Let’s put a point for debate out in the universe: Old Customers > New Customers And while the readers might ponder upon their polar opinions about the above-written statement, let’s list down some statistics. Acquiring one new customer can be a 5x bigger investment than retaining a customer.
You likely already crave for those 5-star reviews to land on your online ecommerce store’s product pages. After all, any product will surely sell better with some great reviews behind it, right? While that is certainly true, having your site padded out with reviews also comes with other benefits,
If you talk about the real social media players, then you will not be able to ignore the photo and video sharing website, Instagram. Instagram has emerged as one of the most attractive social media websites in a very short span of time. Many small businesses have started using Instagram
Recruiters use the platform to find the best candidates, sales professionals to generate leads and entrepreneurs to build a professional network. Here are a few fantastic facts about LinkedIn: More than 65 million professionals are on LinkedIn. In every second that counts, there is one person who logs in on
In this digital and interconnected world, it has become important for businesses to build an online presence. Even if your company is not conducting online business, customers in both B2B and B2C expect you to have an online presence. It’s not always compulsory that customers search your brand to
The attention span of online users is forever reducing. They are increasingly turning to social media to find solutions to their everyday problems, whether it's determining the best diet to follow or deciding which gifts to buy for their partners. Social Media presents an incredible opportunity for E-commerce
For the past few years now, the advertising and marketing industry has come across some rapid changes. One of the main reasons for this is the introduction and rise of the internet. Consumers have had their attention diverted away from traditional forms of advertising such as posters, newspapers and magazine
The role of social media has recently become vitally important in our everyday life. The impact of it in different spheres of life is evident and in some cases, we can consider it as an indispensable part of a number of spheres we encounter in each step. A great number
Executing digital marketing campaigns with global outreach is imperative for any organization that is looking to expand its international territories. At the first look, this might seem like a straightforward task. There is no dearth of translation tools in the market and all you have to do is take your
Did you know that almost 50% of millennials work as freelancers? Or that 50% of all US businesses are operated from home? Home-based businesses may not have been taken seriously in the past. But today, people dig the idea of working independently from the comfort of their own homes. In
Many small business owners looking to improve their online presence in Google search results find it daunting for many reasons. One of the biggest challenges facing small business owners is finding the time to work on their search presence. If you are like most small business owners, you wear many
The world is going digital at a very fast pace, and people have changed the way they conduct business. More consumers are turning to the internet looking for a product or service they need every day. According to a study, 97% of consumers research online before purchasing a product. As
Digital marketing is one of the most important parts of marketing today. Digital Marketing has a wide area and if you are running a product based company, you will need a digital product marketing strategy to grow your audience. Most of the companies have already invested a lot into Digital
Why do you create a website for your business? There could be various reasons for having a dedicated website for your business but none more important than having a digital presence. In today’s hyper-connected world, if your brand don’t have a digital footprint, your brand does not exist.
Search engines look out for websites that provide high-quality content and are linked to websites that have high authority. Providing high-quality content consistently establishes your website as an authority in your industry, enabling it to link with other reputable websites. So it is a win-win for both your customers and
Testing the app before its official launch is a necessity. Everybody involved in the development process wants the customers satisfied with the final product as much as possible. Ultimately, it will require the testing process, including an in-house one, and then in real-world settings with actual users. Besides the obvious
