The COVID-19 pandemic hit the world at the start of 2020 and since then, our lives haven’t been the same. In one way or another, all of us have been affected-either directly or indirectly by the pandemic. However, the economy especially of the small and medium-sized businesses has suffered
The digital marketing industry was gradually revolutionizing earlier this year. However, with the outbreak of COVID-19, it gets on a fast-paced transformation in ways nobody ever predicted. New marketing channels and avenues begin to discover along with improved marketing techniques. Technology like Artificial Intelligence, Machine Learning, and Big Data play
Paid Search Is Awesome. You Aren’t Killing it? There is no other advertising method as “exact” as paid search. What do I mean by “exact”? To better explain this, let’s take a look at Instagram/Facebook ads. Yes, you can target specific demographics, behaviors, interests and retarget visitors
In the world, there are billions of people who own a smartphone and use it every day. The numbers keep increasing, which generates a big market for app creators. If you have decided to pursue the idea of creating an app and getting it out there, you are leaping full
You don't often see the terms web design and sales being used together. What could they possibly have in common? We'd say everything. Believe it or not, web designing entails more than choosing the right background for your website, making it 'look good', or
More and more businesses are using several digital tools to increase their employee productivity and efficiency. In addition, experts are talking about how the key to success is automation - the more time you save, the more work you can get done. There are all kinds of popular digital tools
SaaS companies have taken the world by storm in the last few years. SaaS stands for Software as a service. They have provided a service that has grown to be required by the general public. Back in the day, people saw technology and digital services and marketing as bad and
Undoubtedly, social media marketing is essential for most businesses in this day and age in order to achieve their business goals. However, social media platforms have drastically evolved from a simple network that involves just uploading your posts and adding a few hacks hoping to get some form of engagement.
Amazon FBA, or Fulfilment by Amazon, is a service where anyone can sell their products without having to worry about storage, packaging, and other details needed when doing business. For a small fee, Amazon will take care of all the logistics for you. Typically, people get their products made by
Before we deep dive into the winning social media strategy of Tesla, an electric car company with the highest-selling electric vehicle in the world by a wide margin, let's understand the man behind it a little. Through his tweets, the Billionaire CEO and founder of SpaceX, Tesla, Neuralink,
Retaining an existing customer is no lesser critical than developing new clients. Experts suggest that retaining customers is as good a thing as acquiring new customers. A business that manages to keep the customer churning to the lowest extent enjoys a prominent edge over businesses that fail to do that.
The COVID-19 pandemic brought the entire world to a standstill for several months. Businesses started operating on their business continuity plans, employees resorted to working from home, markets were closed, and more. Small business owners had it worse during the pandemic as they struggled to keep their businesses running, let
Social media marketing is definitely something that virtually every company knows about now. Though not every business uses it, most of them do to some extent. That’s because billions of people worldwide use social media, so it’s an easy way to maintain and cultivate customer relationships. It helps
Live video can be daunting. There are several important aspects you must get right to host a successful live event. This blog post is an easy-to-follow guide for creating an engaging live stream. You’ll learn how to identify your topic, how to use feedback loops, why using rewards is
