Oskar is a young writer from Manchester. He has been keen on creative writing and journalism. Following his dreams, Oscar graduated from London Metropolitan University in 2013 and for last 5 years he has been working for numerous news agencies in London and Manchester.
Put yourself in their minds, what pisses them most, what attracts them as they interact with your Infographics? In this post, I will share some valid reasons to use infographics in content marketing.
The power of interactive content can’t be ignored regardless of the type of industry your business is on. Content marketing is a practice that businesses have been using to create awareness and bring more sales.
A website is a great tool for businesses to connect with their customers and potential customers. Currently, brands are creating their awareness with the help of interactive content like infographics, podcasts, and webinars.
Regardless of whether people dislike infographics, there are plenty of reasons to use infographics in content marketing. This post will share some of the valid reasons to use infographics in content marketing.
Let’s dive in.
1. Infographics are attractive and eye-catching
Human beings are easily engrossed in visual content that grabs their attention. Visual content stimulates people's “optic nerve” and helps them process a huge amount of information that comes into their minds.
“If you cannot attract your targeted audience’s attention using texts, then it is time to do so using visual content; humans are more attracted to visual content than paragraphs and texts,” - says Anthony Smith, a content marketer at AssignmentHolic.
A mixture of excellent-crafted text and Infographics can be a great tool to help your content to sink into your targeted audience's mind. Note that humans certainly love to hear and see facts, stats, and other graphical components, and if enticing enough, the content in your Infographics can really attract their attention.
2. Infographics can boost your brand awareness
Infographics are created to incorporate pertinent information about the creators, such as the logo, emails, website address, and even contact details. This is a powerful approach to boost your brand awareness and, if implemented in the right way, can greatly increase your traffic with a bigger percentage.
Infographics show your customers and potential customers more about your products and services. This includes telling them more about your brand and showing them visual content which is more effective than just text.
3. Infographics are handy and easily embeddable
Portability and embeddability are powerful characteristics of an Infographic as a visual component. Users can easily include that embed code into their websites by adding an embed code with uploaded infographics.
The embedded Infographic is automatically connected to your website, apart from the backlinks they would incorporate for utilizing your content. In addition, Infographics are created to include brief, easily understandable information to give emphasis on a crucial piece of information.
4. Infographics are a powerful tool to make your content easier to understand.
Infographics are a powerful visual tool if they convey pertinent information via easily understandable information.
The internet is saturated with information, and your targeted audience will prefer pertinent bits of visual information they can easily comprehend. Long sentences and paragraphs of characters can be boring to many people thus it is worth portraying the same information in an Infographic than using text.
Recommended: How to create easy-to-understand infographics
Undoubtedly, the web is saturated with Infographics, but it is still possible to design Infographics that will attract people’s attention and make them take action. Think about what makes you click that “Share this” button on that website you encountered an Infographic.
Get some tips below on how to create easy-to-understand Infographics
5. Make it relevant
Although every Infographic acts as a pitch, it is good to know the person you are interacting with via your Infographics. If your audiences are not conversant with jargon, avoid using them in your Infographics.
Put yourself in their minds; what pisses them most? What attracts them as they interact with your Infographics? How do you use an enticing topic that they can easily sink into their minds?
6. Craft a data-driven story
After you know your audience and the topic they want to hear and see, and after you have figured out how to make the topic relevant, it is time to follow a structured approach.
- A bolded title
- An introduction to why the topic is important, followed by some small other points.
After you have followed the above format, you are creating an easy-to-understand Infographic which takes a glance, and someone immediately understands what information you are passing.
How to combine good text and pics
Studies show that humans can better understand the information presented in a visual form than text, which is important to consider when creating your content marketing strategy. Below are some tips for combining good text and pics.
7. Mix and match
There are many fonts and shapes available. In fact, when you use Visme, you will find more options. However, matching them is a challenge. The easiest way to counter the challenge is to use rounded shapes with rounded fonts.
8. Clean and easy-to-see-through backgrounds
You often want a background that will not hide your content and serve the purpose of a background to shadow your canvas area. In this case, you can use simple backgrounds. Use clear background and powerful font color with adequate contrast to overpower your background.
The above information will be helpful for your content marketing strategy. Now that you have understood that humans are more attracted to visual content than mere text, go ahead and implement our tips and tricks as you create your Infographics.
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