9 Link Building Metrics You Should Include In Campaign Report

9 Link Building Metrics You Should Include In Campaign Report

Check this out to see if your campaign report contains all these linking building metrics that is submitted by Link Building Agency.

When looking for a reputable and successful link-building agency, it's important to focus on quality

No matter how reputable an agency may be, it won't find clients or be successful in the long run if it can't show real results to clients.

However, there’s an easy fix to this issue. 

A link-building agency (or an in-house link-building team) can highlight its performance by showcasing the right link building metrics.

This post will cover key statistics or metrics you should include in a link-building campaign report.

This way, clients can trust the provider and feel confident about their investment.

Let’s dive in and check out the best statistics that go into a link-building campaign report.

Link building is a technique of getting links from other websites that lead to your own site. In simpler terms, it's a vote for your website.

The more votes you get, the more liked and authoritative your website becomes in Google's eyes.

And as we all know, being popular and authoritative on Google is essential if you want to generate more traffic and sales from your website.

Google's algorithm is constantly changing, but one thing has remained constant since the beginning: links are still a critical ranking factor.

According to Google’s search engine experts, website owners and businesses shouldn't worry about building links in an artificial way. The status quo is that if you build good content, that's all that matters.

However, a passive approach like this won't get you very far. If you want to rank in today's competitive market, you need to be aggressive with your link-building.

And that's where most website owners and businesses struggle. They don't know how to build links effectively. And even if they do, it's hard work that takes away time from other important tasks.

Many businesses outsource their link-building work to an agency or service provider.

Link-building agencies have the time, resources, and expertise to build links in a fraction of the time it would take you to do it yourself.

There are many benefits of working with a link-building agency. But in this post, we'll focus on one specific benefit: trust.

As we mentioned, trust is one of the biggest challenges businesses face when outsourcing their link building.

They're unsure if they can trust the agency to deliver their promise. And they're not sure if the agency is using white hat methods.

This lack of trust often leads to businesses working with multiple agencies at the same time, which is a waste of time and money.

Fortunately, there are some statistics that can help build trust between the client and the link-building agency.

These statistics should be included in every link-building campaign report. As the results appear under these metrics, it’ll become clear that the backlink campaign is working. It’ll also become clear that the link-building agency can deliver and is trustworthy.

Now, let’s dive in and take a look at those statistics. 

1. Number of links built

This is the most important statistic in a link-building campaign report. It shows how many links the agency has built for your website.

This number can help you gauge the effectiveness of the agency. If they're building many links, they're likely doing a good job.

2. Number of referring domains

The no. of referring domains ( RD) is another important statistic. This number shows how many different websites are linking to your website.

A large number of referring domains demonstrates the authority and popularity of your website. And a variety of people and brands find your content useful. 

It also shows that the agency is building links from various websites. 

3. Domain rating of the referring websites

The domain rating is a metric created by Ahrefs that demonstrates the authority and popularity of a website.

It's based on the number of links pointing to a website. A website's domain rating is between 0-100. The higher the domain rating, the better.

screenshot showing domain rating of TNS website on ahrefs

The Next Scoop’s DR according to Ahrefs. You can find the domain rating of any site here.

A high domain rating indicates that the agency builds links from high-quality websites.

However, you should know that it's not essential to get links from websites with only 70 and above DR - although it is preferred.

Getting links from websites that have 40+ domain ratings is respectable. And the DR of the websites you should aim for depends heavily on the client website's DR.

For example, if an agency's client has a brand new website, its DR will be 0. In this case, it's enough for initial link building to get links from websites with a DR of 20+.

4. Link diversity

Link diversity is a measure of how diverse the links are that are pointing to your website. That is, whether your links are coming from different types of pages. Think news sources, blogs, online directories, and so on. 

A high degree of link diversity indicates that the agency builds links from various websites.

However, some care needs to be taken about this metric. While diverse links are good, the sources of these links matter. 

Getting a backlink from a food blog for a golfing website makes no sense. And Google takes note of links that come from wildly disparate sources, indicating that a business may be using unnatural means to build backlinks.

A link-building agency should provide links from sources in the same or related industry when it comes to link diversity. And it's important to get links from websites with a range of domain ratings too.

5. Anchor text diversity

Anchor text refers to the text that's used to link to your website. For example, if a website links to your blog post on marketing tools with the text ‘best marketing platforms’, the anchor text is ‘best marketing platforms’.

Anchor text diversity is important because it shows that other websites are linking to you naturally. Not every website will link to the same post using the same terms. Some will say ‘top marketing tools’, ‘marketing platforms to check out’, and so on. 

Seeing the same anchor text from dozens or even hundreds of other websites is strange. It indicates that the link could be created and propagated by bots. And there are little to no quality checks taking place behind such content creation.

screenshot showing proper use of anchor texts in blogs

Anchor texts help people understand what a link leads to. Descriptive anchor links help people and search engines understand a web page.

Anchor text diversity also creates a context for Google and other search engines. It helps them understand what your link and content topic are about. 

A link building agency should, therefore, use a wide range of anchor text when linking to your website.

6. Number of follow Vs no-follow links

In SEO lingo, the term 'follow' or 'do-follow' links are often used to describe links where the 'no-follow' attribute is not set.

The 'no-follow' attribute is a value that can be added to the HTML code of a link to tell search engines not to take notice of it.

screenshot of checking how to check no follow backlink

You can also use the ‘Inspect’ to check if a hyperlink has a ‘nofollow’ attribute.

Follow links are those that can be followed by search engine bots. No-follow links are those that can't be followed by search engine bots.

A do-follow link passes what's called “link juice”. This means that the link helps improve the ranking of the linked-to website in search engine results.

A follow link is more valuable than a no-follow link. Because it indicates that your link is trustworthy and helps users get helpful information.

However, both follow, and no-follow links are important. People who read a blog post or article don't know (or care) if a link on the page has a 'no-follow' attribute or not.

They'll stick click on a link if it's helpful. So even no-follow links can drive traffic to your website.

It’s important to create a report on the number of do-follow Vs. no-follow links because you’ll keep track of whether the push to increase your domain rating is working. 

7. Shift in SERP positions

SERP stands for Search Engine Results Page. This is the page that a user sees after conducting a search on a search engine like Google, Yahoo, or Bing.

Ideally, your website will rank as high up on SERP as possible. The higher your website ranks, the more traffic it's likely to get.

'Shift in SERP positions' is a metric that shows how much your website's position has changed in SERP over time.

If your website was in position 50 for a specific key term when starting out and moved upwards to position 30, that's a shift of 20 positions.

A good link-building agency should help you see an upward shift in SERP positions over time. If there's no such shift, it could be because the agency uses poor-quality links or insufficient links. Or your article simply isn't relevant for the topic you've based it on.

8. Increase in clicks

Today, Google Analytics and Google Search Console focus on Clicks as an important metric to track the success of your website's SEO.

A click is registered when a user clicks on your link in SERP and arrives on your website.

The number of clicks your website gets from SERP is a good indicator of how successful your SEO efforts are.

It's important to track the number of clicks you're getting from SERP because it reveals how many people are visiting your website through search engines

9. Increase in organic traffic

Organic traffic comes to your website from search engines like Google.

It's called 'organic' because it's natural. You haven't paid for it (like you would for PPC traffic, for example).

The amount of organic traffic your website attracts is a good way to measure your SEO campaign's success.

A quality link-building service will help you gradually increase organic traffic levels over time. If there's no such increase, it might be because the links are of poor quality or because not enough links have been built.

These are the 9 statistics that you should measure in your link-building campaign. With these metrics, you’ll be able to evaluate your link-building strategy and make the right decisions to grow your website.

Good link-building is all about relationships. It's not just about placing your links on as many websites as possible. It's about finding high-quality websites that are relevant to your business or website and building a relationship with the webmaster.

When you have a good relationship with a webmaster, they will likely want to help you by linking to your site. They may also be willing to feature your link on their homepage or in a prominent position on their website. This can give your website a significant boost in visibility and traffic.

In contrast, if you approach link building with the sole goal of getting links, you are likely to be seen as just another self-serving marketer.

To build impactful and ethical link-building campaigns, focus on building relationships. How do you do that? Here are some ideas:

  • Try to identify the individual behind the website. Send them an email introducing yourself and your website. If you're reaching out to a high-profile website, you may not be able to get in touch with the webmaster directly. In that case, try to find someone who works in the marketing or PR department.
  • Personalize your outreach.  Take the time to read through the website and get a feel for their style. Then, write your email respectfully and on-brand for the website you're reaching out to. Don't ask for anything right away. When you first contact someone, your goal should be to start a conversation. You can talk about something you have in common, such as a mutual interest or hobby.
  • Connect with people on social media.  If you're trying to connect with someone hard to reach, try connecting with them on social media. Twitter is a fantastic tool for networking with influencers.
  • Do something nice for the person you're trying to reach. If you want someone to help you, it helps to do something for them first. For example, you could share one of their articles on social media or link to it from your own website.

Building relationships is essential for link building. It’s an effective long-term strategy to ensure you get do-follow links that stay live for a long time. 

Over to you

Link building can be time-consuming and difficult, but it's worth it. 

However, you are better off letting expert agency professionals build links for you. They have networks, and the expertise you’d take months to build just earns a single backlink. 

However, it’s important to measure the success of a link-building campaign so that you can adjust your strategy as needed.

I've shared several metrics you can use to measure the success of your link-building campaigns. Do you have any other metrics you track? Share them in the comments below.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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