During the past 10 years, social media has changed the way people communicate around the world, and the numbers don't lie. As of this year, there are over 2.7 billion active social media users. So, given the global popularity of social media means that it has become a highly valuable means of forging and maintaining business relationships online.
Thus, the question is, how do businesses keep on top of managing their social media channels and engaging with their target market? Well, many choose to outsource their social media management to a specialist company like a digital marketing agency. But, why?
If you want to truly take advantage of social media and reap the various benefits of utilizing it for your business, then you need a highly knowledgeable and experienced individual creating your social media content and running your campaigns.
Choosing a knowledgeable individual is great, but choosing a digital marketing agency to manage your social media is better as their in-house professionals will also be supported by other specialists who can also help build a highly effective and broader digital marketing campaign.
Effectively managing social media involves real-time marketing and user response. This basically means that you can't just log out or take a break just because someone is ill or gone on holiday. Unfortunately, this also means that you can't just pick and choose which messages or comments that you want to respond to.
Your social media followers will always be waiting on you and will expect a response quite literally instantly. You be surprised to know that many companies set up their social media channels just because everybody else has them and go in without any pre-planned strategy or plan.
Doing this means that social media channels could be doing more damage than good if they are not being managed with a focus on customer service. And, all of the above takes a lot of time which businesses often don't have, which is precisely why they outsource the task.
An experienced social media specialist within a digital marketing agency will know exactly how many times to post, onto what social media channels and at what times. They will go by their own best practices guide and publish content that they know will generate the most engagement for your business.
They will also know when something isn't working and will decide to pivot your social media strategy to improve the results. They will consistently monitor, measure and tweak their processes to ensure that you are getting the very best results from deciding to outsource the work to them.
You’ll Save Money
Hiring a social media expert in-house can be quite costly and risky if you’re not sure exactly what you are doing. Outsourcing your social media management makes the company that you choose accountable for the success of your social media. It is cost effective because you won't need to spend time and money on training. You will essentially get a team of individuals who can work on your social media channels from day one.
You Can Focus On The More Important Stuff
Instead of spending loads of time each week coming up with content and topics for your social media posts, you should be focusing on the more essential aspects of your business. Instead of wasting your time on learning how to master a new skill like social media management, you should leave it to a team of experts so you can spend more time of stuff that you are good at.
For small to medium-sized business owners whose time is already tied up in business development and operations, finding the time to come up with a social media strategy can be extremely difficult. Although it is possible to manage your own social media channels as well the other aspects of your business, it is highly likely that it is going to end up costing you more money than it would outsource the work to a digital marketing agency.
They will be able to help manage and grow your social media channels. This will help you attract the right users and followers who could become potential customers or partners for your brand.
This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.