Sam Makad
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
A restaurant that enjoys praise from diners and is always packed with guests is the dream of every restaurateur. Here are some tips that can make this come true.
Many people’s ambition is to open and run a successful restaurant. Some want this because they are foodies. Others do it for the thrill of creating pleasant dining experiences for others. Most restaurateurs get into the business because of the opportunity to earn a hefty sum regularly.
But, to enjoy any of these, you need to open and run a successful restaurant. This article will give you some great tips for succeeding in this industry today.
The restaurant industry experienced one of its most challenging historical periods during the Covid-19 pandemic. In the US alone, restaurateurs laid off over 8 million employees due to the pandemic and unexpected drop in revenue.
This was one of the sectors hit the hardest in the last couple of years, but while many thought it would never recuperate, it slowly got back on. Those in the business who kept standing despite the pandemic are recovering fast and returning to the old challenge - how to attract more people and run a successful restaurant.
The predicament of the pandemic made it a very bad investment in the last couple of years but, now that people are returning to dining outside, this once again becomes a lucrative opportunity for business people.
So, the answer would be yes - the chances of you running a profitable restaurant are very good today. Making a success of your restaurant is far from impossible right now, but you need to have the right tricks up your sleeve to make this happen. There’s still the matter of significant competition, big expenses, the inflation of food prices, and so on.
Without any further ado, let’s get into this.
Delays in service and poor customer service are the biggest turn-offs in the hospitality industry. You can invest a fortune in your restaurant’s interior, hire the best chefs, and serve the tastiest dishes, and people will still leave if they get bad service.
Handling your employees should be your number one priority today. This starts with scheduling and tracking their work. Thanks to technology, this is made easier today, and it leaves no room for error. If you use a smart app for employee scheduling in restaurants, you can significantly improve customer satisfaction and keep your team happy and productive.
Agendrix will simplify employee scheduling, track their work hours automatically, and keep everyone happy. Since you can keep an eye on their work, you can use that information to reward them properly and motivate them to work better. Not only will this facilitate your employee management, but it will also reduce employee turnover - and we all know how hard that is for a restaurant business.
In one software, employees can send you their work preferences, requests for time off, and availability. You can share your schedule plan with them, and they’ll get notified in real-time.
Running a restaurant today hardly even resembles doing this in the past. Now that technology is right at our fingertips, everything can be simpler. We aren’t just talking about time tracking or employee scheduling tools. Your guests will also expect to find technology in your restaurant.
This expands beyond offering free WiFi or the chance to pay by cash or card. Some of the best features to invest in to keep your customers happy are:
To keep up with trends, restaurants today invest in high-end tech tools. It doesn’t only help them run the restaurant, but it also meets the expectations of today’s diners.
There aren’t many business plans built into success after the owner wrote it all down on a cocktail napkin. A successful business depends on a carefully planned strategy. If you want to increase your chances of growing your business, one of the vital pieces of the puzzle is the business plan.
Think of the business plan as a document you create to plan for every little detail about a location, inventory, employees, expenses, etc.
Most importantly - don’t toss it aside once you open the doors to customers. Your business plan is something you should return to and regularly update to keep your business successful.
Once ready, your business plan should serve you at least these three purposes:
There are a couple of points that a restaurant business plan must include. These are:
Take your time and be as detailed as possible with your business plan. Don’t just write broad guidelines. For example, your marketing plan should be more than just a few sentences listing the platforms where you will create a social account or the money you’ll invest in ads.
It should include detailed plans on local business associations you can join, discounts you can offer to market your new business, community events you can participate in, etc.
Your staff is the basis for your restaurant’s success. These are the people that prepare the food. They are the people that serve it. Your staff handles the customers and keeps them satisfied while in your restaurant. They keep the place running.
You cannot run a successful restaurant if your employees aren’t motivated and happy. It’s as simple as that.
There are many ways to motivate your team today, and some of them are:
What do people come for when they come to your restaurant? Do you have one dish that amazes everyone and is ordered more than all others?
That’s not bad, but you could do better. If you work on your menu, you can create more than one item that wows the customers. The more ‘selling points you have on your menu, the more people you can attract to your restaurant. After all, your chef’s delicious beef dish won’t appeal to vegetarians, but their famous veggie stew just might.
Go through your menu and eliminate the items that are rarely ordered. Try everything that’s left and insert new items that will reel more people in to try them.
One big mistake of restaurateurs is attempting to make a larger menu to give people more options. This can be tempting, but a menu with too many items is not always a good idea. It’s better to focus on quality over quantity - and offer a carefully selected list of things on your menu, each more impressive than the last one.
These are some of the benefits of having a smaller menu:
Why should every night at your restaurant look the same? Yes, most people will occasionally dine with you, but if you make the experience more versatile, this might prompt them to visit more often.
It’s time to step out of your comfort zone and offer your guests an incentive to come to your restaurant even when they don’t plan to dine out. Schedule special events with special menus available for a limited time. Create themed nights. Have a tasting night where your customers can try everything on the menu.
Your options are unlimited. There’s no reason why you should have special events only on ‘traditional holidays.’ Get freaky with this, too. Celebrate things like:
When your restaurant is packed with guests, and the reservation calendar is full, it’s easy to get carried away and think: my job here is done. But there’s no such thing as a time to relax in the restaurant industry. Imagine this - you attracted a critical guest and served them on soiled linen, or the menu card was all greasy.
Even the smallest details, like the cleanliness of your restaurant bathroom, can make a big impact. If guests find the bathroom unkempt or uninviting, it might overshadow their dining experience. That's why it's crucial to think about innovative restaurant bathroom ideas that ensure comfort and cleanliness, just like your dining area.
This can kill your reputation faster than you think.
Always think of the fine details no matter how busy your restaurant is.
If your restaurant doesn't have what it takes to succeed, you should improve it immediately. Go through this list and ensure you have covered everything you need to run a successful restaurant.
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Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
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