It takes courage to create good content. No doubt there is a lot of hard work and research involved too. You need to push hard to search for trendy topics and understand what your target audience wishes to read. Every day thousands of content are published on the internet.
So it is very hard to search for the most influential content or blog manually. In this case, we would need a kind of software or platform that can help you meet your content needs. This is where BuzzSumo can come in handy.
It is an ingenious tool that helps you to discover new content and find trending topics. Another amazing thing about BuzzSumo is the fact that it employs real-world data to get you insights about popular content in any niche.
With the help of BuzzSumo, you can easily search for the right influencers to partner with. On top of this, you also can avail features like content alerts, competitor analysis, advanced filtering and data export.
As we know BuzzSumo is one of a kind but it is not free. You can’t run beyond 15 days without paying. But, do not worry as in the forthcoming sections of this write-up, we have provided a list of content search tools that are a perfect alternative to BuzzSumo. And the added bonus is, these tools are absolutely free.
Without much ado, let’s get started with the BuzzSumo alternative list.
1. ShareIt by SocialPilot
What if we tell you that you can get great content free of cost, would you believe it? Well, here’s a BuzzSumo alternative and influencer discovery tool – ShareIt.
Irrespective of whether you are a blogger or a part of a digital marketing team, ShareIt will assist you in effortlessly getting curated lists of great content. It’s a worthy alternative to Buzzsumo in the sense that it fulfills your content needs by keeping you updated with fresh content.
The only thing you need to do is type a keyword. ShareIt will then scrutinize a relevant list of keywords, sites and social handles. Select one and get a curated list of content pieces across all formats – blogs, videos, etc.
ShareIt helps you:
Brainstorming: It helps you brainstorm blog ideas and discover trending content to share from your social accounts.
Influencer Discovery: If you want to find relevant influencers and popular sites, just type in a keyword and ShareIt provides you with the all the information you need.
The popularity of content: Find if a piece of content is trending - view a list of influencers who’ve shared that content
Social Animal is a state-of-the-art content research product. Utilising natural language processing and machine learning techniques, Social Animal peers into what makes good content tick. It doesn't stop there, though. Social Animal's core use cases are:
Content Research - See article keywords, compare top performing articles, analyze article titles, and get article shares across networks
Content Insights - Optimal title length to use, optimal content length, optimal day to publish, and 6-month content performance history
Influencer Research- Find real influencers, twitter users and authors, see articles shared by influencer
Be Inspired (InspireMe)- See secondary keywords used in articles for any given keyword, see real-world topics that connect to any keyword, uncover unforeseen connections/topics, and get almost unlimited ideas for a given keyword
Daily Digest Email for your chosen keywords with - Top trending content, competitor mentions, and potential Influencers
3. Ahrefs Content Explorer
Here’s a breakdown of Ahrefs functionality.
Filters and Advanced Searches - Be specific in content research to find your goldmine fast. Filter posts by social shares, traffic, referring domains, timeframe, word count, authors, and many other criteria.
Content Drilldown - When it comes to the analysis of an individual post, Buzzsumo is limited to backlinks and referring domains. Ahrefs also shows organic keywords with all the essential SEO metrics and traffic estimation.
Link Opportunities - Find out which domains never linked to you, but mentioned your business or its key points.
Competitor Research - Sooner or later you’ll get stuck in the “creative” block. And surprisingly it is your competition that will help you out. Ahrefs can unveil what content their audience gets hooked on.
Automatic Alerts - Whenever someone mentions your brand, competitors, or any keyword of your interest, you’ll be the first to know via email alerts.
ContentStudio is a powerful content discovery, curation, and social media management platform. Each discovered article contains a history of social engagement data to confidently predict virality before it goes viral. You can setup auto-updating custom topics with the keywords and domains of your choice to filter the noise and only see what you want to see.
It has the following modules:
Discovery: Find content through search or topic feeds with powerful filters.
Planner: See your content strategy from a single place using calendar view or list view.
Composer: Compose SEO-optimized blog posts or engaging social media posts with relevant content suggestions.
Scheduler/Publisher: A Powerful way to share your post with hashtag suggestions, post recycling, post previews, and author mentions.
Automation: Automate content posting to your blog or social media channels with your own rules.
Analytics: See detailed stats of any website, social page or your own published posts.
Alltop is nothing but it keeps all the top headlines from popular topics around the web. Here your search criteria will be changed because they have already categorised your interest of domain. For e.g. if you want to search topic/blog related to “web design” then you can directly go to web-design.alltop.com and check listed headline.
Alltop is quality sites and they verify each blog before listing so there would be less chance for bad content ideas. It is again free to use.
6. Twitter Search
Twitter is one of the best tools available. I personally recommend you to use Twitter to find/brainstorm topic ideas, trending articles etc. Anyone can find popular people, hashtags and photos for any topic you can imagine. Twitter also has
“Blekko is a company that provides a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted web pages and excluding such sites as content farms”
Blekko is the awesome platform to search/brainstorm trending article on any domain. E.g. if you want to search trending topic for “web design” then you can just need to fill web design in search and they fetch the
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests. It shows images, infographics, typography, storytelling etc. You can search your keen topic in search option and they will show you all best trending blogs/content for you. If you like any o content than we can repin it so it would be saved in your Pinterest board. You can check later on whenever you require.
9. Social Mention
Social Mention is a social media search engine that not only searches user-generated content blogs, but also it search comments, bookmarks, events, news, videos, and much more... To search blog content, you need to select blog option and then enter your keyword or search term. They will search best available article, latest article from the internet for you.
If you come across any new, please let me know via comment.
Right Relevance is one of the best alternatives to BuzzSumo when it comes to searching for relevant content. For example, if you are interested in the latest web design trends. When you search for these keywords “latest web design trends”, you will get a lot of articles on the subject. Here, the default option showcases results by time. However, it is even possible for you to sort them by relevance.
You can effortlessly filter the results by location, time (today, this week or this month), the topic score, or the kind of content (videos only). In addition to this, you can check out the list of related topics on the right.
Furthermore, it even allows you to search for influencers in your field. Here, you can get information like the articles they’ve shared and their top followers. This tool allows you to save articles to your account or share them directly to Twitter, Facebook, or LinkedIn.
Marketers need to leverage the benefits of content search tools to optimize their online presence and increase their engagement level.
We understand that BuzzSumo is a hot-favorite amongst writers and marketers. But, it is quite costly. And so with the help of these BuzzSumo alternatives mentioned in this write-up, you can create a strong content marketing strategy to get the best results for your business.
Please comment and let us know if you use any of the content search tools listed here? Also, do not forget to share your valuable inputs about any other free content search tools that come to your mind.
Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.