Employee handbooks are a compilation of policies, work ethics, code of conduct, promotion policies and everything that an employee might need to know about their organization. They also explain a company's mission, values, and its purpose. Handbooks make it easier for employers to share their company’s policies
In the middle of a financial crisis and unprecedented pandemic like COVID-19, how do you survive with your business operations significantly affected? Can you make it until things return to a new normal? Considering that the repercussions of the current crisis are likely to last for months, many businesses have
There are many trends in SEO that come and go, but some of them stay and become best practices. In this article, we will explore five SEO trends that haven’t changed since the beginning of time. Table of Contents Keyword Stuffing Backlinks Time sensitive content Evergreen content Structured content
Contrary to what many people might think, content marketing is more than just blogging. When people think about blogging and content marketing, some may feel they are the same because they both involve creating content for a website. While it’s true that they overlap in that sense, blogging is
Online shopping has been a convenient commerce alternative for a little over the past two decades. Retailers can leverage this for better customer retention. For example, Kohl’s department stores installed kiosks that enable web-based ordering. For items that are not readily available in-store, they use the iPad in kiosk
When you run an online shop, you do not want users to abandon their carts just before purchase. But that appears to be a common phenomenon. Did you know that the average abandonment rate is 69.57%? The reasons for the high number can vary. According to research by Baymard
There’s a thing that’s true both in marketing and in life: If you want your message to go through, it needs to resonate with your audience. That’s what communication is all about! All messages should be tailored to the people that are meant to listen. And while
COVID-19 has caused an upheaval in all our lives, including our businesses. The COVID-19 marketing statistics also display a downgrade graph. Even the marketing firms are forced to lay off their employees as social distancing and other preventive measures being practiced worldwide have led to the failure of these marketing
Don't you want your e-commerce site to be highly ranked on giant engines? And, make your brand noticeable on the SERP? You might be screaming in your head with an answer 'Of course, Yes.' Well, as we know to make our product or service easily available
Applying to a marketing position is different than applying to other jobs. For one, because the hiring managers are marketing savvy, they’ll notice and reward candidates who use solid design principles, create an easy-to-read resume, and know how to sell themselves. Lucky for you, marketing is what you do
When you write content, you want it to be read by your audience so that you can make the most out of it. After all, the main goal of content marketing is to attract your target audience and customers. While creating great content is essential to get your website in
Every day, it seems there's a new security lapse or safety concern for business owners. With cybersecurity breaches, confidential data exposure, building security, and even health concerns due to COVID-19, there is a lot at stake, especially for new businesses. Safety is a critical aspect of business. The
You must have seen a picture of Jeff Bezos in his early Amazon days, sitting in a single-room office with Amazon spray-painted on cardboard. He is now the world's first trillionaire. Thanks to his super-efficient e-commerce company, Amazon, which has now become a household name for everyone across
In the last 5 years, the cost of customer acquisition has more than doubled, according to research done by Hubspot. With acquisition costs skyrocketing, a common mistake made by marketers is to overlook customer retention, which is a key aspect in assessing the lifetime value of a customer. Customer retention
If 2020 has proven anything, it's that the digital world is here to stay. As more businesses move to an online-based set-up, the demand for digital marketing assistance will increase. If you've been considering starting a digital marketing agency, the time is now. Here are some
The internet is a prime place where people converge and interact. According to Statistica, internet users are in the billions as of the current year and are expected to grow in the years to come. The internet is attractive in so many ways because of its features. It offers instant
