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Digital Transformation Books to Read in 2020

According to a blog posted on TheWashingtonPost , “In 2015, 43 percent of adults read at least one work of literature in the previous year. That's the lowest percentage in any year since NEA surveys began tracking reading and arts participation in 1982, when the literature reading rate was

3 B2B advertising trends to embrace in 2022

Content marketing is one of the most essential parts of B2B marketing techniques, and it will continue glooming even in 2021. It is a $400 billion industry that many organizations blindly trust. In 2018, significant changes were seen in the content marketing business today; many businesses are using different content

Small Business Books That You Should Read

Entrepreneurship is a growing trend. Especially during this pandemic, people want to explore opportunities to earn money from home. Like any other investment, doing business requires knowledge and skill. Of course, you won’t be content with keeping your business small. If you’re going to make an enterprise, you

Top 9 Link Building Ideas To Try In 2021

The World Wide Web is a vast space filled with trillions of webpages. A quick search on Google or Bing would bring you results for your query. If you’re a marketer or site administrator, one of your greatest desires might be positioning your website on the highly coveted first

6 Basics To Consider When Setting Up Your Business

It’s always daunting to embark on an entrepreneurial journey. There’s no way you can be ready for the obstacles you may face along the way. Of course, there’s also no guarantee of success. However, it can be hugely rewarding to pursue a career in entrepreneurship despite all

Site Search: 4 Tips to Improve Your Website UX

Up to 30% of site visitors will use the site search function. And that number is likely to increase as more people start finding just how helpful the search bar can be when looking for something specific. But at the same time, companies that don’t provide a convenient experience

An Ultimate Guide to Meme Marketing

Are you looking for fun ways to increase your engagement level on social media networks? If yes, meme marketing is a great way to get started. Yes, you heard me right. In this write-up, you’ll discover the best ways your business can employ memes to engage and connect with

3 Critical Things that Companies are Missing in Their CRM Strategy

Building robust and long-lasting customer relationships have gained momentum over the past few years. But companies that depend solely on a CRM implementation strategy rarely achieve them. Maintaining excellent customer relationships is essential in determining a company’s profitability. Research shows that acquiring new customers is five times more expensive

Changing Churn into Chances

If you plug ‘customer churn’ into a search engine, you’ll be rewarded with pages and pages on the subject - mainly containing advice on how to prevent it.  This is because customer churn is very much considered to be a bad thing - but is that always the case?

How To Ensure Compliance of Your Email Marketing Efforts

The continuous improvement of email marketing tools has allowed marketers to create more diversified email campaigns, with personalized content, advanced analytics, automated processes, and more sophisticated segmentation. We can now deliver perfectly crafted personalized email campaigns to varied audiences while removing the majority of manual work. But while email marketing

8 Best Graphic Design Blog For Inspiration in 2020

Making graphic designs and logo designs require creativity, and one needs to keep up with the trend to know what their latest design looks like. Also, taking up a career as a graphic designer, you need to ensure that you are using the correct tools or are well explained about

How Technology is Supercharging Customer Loyalty

Customer loyalty is, in essence, something that all companies should work towards. After all, starting a for-profit company is to attract and retain customers who buy your products to drive revenue. Attracting and maintaining loyal customers is becoming increasingly difficult as more and more businesses join the market looking for

10 Effective Tips for Working with TikTok Influencers

Influencer marketing has revolutionized how businesses connect with customers. This digital marketing strategy is the modern version of a celebrity testimonial and acts as a powerful form of social proof. TikTok is a relatively new platform compared to the other social media marketing giants, most notably Instagram and Facebook. However,