In the US, just 49% of small businesses make it through their first four years. The more research you put into your business plan, funding requirements and projected running costs, the more likely it will be that your new venture will beat the odds and hit the five-year mark. Recommended:
When starting a business, there are a lot of different factors to consider. One of the most important foundations for your business will be the type of company you decide to operate. Which works best for your situation: a corporation, a sole proprietorship, a partnership? An LLC is what many
For your business to make a profit, you need to attract people and convert them into customers. This will require some effective marketing, which you're most likely going to have to pay for. However, some businesses make the mistake of wasting too much money on marketing. If you
Digital marketing is a merry-go-round. It always feels like everything has gone crazy in the last few years, but really it is just one ‘next big thing’ after another. The same old stuff, repackaged. You only need to spend 2 to 3 years in the industry before you’ll start
Long gone are the days when you were able to simply stuff keywords into a website's content and call it “performing SEO.” Nowadays, ranking high on search engines is so challenging that a lot of people are making a very nice living out of doing just that. To
The e-learning industry is continuously progressing at an unprecedented rate. By experiencing a 5% increase in the net value every year, the LMS market will hit the $240 billion mark by 2023. Notably, 77% of U.S. corporations prefer online learning in one or the other form, strengthening corporate e-learning
Even if you think it is really easy to get one PPC agency, they all work the same way; you are completely wrong. Every PPC agency is different, and they have a different approach to the market. While you are likely to be spoilt with choices, like its 2018 and
Making the decision to take charge of your career and go into business for yourself is an exciting life milestone. But make no mistake, you may be in for a bumpy ride as you make the transition from diligent employee to lucrative small business owner. When you're just
Since its inception, the very concept of marketing has been rooted and built upon just one thing: content. Before mass media, marketing content was the backbone of sales. This includes everything from fliers and brochures to the well-rehearsed speeches of traveling salespeople trying to hawk expensive vacuum cleaners to middle-class
While in business school, we had a spreadsheet outlining all the tools we were using to manage our campaigns. The list is endless, with several dedicated tools for tasks like time tracking, file management, reporting, project management, and others. The tools were good in their way but didn't
B2B customers are famously hard sells. Since they are business people, marketing to B2B customers can’t be done through traditional sales gimmicks often used for consumer marketing. Instead, when B2B customers are in need of a business service, they engage with online content that provides solutions to their problems
When it comes to search engine marketing, PPC(Pay-per-click) is ruling the landscape. PPC is the most effective form of online marketing that gives you the highest ROI. This is an awesome way to promote a brand, where the brands pay an amount to Google whenever their ad is clicked.
Modern marketers are well aware of the reality that the days when the best product at the best price won the customer are long gone. Today, marketing is as much about providing the right service or product as it is about creating a connection with customers. An overview of the
The General Data Protection Regulation has just come into effect on 25th May 2018 is a new regulation that effects each and every company or firm that collects and uses data of European citizens. It enables the businesses, from banking to marketing or advertising to change their way of handling
When a call is made by a lead, it means that they have probably done their research and are interested in buying from the business. But, just because they are interested in buying from a business doesn’t mean that the deal will close. The outcome will be determined by
Your business isn’t going to excel and grow unless you’re willing to put forth an extra effort and focus on what truly matters. Be glad to know there are several practical ways for how you can quickly improve your business and go from good to great. It’s
