To the marketers out there, is it still a big task to attend your customers on time?
Are you finding it difficult to differentiate your important leads from the odd ones?
Then you should definitely have a look at this post. I have made it simple for your sake. This guide will certainly help you to handle your business in a better way.
Let me tell you how marketing automation works. If you are an attentive marketer in the digital marketing industry, you should have come across the bizarre behavior of the emails that you get.
Whenever you subscribe or post to any of the important posts, the marketer reverts back at once.
You might wonder how could such a personality revert to your message at an instant.
Do not worry that you weren’t that quick to your customers. Many marketers do not know this trick yet.
I can help you get on track. Am sure this post could help you achieve something better than any other marketer.
Now check out this guide to get your marketing automated.
Guide To Improve Business With Marketing Automation:
To make it clear about marketing automation, it is nothing but you automate marketing.
And to get your process done, you need the technology as your key.
Marketing automation makes use of software and technology to optimize and automate marketing. Getting your marketing process automated helps you optimize the task done.
Prevent you performing tasks on your own and consume time. Finally, helps in measuring the task done.
Having marketing automation system can help you get customers. And that doesn’t mean you will have to add to your employee base. But if you wish to improve your ROI, you need to know the following #4 important strategies.
Strategy 1: Avoid Losing Leads:
Losing leads is something like letting every droplet leak from your pot. Every valuable customer or good lead that you miss will affect your business.
Did you guess what would be the reason of losing these leads? Recent studies have predicted around 80% of leads are not followed up by sales. People of sales and marketing should talk to each other in understanding the crisis.
It is one of the remedies to avoid losing leads. Hooking up sales with the right message when it is about to leave. You should be mindful to alert sales when the lead is on a critical score.
Monitoring your leads is a must. You should be able to make out the differences that occur on your leads. On monitoring you should be able to optimize your marketing. Under estimate the role of the lead towards the business, the budget and so on.
Thus, a successful marketing is a result of monitoring and tweaking your process. You should be able to spend time on metrics as you concentrate on any other process.
This surely helps you fix any leaks in the pot.
Strategy 2: Neglect Poor Leads:
Many marketers do not bother the existing leads that are on the table. It would be pleasant to see all your leads listed on the table but on the analysis, you will find a different story. You would never wish to hear that. Many would subscribe to your services but not all are your true customers. This ends up at deliverability rate and email reputation.
Some of the common flaws that happen very often are,
Bad Domain Names: Customers enter bad domains on purpose or some may share bad domain names.
Spam Email Addresses: The spam email addresses are due to which customers slip in the word spam on the email. You need to remove them as soon as possible.
Remove inactive addresses: You gotta inspect on all the active and inactive addresses.
As stated earlier this may lead to email reputation and some aren’t that necessary.
The end up filling your inbox with the failure message.
Strategy 3: Enhance Delayed Conversion Rates:
The very important strategy that every marketer should be mindful of is the sales tunnel.
Marketers should always focus on the sales funnel. As there are chances of losing the prospect. You need to be very careful engaging your sales. Provide your prospects what they need.
Deals could attract the prospects in a better way. High lighten it with the best offers that they could convert into sales in future. You need to opt-in understanding that why some prospects opt out. The following are the reasons that can cause the prospect to opt out.
There are various other online distractions that could divert the prospects. Product value exchange matters. It would be a great task in proceedings. That is why your sales funnel needs to be simple. You should be simple enough to give away customers with the best option and highlight them about it.
The final verdict of the topic would be making the process as simple as possible. And avoid stuffing with too many irrelevant information.
Strategy 4: Concentrate Of High Profile Leads:
Many of marketers fail to concentrate and segregate high profile leads. They prefer adding up leads from emails directly to their lists. This ends up in sending up the same email very often to the same leads.
I would tell you, there is no other better idea than segmentation. Especially when it comes to freshers, people need to concentrate a lot on segmenting the higher priority from the least ones.
But how will you perform them? In case, if you are running a marketing business. You could probably segment your leads based on where it is opting into.
The following other fields could also be a better idea on segmentation.You should know the person is a
- stranger/ client
- Content marketing
- Budding expert
- Video marketing
- A help seeker for his/her business
The questions you put forth once you analyze the person gives a better knowledge.
- What kind of problem do you wish to solve?
- What makes it worth on solving the problem?
- What other options do you have?
- What metrics do you use to solve and to be successful?
This is how you predict your high profile leads. Once you find your high-profile leads you will be able to design the product meets the needs very exactly.
Are you dissatisfied with the sales or management on certain campaigns, then you should have some proper data to carry it to them.
Implementing marketing automation could change your business within a course of time.
Once you do them you could find very clear results. Then these results could speak on behalf of you to convey your sales team about the pains that they have caused.
Justin Aaron is a Technical Content Writer at K2B Solutions for past two years. The Web and mobile apps development company, for which he delivers content on the latest strategies for web development and content marketing. Justin Aaron also writes articles and blogs on current strategies implemented on e-commerce, digital marketing, web development, Mobile applications. He is also well known for his non-fictional writings.