This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.
Do you want to make your start-up business a huge success? If yes, go for content marketing. Here are some of the reasons that make content marketing profitable for any start-up.
Are you tired of the odd television and radio commercials that did not work for an ideal startup of your business? Are you looking for the more interactive ways to engage the maximum number of targeted customers?
If you have done with these expensive ways of marketing, here we have a way more efficient and effective solution for you. It’s known as “The Content Marketing”.
Content marketing is a powerful marketing approach of generating and presenting relevant quality content to attract, motivate and engage targeted customers. The stats shows that the business firms investing on quality content succeed to make eight times more online visitors on their website as compare to those who didn’t practice such approach. Moreover, the content marketing costs the half of the amount as compare to the typical marketing but manage to generate three times more profit.
Now here you are going to see that how Content Marketing can make any startup profitable.
1. Promote Your Product without Being Offensive
Content marketing enables you to attract your audience with quality blogs, videos, memes, infographics and other related stuff that's always close to the to the interest of an audience. This approach eases you to avoid the “sale tone” right from the start.
Obviously, the aim is to grab the interest of the readers and the sale pitch, from the outset, will distract the interest level of your audience.
We all have our values and we always prefer to buy those products that are more specifically closer to our choice and desire. If you are a health conscious person, it might be possible that you always purchase the low-fat milk from a particular dairy company. If that “particular company” did not manage to tell you that they are producing a product that is according to your demand then you could never be in the position to buy their product.
If you manage to serve your targeted customers with the content assimilating the common interest, you will be succeeded to build a bond with your readers before offering them your product. This sort of motivation will be more likely to incline them to accept your offerings.
2. Captivate the Potential Customers
It often happens that people start to look for healthy living tips and ends up with a fitness blog. It might also be possible that they start following the blog to get the valuable feeds in future. Whenever they find some generous tips or guidance there, they will surely act upon it.
Similarly, content marketing enables you to share interactive, interesting and useful information related to your product on a regular basis. It might be possible that the probability of conversions at the very first day of posting a product will not be 100%. But if you manage to continually share the more interested and valuable content subject to your product, you will be able to motivate more potential customers to buy or choose your services.
According to a recent survey, more than 50% of the online and offline sales was influenced by any of the social media. So always keep trying to generate such content that can be shareable on social media. If your content succeeds to grab the higher level of engagements on social media, it will surely boost up your intentions to make your start up more profitable.
3. Advancing to Next Level
You will surely be excited upon the increment of your sales influenced by content marketing. But don’t you want to take your sales to the next level? To do this, you will have to increase further the value of your regular sales smartly through some new offerings within your content.
To do this, you can declare an individual offer for your social media followers as you can declare discount for them up to 10% on buying anything through social media. For example, you may offer that if somebody spends 100$ or more while buying through our Facebook page, then he/she will get 10% discount on it.
If beside any physical product you offer some services, in that case, you may enhance the value by providing a smart tab on attempting the “online web development course” from your website.
The online web development course, in this case, would be more expensive than the regular training, but you can encourage your social followers to move to higher price levels by offering something free to them.
4. Enhance the Lifecycle of the Customer
After you start getting sales from your content marketing efforts, then you have to make sure that your customers stay engaged with you and come back to you again.
As content marketing ease the customers to be aware of your product at the time of your startup, similarly the quality content marketing practices will facilitate your clients to stay in touch with your offerings continuously. Whenever they find something valuable for their interest, they will surely reorder your product.
But always remember that never compromise on the quality of content while practicing content marketing. Your content should always be up to date, and there must be an appropriate level of interest for your readers.
Moreover, your regular customers can be your promoter. You may ask your regular customers to suggest your products to their friends. You may offer them some special discount for this purpose. Additionally, you also invite them to share your content on their social media accounts. Always offer them something in exchange.
In the digital marketing industry, content marketing is the best way to scale the startups of any business. You may search some million dollar firms on the web that use the content marketing as a useful tool at the time of their startup. Content marketing ease you to enhance the value of your product, increase your followership and set your startup in your concerned industry. There is a saying, “Through traditional marketing, you TELL your audience that you are the boss. Through content marketing, you SHOW you audience that you are the boss.” So, if you are going to launch a start-up, we will highly recommend you to build an audience first by using content marketing before starting your business.
My name is Emma Miah. I am an entrepreneur, social media enthusiast & blogger. I invest in people & great ideas. I make social technology easy for people. I have been studying internet marketing and tech startups for years and I love to read and write about seo, marketing, women’s fashion, health, lifestyle, tip & tricks, and gaming to share my knowledge and expertise.
Subscribe to weekly updates
You’ll also receive some of our best posts today