The power of interactive content can’t be ignored regardless of the type of industry your business is on. Content marketing is a practice that businesses have been using to create their awareness and bring more sales.
A website is a great tool for businesses to connect with their customers and potential customers. Currently, brands are creating their awareness with the help of interactive content like infographics, podcasts, and webinars.
Regardless of whether people dislike infographics or not, there are more than plenty of reasons to use infographics in content marketing. In this post, we will share some of the valid reasons to use infographics in content marketing.
Let’s dive in.
1. Infographics are attractive and eye-catching
Human beings are easily engrossed in visual content that grabs their attention. Visual content stimulates the “optic nerve” of people and this helps them to process a huge amount of information that comes into their mind.
“If you cannot attract your targeted audience’s attention using texts, then it is time to do so using visual content; humans are more attracted to visual content than paragraphs and texts” - says Anthony Smith, a content marketer at AssignmentHolic.
A mixture of excellent-crafted text and Infographics can be a great tool to help your content to sink into your targeted audience's mind. Note that human certainly love to hear and see facts, stats, and other graphical components and if enticing enough, the content in your Infographics can really attract their attention.
Recommended: How to Create an Effective Visual Content Marketing Plan for Your Business
2. Infographics can boost your brand awareness
Infographics are created to incorporate pertinent info about the creators such as the logo, emails and website address and even contact details. This is a powerful approach to boost your brand awareness and if implemented in the right way can greatly increase your traffic with a bigger percentage.
Infographics show your customers and potential customers more about your products and services. This includes telling them more about your brand and also showing them visual content which is more effective than just text.
3. Infographics are handy and easily embeddable
Portability and embeddability are one of the powerful characteristics of an Infographic as a visual component. By adding an embed code with uploaded Infographic, users can then easily include that embed code into their websites.
The embedded Infographic is automatically connected to your website, apart from the backlinks they would incorporate for utilizing your content. In addition, Infographics are created to include brief, easily understandable information to give emphasis on a crucial piece of information.
4. Infographics are a powerful tool to make your content easier to understand.
Infographics are a powerful visual tool if they convey pertinent information via easily understandable information.
The internet is saturated with information and your targeted audience will prefer pertinent bits of visual information that they can comprehend easily. Long sentences and paragraphs of characters can be boring to many people thus it is worth to portray the same information in an Infographic than using text.
Recommended: How to create easy-to-understand infographics
It is no doubt that the web is saturated with Infographics but it is still possible to design Infographics that will attract people’s attention and make them take an action. Think about what makes you click that “Share this” button on that website you encountered an Infographic.
Get some tips below on how to create easy-to-understand Infographics
5. Make it relevant
Although every Infographic acts as a pitch, it is good to know the person you are interacting with via your Infographics. If your audiences are not conversant with jargons, avoid using them in your Infographics.
Put yourself in their minds, what pisses them most, what attracts them as they interact with your Infographics? How do you use an enticing topic that they can easily sink into their minds?
6. Craft a data-driven story
After you have known your audience and the topic they would want to hear and see and after you have figured out the way you can make the topic relevant than it time to follow a structured approach.
- A bolded title
- An introduction to the reason why the topic is of great importance followed by some small other points of the same.
After you have followed the above format, you are now creating an easy-to-understand Infographic which takes a glance and someone understands what information you are passing immediately.
How to combine good text and pics
Studies have it that humans can better understand information presented in a visual form than using text and this is important to consider when creating your content marketing strategy. Below are some tips to combine good text and pics.
7. Mix and match
There are many fonts and shapes available. In fact, when you use Visme you will find more options. However, matching them is the challenge. The easiest way to counter the challenge is to use rounded shapes that have rounded fonts.
8. Clean and easy-to-see-through backgrounds
Many a time you want a background that will not hide your content and serve the purpose of a background to shadow your canvas area. In this case, you can use simple backgrounds. Use clear background and a powerful font color with adequate contrast to overpower your background.
The above information will be helpful for your content marketing strategy. Now that you have understood that humans are more attracted to visual content than mere text, go ahead and implement out tips and tricks as you create your Infographics.