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SEMRush Review: Everything You Need to Know (2025)

SEMRush Review: Everything You Need to Know (2025)

Our SEMrush review covers everything from features to pricing. Learn how this SEO tool can boost your SEO strategy in 2025.

In the ever-evolving world of digital marketing, having the right tools can make all the difference. SEMrush has emerged as one of the most powerful platforms for marketers, offering a suite of features designed to enhance search engine optimization (SEO), pay-per-click (PPC) campaigns, content marketing, and competitive analysis.

Whether you're a seasoned digital marketing professional or a small business owner venturing into the online space, SEMRush can help a lot to gain insights and many more.

A detailed SEMRush review starts with features, pros, cons and pricing.

Let's dive deep into SEMrush

1. What is SEMrush? 

SEMRush Features review

SEMrush is one of the most well-known SEO software with unique features for website audits, social media tracking, SERP rank monitoring, etc. 

It’s considered the primary SEM tool because of its competitive analysis feature. It provides essential data about your competition. It gives information about organic & paid search, display advertising, and link building. 

SEMrush can also help you realize why your website has poor performance, let you stay away from low-performance campaigns, and focus on establishing new sources. 

You can use this SEM tool to address various tasks, such as: 

  • Website Audit 
  • Keyword Research 
  • PPC Research 
  • Backlink Analysis 
  • Position Tracking 
  • Social Media Monitoring 
  • Content Planning 

Moreover, the SEMrush tool is the most efficient SEO competition intelligence solution. While many other SEO tools perform the same tasks, SEMrush leads the pack. 

Create a Project

Once you've signed up, the first step is to create a project. A project in Semrush is a workspace for your website where you can track progress, keep an eye on SEO metrics, and fine-tune online strategies. Follow these steps:

  • Head over to the Dashboard and click on the Projects tab.
  • Click Create Project.
  • Fill in the fields with your domain and your project name.
  • Now, set up the desired tools: Position Tracking, Site Audit, and Backlink Audit. 

Integrate Google Analytics and Google Search Console

The whole use of Semrush can only be provided by linking together Google Analytics and Google Search Console accounts, thus giving insight into traffic, user behavior, and keyword performance. 

Here are the steps to connect them:

  • Open your project dashboard.
  • Under the relevant tool(s) you wish to connect, such as Organic Research, look for the option “Connect Google Account.”
  • Follow the prompts to link your accounts securely.

2. Overview of SEMrush Features 

Prioritization is essential for beginners to get the most out of Semrush. Begin with tasks that have the highest impact and return: 

  • Audit your site to discover problems with technical SEO.
  • Concentrate on high-impact keywords using the Keyword Magic Tool.
  • Building a list of outreach opportunities for backlinks.

Alongside this SEMrush review, you will learn all the details about the helpful features of SEMrush, and it will guide you on how to carry out particular tasks using these features. 

It widely distinguishes its benefits into three main categories: 

Analytic Reports - This category provides insights into your competitors’ strategies, whether in organic search, paid search, or link building. 

Tools - It helps you conduct a comprehensive competitor analysis on domains and keywords. 

Projects - Your universal campaign will significantly help obtain complete insights into your competitor, be it rankings, keywords, on-page and off-page health, etc. 

SEMrush has the ideal features to outline your advertising strategies and monitor your competitors. Let’s take a look at some of the core features of SEMrush. 

Recent Updates and New Features

SEMRush has made headway on innovation and adaptation in the ever-changing digital marketing landscape by regularly upgrading its system with new functionalities to screen marketers and businesses. So here are a few examples of the newest upgrades:

AI-Powered Tools

SEMRush integrates AI-driven solutions into its entire suite of tools right away. This includes:

  • AI Content Writing Assistant: This primarily focuses on creating optimized, engaging content through natural language processing in less time.
  • AI Social Assistant: Offering automated insights for social media strategies, such as how to post, when, and what the engagement was for particular posts.
  • Chat-GPT-Powered Insights: Allowing users to generate AI-developed reports and recommendations that would typically be complex regarding SEO, PPC, and content strategies, crafting simplicity amidst complexity. 

3. Keyword Research 

SEMrush keyword research magic tool

Source: semrush.com 

The Keyword Magic Tool is a really effective keyword research tool. Start with a broad one-word seed keyword, generating a long list of related terms. The information you receive includes search volume, keyword difficulty, and labels indicating the keyword intent. These criteria help you prioritize keywords given user intent and competition.

How to use the Keyword Magic Tool:

  1. Go to the Keyword Research section.
  2. Select Keyword Magic Tool.
  3. Add the seed keyword for suggestions and further analysis.
  4. Filter the results by keyword intent (transactional, informational, etc.). 

Unlike most other keyword research tools, the keyword research feature of SEMrush is very comprehensive. You couldn’t only perform basic keyword research because you can also find out which keywords your competitors are using to rank high. There is also a “Related Keywords” feature that you can utilize to find new keywords based on your niche that you haven’t discovered yet.  

Here are some of the points you need to know from the keyword research feature: 

  • Acquire a complete list of appropriate, tested, and tried keywords 
  • Break the bonds of languages and regions, and take a look at the region-specific keywords 
  • Pair keywords and phrases. Find other related keywords. 
  • There are times when primary keywords won’t do the trick. You can incorporate long-tail keywords, which eat up almost 70 percent of the total search traffic 

4. Competition Analysis 

SEMrush lets you find your competitors quickly and thoroughly analyze their strengths and weaknesses in SEO, and use this data to compete with them strategically. 

If you’re wondering why you should observe your competitors furtively, here are the main reasons: 

  • It gives you an idea of what your target audiences are looking for. 
  • It gives you a better idea about the trending topics in your niche. 
  • It gives you a great idea of what keywords to apply to boost your traffic and sales. 

5. Full Website Audit 

SEMrush On Page seo checker feature

Source: semrush.com 

SEMrush can help you conduct a complete SEO audit of your website and lets you find out which part you need to improve and fix all SEO-related issues. 

Here are a few essential benefits this Site Audit feature has: 

  • Monitor SEO optimization progress 
  • Prioritize SEO issues and pick out what to fix first 
  • Inspect your website’s overall health with the SEO analysis tool 

Link building is much easier when you utilize the SEMrush tool. This tool allows you to spy on all your competitors’ backlinks and see where and when they obtain each link.  

Instead of guessing your competitors' strengths, you can access their backlink info and use it to beat them in the organic listings. This backlink data won’t only save you plenty of time and effort, but it will also ensure you are successful. 

7. Organic Research 

Using the SEMrush Organic Research feature, you can quickly produce an in-depth organic research report according to a domain or keyword phrase. This organic research includes all the necessary parameters to establish a strategic search engine marketing plan. 

SEMrush organic research feature

Searching for the perfect keyword is critical when reaching out to your target audience through organic search engines. This vital feature lets you determine the keywords you need to use to enhance and increase your search engine ranking. Aside from that, you will be able to know your competitors’ content strategies that they might be using to bring more organic traffic to their sites. 

8. PPC Advertising Insight 

PPC advertising can be complicated, demanding, and disappointing, mainly when you’re not aiming for the exact keywords. The worst thing could happen when you already wasted a lot of money on your PPC campaigns. 

It’s a good thing that SEMrush allows you to look into your competitors' campaigns concerning paid keywords and utilize this information to your advantage. 

9. Sellerly 

SEMrush recently launched a new tool for Amazon sellers. It’s a free feature that helps boost conversions for Amazon product pages by conducting split testing on the primary factors that affect sales. 

Split testing is a technique used for data-driven optimization, and Sellerly helps sellers to implement it in their Amazon listings. If you're serious about running your business, you should not rely on your intuition alone. You also need to back your decisions with data. This particular tool enables you to run endless split tests and slowly improve to create the most successful listing. 

Here are some essential main features of Sellerly: 

  • This tool is free! 
  • Reject any changes in just a single click, and leave what’s useful only 
  • Monitor each experiment live 
  • Test various descriptions, titles, and prices to find the perfect combination. 
  • Manage your product listings personally by incorporating your Amazon Seller Account. 

10. SEMrush Plans and Pricing Details 

SEMrush pricing plans

Source: semrush.com 

After knowing a few primary features of SEMrush, it’s now time to discuss the different plans and pricing models of this incredible SEO tool. SEMrush is very budget-friendly and provides a FREE TRIAL option for new users before purchasing any plans. 

Register and Browse Free Trial Options

Before digging in, take advantage of Semrush’s free trial options to explore the ins and outs of the features without paying a single dime. Simply log on to the Semrush website and sign up for the free trial that unlocks tools such as the Keyword Magic Tool, Keyword Overview Tool, and the Social Media Toolkit. 

Here is the pricing model of SEMrush: 

PRO - starts at $139.95/month 

It is perfect for freelancers, in-house marketers, and startups on a limited budget. You can efficiently run your SEO, SMM, PPC, and other content projects since the PRO plan has 28 advanced tools to know your competitor’s rankings, traffic, sources, social media results, etc. You can add additional users by paying an extra $45/month per user.

  • 10,000 results/report 
  • 5 projects 
  • 3,000 reports/day 
  • 500 tracked keywords 
  • 100,000 pages to crawl 
  • 5 scheduled PDF reports 
  • $1407.96 for Annual Subscription 
  • 20+ Integrations

GURU - starts at $249.95/month 

GURU is best for SMBs or other growing marketing companies. This plan includes all the PRO features with additional Historical Data, Branded reports, and extended limits. 

  • 30,000 results per report 
  • 15 projects 
  • 5000 reports/day 
  • 1500 tracked keyword 
  • 300,000 pages to crawl 
  • 20 scheduled PDF reports 
  • Historical Data and Branded PDF reports 
  • $2499.96 for Annual Subscription 

BUSINESS - starts at $499.95/month 

It applies to businesses, agencies, and e-commerce projects with a large-scale web presence. By getting the Business plan, you acquire all the features in Guru with additional sharing options, extended limits, API access, and White label reports. 

  • 50,000 results per report 
  • 40 Projects 
  • 10,000 reports/day 
  • 5000 tracked keywords 
  • 1,000,000 Pages to crawl/month 
  • 50 Scheduled PDF reports 
  • Historical data, Branded PDF reports, PLAs, White label PDF reports, API Access 
  • $4999.92 for Annual Subscription 

Enterprise Plan -

  • Custom Pricing: Tailored to the needs of enterprise clients.
  • Features: Includes unlimited projects, additional user seats, and bespoke reporting solutions.

Add-ons:

  • Local SEO Toolkit: Starts at $50/month.
  • Additional User Seats: $45,$80 & $100, respectively, to monthly plans per seat.
  • Trends Add-on: $289/month for industry trend analysis.
  • Social Add-on: $29.99/month
  • Social content AI: $29.99/month
  • Agency Growth Kit: Starting from $69/month to $249/month for advanced.  

11. Who is SEMrush Suitable For? 

This SEMrush tool is ideal for: 

  • Business owners who manage their SEO 
  • SEO consultants and agencies 
  • In-house marketers for small to medium-sized businesses 
  • Enterprise companies 

The SEMrush tool presents data on different aspects that contain a considerable amount of information. Many will benefit from this, but some may suffer from information overload. It’s an excellent way to find new opportunities and partnerships within enterprises, which may help you save on some cash you’re supposed to spend on keywords. 

For example, look for relevant companies and contact them to know whether they’re interested in placing ads on your website. You will succeed when you discover that they’re spending a lot of money on keyword advertisements. Since these agencies are spending a lot on Google ads, you should place yourself where you can work out better rates. 

User Experience and Interface

By my experience with several SEO tools, I am in an apt position to state that Semrush is outstanding in its ease of use. Whether you are new to marketing or a professional who has been around the block, it caters to you, providing an experience that flows easily.

Tidy and Uncomplicated Interface

My first impressions of the Semrush interface were favorable, especially its clean and organized dashboard. The main navigation is straightforward, with clear categories—SEO, PPC, backlinks, or keyword analysis. This makes it easier to navigate through without feeling lost in a maze of icons.

You can customize your dashboard for your use, which I find very pleasant. If you often use specific reports or features, having them in the highlighted area will save you time. Moreover, it’s responsive, which is perfect for those who are always on the move.

Data Visualization

What impressed me the most about Semrush was how they made the presentation of data easy. Instead of merely facing you with numbers, they use interactive graphs, charts and color-coded metrics. For someone who's used other SEO platforms, Semrush is intuitive. 

When I first started with Semrush, I had to get used to all the available tools. Site Audit, Keyword Magic Tool, and so much more to learn. Thank goodness the onboarding guides and step-by-step tutorials helped me get back to speed quickly. They walked me through everything, enabling me to understand what each feature did and how to make the most of it.

Another one that took a little time to get used to was the metric system. Semrush utilizes several metrics, such as "Keyword Difficulty" and "Authority Score," to express SEO performance, which can initially be confusing. Fortunately, the platform has tooltips and explanatory articles, which allowed me to understand better what each metric meant, making it much easier to interpret my results. 

What I appreciate about Semrush is how often they update their platform to improve it. They listen to user feedback and continuously enhance the interface using real-world use.12. Top Competitors of SEMrush. 

Analyzing this tool and creating an in-depth review like this wouldn’t happen without having to compare SEMrush with its top competitors. That said, here are two handpicked competitors that also provide services similar to SEMrush in terms of their setups and at which level they execute. 

Ahrefs 

Many experts might agree that no other tools on the market challenge SEMrush like Ahrefs does. This tool also has a vast index of backlinks, an excellent keyword tracker, intelligent UX design, SEO tools that enable you to process almost the same research and analysis, and so much more. 

It’s challenging to find out which tool reigns, but ultimately, it’s still up to you which of these two SaaS services you would use instead. 

Moz Pro 

Another strong competitor of SEMrush is the Moz Pro. Some people may think that it is less powerful than SEMrush and Ahrefs. However, it’s still an efficient tool for SEO because it shares similar features and has advantages and disadvantages compared to its opponents. 

Conclusion 

Spying on competitors and knowing their workarounds has become the norm nowadays. Without knowing what and how your competitors are doing, deciding on a marketing strategy that will drive more traffic and allow conversion would be difficult. 

Only paid ads don’t serve the purpose in terms of website rankings. Even if paid ads are a much faster way to rank high, organic search results still guarantee your stability in the market. Online tools such as SEMrush help identify even the tiniest data about your competitors, eventually enhancing your search ranking substantially. 

This SEO tool has made significant progress since its launch a couple of years ago. SEMrush is a leader in its field, with few efficient competitors. It is constantly striving hard and pushing the boundaries of what we expect of the best SEO SaaS providers in digital marketing. 

Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.

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