Undoubtedly, the eminent qualities of a successful content marketer are being an excellent innovator, a great researcher and someone who always strives to stay on the peak.
It’s because of such amazing attributes they end up curating the best kind of contents always while successfully portraying the voice and the image of their brand. And, one of the best ways that they opt for doing the same is figuring out what other companies are doing and what works best and what doesn’t!!
So, if you are a yet another content marketer then hopefully this article would help you to explore some of the best and unique content marketing strategies ever. I am going to share four such examples which inspired me immensely and I am pretty much sure that they will resonate with you even.
Yes! Here I go with a list of some unprecedented content marketing strategies from four of the renowned brands who seem to know their business inside and out. And, I can say that they used that foundation flawlessly to really push the envelope!
Well, a few of these involve smart and new technologies and a one or two might be no more than just a new spin on old values. But, either way, they would certainly help you to find new content marketing ideas for your own brand.
Then, why to wait anymore? Here’s the rundown:
1. Rolex- Refurbish the Classics
Rolex is one such brand on the planet that could go for ages without any hurdles because the premium image that it has built for itself is solely based on reliability and being classic. Despite the unique challenge of planning out a fresh content marketing strategy for such an old-fashioned brand, Rolex excelled in every aspect!
Wondering what’s their secret? Well, it can be said without any doubt that one of the foremost ways through which Rolex managed to reconcile its classic image while opting for the contemporary marketing strategies is by creating some appealing product images for the social media platforms.
This timeless brand chooses to post the contents with a highly curated feel while keeping the videos, photography, and the editorial work to be extremely sleek and minimalist.
Check out an example:
Token of Message: The ultimate lesson that you can take from Rolex is to go for quality over quantity.
2. Coca-Cola- Both Universal and Personal Experience are Important
Nothing can match that soothing feeling of the first sip of a chilled coke on a hot day! It is one of the best brands in the world. If you just take the famous “Share-a-coke” campaign into consideration then you’ll understand that this beverage was successful in letting its every customer who picked up a can feel extremely special!
All that what Coca-Cola did was to print individual names on their cans and bottles and that’s it!! Thus, everyone was identifying the brand massively all around the world. In this marketing campaign, Coke decided to build an elementary shared experience that almost every customer has with its product and then made it shareable.
In the final phase of this marketing strategy, customers were able to customize with the names and titles of their choice for an extremely communicative and unique product.
Doesn’t it look like an interesting concept?
Token of Message: Personalize your contents while creating a unique and shareable experience and connect with your audience immensely.
3. Nike- Offering Great Customer Service through Social Media
If you desire to create an impeccable social media presence then you shouldn’t follow any other brand except Nike! If you just take a glance at the official Twitter account of Nike i.e., @NikeSupport then you will come know the real meaning of company-customer interaction! The tweets and replies clearly indicate that they are super-quick to respond to people.
Take a glimpse of such an example:
This move of Nike has proved to be so smart that such fast pace, thoughtful, and genuinely helpful responses from them helped them to attain the high level of customer satisfaction.
The phrases from Nike like “give a shout if you need anything else” which is mentioned above in the accompanying screenshot really makes a difference! That kind of language from any brand lets it to come up in a much more approachable and friendly way.
Token of Message: A separate customer service account for your brand on the social media platforms with interactive, and unique content could be a great model of your business.
4. Denny’s - Be Cool!
When it comes to some really entertaining content from any brand then Denny’s could be the sole name in your mind! The Tumblr blog from this brand is no less than a grab bag of many things starting from clever to completely weird. But, Denny’s makes sure that everything it does works with its name and image!
The brand has been always successful in holding on a consistent voice irrespective of whether the topic relates to a ridiculous pun or peculiar tips for finding out alternative approaches to use pancakes.
Although such contents tend to be weird or meta but the people are more likely to share the same because those happen to be genuinely humorous!!
Here’s an interesting and funny Tumblr post from Denny’s:
Token of Message: Identify the genre of your audience and create contents while matching the voice with them and the platform where you are going to post it.
An Exclusive Sum-Up for You:
To sum up, here’s a list of some of the most significant lessons that you should learn from these top-notch brands which are simply rocking content marketing like never before. Also, the following list includes some effective and actionable content marketing tips from my end.
- Create shareable content.
- Make your contents unique.
- Tell a story that people find realistic.
- Try to personalize the experiences whenever you can.
- Give a lesson to your audience.
- Make your content adaptable to different platforms.
So, now it’s time to go out and curate some fantastic content for your brand while keeping these examples as your guide. Thus, you’ll definitely end up building your brand and keeping your customers engaged all time.