use AI-powered software to write articles about cat products, you’ll need a writer to explain an example where one of the toys or tools available on your site will come in handy. AI may understand the phrase litter box, but it can’t tell readers why a protective hood on top is an advantage.
Add visual media
You’ve likely heard about the AI art craze. There are programs out there that can make wonderful-looking images and artwork. Unfortunately, this content is usually only good for abstract ideas and concepts.
To truly humanize your content, you should add your own images and videos.
Images are great for adding context to the text on the page, and it breaks up the text, which makes it more engaging.
Videos are also essential to your success. A whopping 89% of marketers say producing video content results in a positive return on investment. Plus, research shows that websites with videos are 53% more likely to appear on the first page of Google.
I recommend asking your media team to look through your AI-generated content so they can find opportunities to make your posts more stimulating and human.
Have an editor review the article one more time
Finally, if you want to ensure all of your AI-generated content is engaging and free of spelling/grammar issues, ask an editor to review the article one last time before it’s published.
When you consider that your software, writers, and graphic designers will all have a hand in shaping the post, it’s easy to see the benefit of having someone read the post with fresh eyes.
The editor can make any last-minute adjustments and correct any inconsistencies. By the time they are ready to hit publish, your blog post should be more human than it was when you extracted it from your AI software.
AI is not perfect, but it has proven invaluable for business leaders and marketers across all industries. Over the next several years, we will see rapid advancements in natural language processing (NLP) and natural language generation (NLG) that make these tools even more effective.
If you’re not using AI to create blog posts for your website, now is a great time to get started. You’ll still need to do some work to make it presentable. Still, overall, AI can save your business time, money, and energy, particularly as it pertains to your content marketing strategy.
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