Did you know that around 2.62 billion unique people use social media platforms around the world? Not only are there over two billion users, but studies are also showing that these social networks are often a component of internet addiction due to users unable to resist the urge from
Web scraping, also known as data mining, is something where you collect large amounts of data from the web and then put that data into databases for analysis and further use. It’s readily available data if you know how to get it. What a lot of marketers aren’t
The website plays a significant role in business especially to enhance the online presence and support all the digital marketing processes. Merely creating an eye-catching website is not enough to achieve the business goal. Your website should reach the top position in the search engine results page (SERP’s) only
Marketing is an ever-changing landscape. In order to shepherd the masses to a specific brand, company, or product, marketing departments need to stay on top of industry and market statistics and forecasts, of course, but they also need to know what is moving the needle outside of their niche. What
According to a survey conducted by statista, e-commerce sales in India for the year 2017 was around $20 billion and it is expected that by 2022 this figure will cross $52 billion. According to another research, the global retail e-commerce sales in 2017 was $2.3 trillion and it is
When you ask an average entrepreneur about their biggest challenge, most will state that it’s getting new business and generating more sales. You do everything you think works, offer upsells and cross-sells, re-think your buyer personas and nothing works. What gives? The truth is that when selling to customers,
The visual medium has always drawn people’s attention since prehistoric times as it provides optical stimulation that triggers different emotions in the brain. Hence, videos have become one of the most impressionable modes of communication in recent years. From paintings to television and then to internet video platforms; the
When you think of the brands killing it on social media, the first thing that comes to mind is probably Business-2-Business (B2B) companies. Though it is frequently seen how B2B marketing plays a role in establishing a social media presence as it is important for B2B marketers. No matter your
One report claims that 8.4 percent of all tracked websites use Google Analytics. This may seem relatively small until you realize there are nearly 350 million websites – meaning that more than 29 million websites use this web analytics service. In most cases, users typically rely on Google Analytics to
Okay, so you’ve spent days, weeks, months working on the perfect name for your business and now it’s perfect. But what if it’s not? If you’re like most of us you probably feel like your opinion is the only one that matters, but that’s not
Running a business and maintaining a high level of success for a long period of time is a difficult task. It takes a lot of hard work and dedication to be at the stage where you can be in a comfortable position to watch your business grow in the right
In the ever-evolving world of digital marketing, having the right tools can make all the difference. SEMrush has emerged as one of the most powerful platforms for marketers, offering a suite of features designed to enhance search engine optimization (SEO), pay-per-click (PPC) campaigns, content marketing, and competitive analysis. Whether you&
Growing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because
Upgrading any kind of software, no matter what it is, can be a huge commitment. The new program can cost a lot of money, and you have to invest a lot of time making sure your team knows how to use it. Even though purchasing new software can be a
First, promotions have never been as easy-to-make as they are today. You can create an attention-grabbing marketing campaign in just a few hours. And the best thing is that you won’t need special skills. No coding is required, and no design experience is needed! Today, you get everything pre-designed
Social media has its limitations as far as customer and prospect engagement is concerned. A simple bit of research (add a link to post The Social Media Myth) on your part will show that the percentage of people making comments on business page posts on Facebook or LinkedIn is quite
