11 BuzzSumo Alternatives Content Search Tools That Are Perfect in 2023

11 BuzzSumo Alternatives  Content Search Tools That Are Perfect in 2023

If you’re running out of ideas about how to brainstorm blog topics, where to find blog content etc., then here are the top 10 content search tools alternative to buzzsumo only for free access.

It takes courage to create good content. No doubt there is a lot of hard work and research involved too. You must push hard to search for trendy topics and understand what your target audience wishes to read. Every day thousands of content are published on the internet.

So it is very hard to manually search for the most influential content or blog. In this case, we would need a kind of software or platform that can help you meet your content needs. This is where BuzzSumo can come in handy.

It is an ingenious tool that helps you to discover new content and find trending topics. Another amazing thing about BuzzSumo is that it employs real-world data to get insights into popular content in any niche.

With the help of BuzzSumo, you can easily search for the right influencers to partner with. On top of this, you also can avail of features like content alerts, competitor analysis, advanced filtering and data export.

As we know, BuzzSumo is one of a kind, but it is not free. You can’t run beyond 15 days without paying. But do not worry; in this write-up's forthcoming sections, we have provided a list of content search tools that are a perfect alternative to BuzzSumo. And the added bonus is that these tools are free.

Without much ado, let’s get started with the BuzzSumo alternative list.

1. ShareIt by SocialPilot

What if we tell you that you can get great content free of cost? Would you believe it? Here’s a BuzzSumo alternative and influencer discovery tool – ShareIt by SocialPilot.

Whether you are a blogger or a part of a digital marketing team, ShareIt will assist you effortlessly in getting curated lists of great content. It’s a worthy alternative to Buzzsumo because it fulfills your content needs by keeping you updated with fresh content.

The only thing you need to do is type a keyword. ShareIt will then scrutinize a relevant list of keywords, sites and social handles. Select one and get a curated list of content pieces across all formats – blogs, videos, etc.

ShareIt helps you:
Brainstorming: It helps you brainstorm blog ideas and discover trending content to share from your social accounts.
Influencer Discovery: If you want to find relevant influencers and popular sites, just type in a keyword, and ShareIt provides you with all the information you need.

The popularity of content: Find if a piece of content is trending - view a list of influencers who’ve shared that content

2. Serpstat

A good alternative to BuzzSumo is Serpstat, which contains essential tools for search marketing tasks. Keyword Research helps you find similar keywords, keyword suggestions, and related questions based on a keyword. You can also look up the hottest topics in Keyword Trends – a unique tool that shows the most popular search queries by city, language, and date.

Content analysis is another worthwhile set of tools; it helps you create content faster by generating meta tags and articles, checking grammar and spelling, and highlighting important insights from competitor texts. The set of tools is based on Artificial Intelligence and Machine Learning.

Get a 7-day trial to try out Serpstat. 

3. SocialAnimal

Social Animal is a state-of-the-art content research product. Utilizing natural language processing and machine learning techniques, Social Animal peers into what makes good content tick. It doesn't stop there, though. Social Animal's core use cases are:


Content Research - See article keywords, compare top-performing articles, analyze article titles, and get article shares across networks

Content Insights - Optimal title length to use, optimal content length, optimal day to publish, and 6-month content performance history

Influencer Research- Find real influencers, Twitter users and authors, and see articles shared by influencers.

Be Inspired (InspireMe)- See secondary keywords used in articles for any given keyword, see real-world topics that connect to any keyword, uncover unforeseen connections/topics, and get almost unlimited ideas for a given keyword.

Daily Digest Email for your chosen keywords with - Top trending content, competitor mentions, and potential Influencers

4. Ahrefs Content Explorer

Ahrefs is like a content-processing machine on steroids. The number of pages it discovers can reach up to 5 million daily! This is currently the largest content index to rely on. While BuzzSumo limits users to the most shared and linked-to posts, Ahrefs also reveals the most visited pages. And it also detects much more backlinks with its speedy crawler that can handle 4.1 million pages a minute and dig into JavaScript besides HTML.

Here’s a breakdown of Ahrefs functionality.

Filters and Advanced Searches - Be specific in content research to find your goldmine fast. Filter posts by social shares, traffic, referring domains, timeframe, word count, authors, and many other criteria.

Content Drilldown - When it comes to the analysis of an individual post, Buzzsumo is limited to backlinks and referring domains. Ahrefs also shows organic keywords with all the essential SEO metrics and traffic estimation.

Link Opportunities - Find out which domains never linked to you but mentioned your business or its key points.

Competitor Research - Sooner or later, you’ll get stuck in the “creative” block. And surprisingly, it is your competition that will help you out. Ahrefs can unveil what content their audience gets hooked on.
Automatic Alerts - Whenever someone mentions your brand, competitors, or any keyword of your interest, you’ll be the first to know via email alerts.

5. ContentStudio 

ContentStudio is a powerful content discovery, curation, and social media management platform. Each discovered article contains a history of social engagement data to predict virality before it goes viral confidently. You can set up auto-updating custom topics with the keywords and domains of your choice to filter the noise and only see what you want to see.


It has the following modules:

Discovery: Find content through search or topic feeds with powerful filters.

Planner: See your content strategy from a single place using a calendar view or list view.

Composer: Compose SEO-optimized blog posts or engaging social media posts with relevant content suggestions.

Scheduler/Publisher: A Powerful way to share your post with hashtag suggestions, post recycling, post previews, and author mentions.

Automation: Automate content posting to your blog or social media channels with your rules.

Analytics: See detailed stats of any website, social page or your own published posts.

6. Alltop

alltop - an alternative to buzzsumo

Alltop is nothing but keeps all the top headlines from popular topics around the web. Here your search criteria will be changed because they have already categorized your interest in the domain. For e.g., if you want to search topic/blog related to “web design,” you can directly go to web-design.alltop.com and check the listed headline.

Alltop is a quality site; they verify each blog before listing, so there would be less chance for bad content ideas.  It is, again, free to use.

twitter - an alternative to buzzsumo

Twitter is one of the best tools available. I personally recommend you use Twitter to find/brainstorm topic ideas, trending articles etc. Anyone can find popular people, hashtags and photos for any topic you can imagine. Twitter also has an advanced Search feature that allows us to find the latest news and world events faster.

7. Blekko

“Blekko is a company that provides a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted web pages and excluding such sites as content farms”

blekko - an alternative to buzzsumo

Blekko is an awesome platform to search/brainstorm trending articles on any domain. E.g., if you want to search for a trending topic for “web design,” then you need to fill in web design in the search, and they fetch the best available result. It is, again, free to use.

9. Pinterest

pinterest - an alternative to buzzsumo

Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests. It shows images, infographics, typography, storytelling etc. You can search your keen topic in the search option, and they will show you all the best trending blogs/content for you. If you like any o content, we can repin it so it would be saved on your Pinterest board. You can check later on whenever you require.

10. Social Mention

social mention - an alternative to buzzsumo

Social Mention is a social media search engine that not only searches user-generated content blogs but also searches comments, bookmarks, events, news, videos, and much more... To search blog content, you must select the blog option and enter your keyword or search term. They will search best available article latest article on the internet for you.

If you come across any news, please let me know via comment.

11. Right Relevance

Right Relevance is one of the best alternatives to BuzzSumo when searching for relevant content. For example, if you are interested in the latest web design trends. When you search for the keywords “latest web design trends,” you will get a lot of articles on the subject. Here, the default option showcases results by time. However, it is even possible for you to sort them by relevance. 

You can effortlessly filter the results by location, time (today, this week or this month), topic score, or the kind of content (videos only). In addition, you can check out the list of related topics on the right.

Furthermore, it even allows you to search for influencers in your field. Here, you can get information like the articles they’ve shared and their top followers. This tool allows you to save articles to your account or share them directly on Twitter, Facebook, or LinkedIn.

Wrap Up

Marketers need to leverage the benefits of content search tools to optimize their online presence and increase their engagement level. 

We understand that BuzzSumo is a hot favorite amongst writers and marketers. But, it is quite costly. And so, with the help of these BuzzSumo alternatives mentioned in this write-up, you can create a strong content marketing strategy to get the best results for your business. 

Please comment and let us know if you use any content search tools listed here. Also, do not forget to share your valuable inputs about any other free content search tools that come to your mind.

Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.

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