Jewelry And Accessories eCommerce Website Best Practices

/ October 29, 2020 | 5 Mins Read

Jewelry And Accessories eCommerce Website Best Practices

/ October 29, 2020 | 5 Mins Read

Jewelry And Accessories eCommerce Website Best Practices

An eCommerce website builder empowers you to create and customize your own online store even you can sell jewelry online. With the right eCommerce strategy and tools, you can grow your jewelry sales and customer base.

The jewelry and accessories industry is on the rise globally and the latest statistics show that the jewelry market's value is expected to increase from about $279 billion in 2018 to about $480.5 billion by 2025, with the U.S. being the second biggest market. 

Besides, online shopping is rapidly taking over the retail world, with the COVID-19 pandemic affecting all markets worldwide. It is a time where your online jewelry and accessories shop needs to be at it its best. 

According to Adobe Analytics, U.S. online revenues for September rose 43 percent year-over-year, hitting $60.4 billion. This rise was just above the online sales growth in August, which grew 42 percent this year. 

This is a clear indication that companies need to quickly adapt and turn their focus to eCommerce practices to keep their business operating efficiently. Running a successful online jewelry store requires that you be steadily positioned on the market by mastering essential basics and implementing the best website practices.

jewellery-ecommerce
Photo from Pixabay

1. Inventory Management Software Is A Must

A clean and exciting inventory is a must in the current market, so you have to be equipped with professional-grade, high-quality jewelry inventory software. You will need to operate a reliable, custom-made program that makes your workload fluid, manages jewelry-specific qualities like sizes, finishes, and materials so you can altogether avoid workarounds and half measures.

Inventory Management Software Is A Must
Photo from Apparel Magic

It is highly essential to showcase your products well to all clients and provide them with a satisfying online shopping experience. Your jewelry inventory software needs to be integrated with the leading services in the industry like Shopify and Amazon.

2. Your Website Is The Face Of Your Brand 

The must-have mindset for digital marketing for online jewelry begins with understanding that your website is your starting point. A user-friendly and updated website that will provide you with a forum to showcase your products is what you need. 

You will be able to highlight all the essential details about yourself and your products on this website. After setting up a website, make sure you regularly update it with high-quality pictures of your products, as this will increase your sales and grow your business further.

A pretty, pragmatical, and aesthetically pleasing website will help you connect intimately with your customers and give you the platform to operate the selling process from clicking to delivering to the door. Make sure every critical information is visible. Contact, working hours, and address should be present on every page on your website.

3. Strong Social Media Presence Continues To Be Vital

Companies needed massive advertisement budgets in the past to have their brand featured in national magazines or TV advertisements. Nowadays, all it takes is an online shop and an account on Instagram to kickstart a new line of earrings or necklaces. 

Consumers who communicate on social media with brands are loyal consumers, with about nine out of 10 individuals saying they buy from companies on social networks that they follow. 

Strong Social Media Presence Continues To Be Vital
Photo from Pinterest

A report that social media marketing company Sprout Social shared with Mobile Marketer suggests the percentage of individuals who said they increased their spending with a brand they follow grew to 12% this year from 2019.

Social media is a hugely successful outlet for jewelers' digital marketing. They allow you to increase your product's visibility by taking full advantage of platforms such as Instagram, Facebook, and Twitter to inform, promote, and connect with your customers.

Another vital thing to remember is to track your account by posting actively on social media channels and reacting to users if they connect with your posts. Share content from other important sites. 

To have a successful jewelry company, you should properly take note of the following social media tips:

  • define your brands
  • refresh your pages
  • share quality pictures of your products
  • make sure your social media link is everywhere
  • keep your customers intrigued by giving away gifts
  • upload videos that are displaying your products
  • work together with influencers

4. Email Marketing Services Are Still Very Useful 

By using emails as a marketing tool, email marketing services can assist you in managing your investment effectively. You can create and submit emails to a broad contact list, collect contact information from interested customers, and create newsletters that are then sent to the contact information you already have in your database.

Customer support, user-friendliness, and statistical and analytical methods are involved in email marketing services.

Email Marketing Services Are Still Very Useful
Photo from TyN Magazine

One of the easiest ways to sell jewelry online is by email marketing. Email marketing is free, except for the expense of obtaining contact details from clients. This can also be streamlined to schedule emails at your convenience.

Consequently, it offers a quick and convenient way to communicate with your consumers and potential customers directly. Therefore, it is beneficial for the growth and development of your company.

5. Optimize Your Website For SEO 

You can focus on search engine optimization, or SEO, once you have a stable site for your jewelry that is revamped and user-friendly. Optimizing your website involves tweaking and changing your website's elements so that search engines understand and rate it higher than what your website is about.

If your website is not search optimized, you're probably losing out on potential traffic, meaning you're giving up sales to your rivals. There are plenty of free SEO tutorials for novices, where you can learn how to optimize your website and market your jewelry online in a much efficient manner.

6. Utilize Pay Per Click (PPC) Advertising For Your Online Jewelry Store 

Pay-per-click ads allow you to choose when, where, and to whom to screen your ads. PPC is an advertisement type that gives you power over your advertising campaign in a way that is not accessible in print. In addition to Google search results, pay-per-click advertisements are shown right away.

Using these ads will allow you to evaluate your campaign's success. This is a type of paid promotion in which clicks are paid for and not just impressions.

Final Words 

Implementing the right strategy by achieving a balanced set of eCommerce practices is essential for your online jewelry store to have a return on its investments. It is equally crucial for small businesses and big brands. To achieve this is not a simple task, but working on a wide array of related activities is always the way forward.

Aadyasha is an experienced Digital Marketer at Acquire and a content writer specializing in marketing. Apart from that she enjoys dancing and loves to spend free time exploring nature.

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