One of the most important tasks of the marketer is to reach out to the new audiences and make them aware of the brand. It’s awesome if the marketers manage to sell their products to a huge no. of people without investing too much money on their campaign. The best way to win the trust of the potential customers is via great content. Nowadays, marketers are striving hard to create valuable content for their customers because of the growing need for content marketing.
Great content can make you reach out to your potential customers, and this is what the new marketing hourglass approach demands. And, the great content will make your customers want to come back to your website. Once the customers find the information on your website useful, they will trust your site and subscribe to your site.
The influencer marketing is the concept where you ask the influencers to endorse and promote your products and services on their page or channel. According to the study, an effective influencer marketing campaign can give you $6.5 or more on every single dollar spent on the campaign.
The influencer marketing campaign can help you reach the huge no. of potential customers with great content that you’ve thought of to know the customers in the first place, and you can eventually win the trust of your potential customers. We will take a deep look at how adding an influencer marketing campaign to your marketing plan can take your overall marketing campaign to the next level.
An influencer marketing campaign can help in significantly boosting your return on investment
The demand for the influencers is growing because of the great result; brands are getting from launching an influencer marketing campaign. The study shows that around 84% of the marketers are planning to launch at least one influencer marketing within 12 months. After reading this section of this article, you will get to know why the marketers are so eager to launch an influencer marketing campaign.
1. More sales and retention
Many brands have already experienced the power of the influencers. The brands like the Glossier, Naked Juice and others have been able to significantly boost their sales with the help of influencers. The influencers have loyal followers, and by hiring the influencer, you can get your content among those loyal followers who trust the influencer.
An endorsement by the influencer means their followers are more likely to inquire about the product and there is also a great chance that they try that product. If they like the product, then they will purchase it, and they may well be loyal to your brand as well with a repeat purchase. The study shows that the customers gained through an influencer marketing campaign have 37% higher chance of retention. Remember, loyal customers will refer the product to their friends and family members.
2. Helps you penetrate the ad blockers
The American customers are tired of paid advertisements that pop up on their screen. There was a study conducted to know the exposure of Americans to ads, and the result was very shocking. It showed that an average American is exposed to somewhere around 5,000 ads per day. You can be pretty sure that they won’t be able to process all the information. To minimize their exposure to ads, most of the Americans use ad blockers.
However, it’s not the case with the influencer marketing. The influencers can reach with your content to their followers to help you know the customers and to build the trust. Once their followers like your content, they may become your subscribers via your website, which will help you to reach them more often.
3. Higher return, lower cost
An influencer marketing campaign does not mean hiring an expensive celebrity to endorse your product or promote your content. The micro-influencer marketing strategy can do the trick for you, and it does not cost a lot as well. Sometimes a free sample of your product can make influencers promote your product. Furthermore, influencers with a lesser no. of followers have a better relationship with their followers than celebrities, and their posts also have a higher engagement.
Search for the right influencers in your niche, contact them and ask them to promote your content. You will get a chance to know a lot of potential customers after you start a campaign with a minimum budget.
4. Accurate targeting
The people with specific interests follow the influencers to get updates on the things of their interest. Hiring an influencer will allow you to reach a specific interest group that you are looking for. When you reach out to the highly targeted people, you increase your chances of making them try your service if it’s a good one. There is also a higher chance of purchase and repurchase with an accurate targeting.
5. Boost SEO
One of the best ways to know your potential customers and make them aware is via organic search. If they like your content, they will want to be updated with the content you’re offering on your website. It will increase the trust, subscription, and you have the great chance to sell your products to them and make them loyal to your brand.
The study shows that the user-generated social posts capture around 25% of the search rankings. It’s highly recommended for you to consider influencer marketing if you are seeking for a better result from your marketing campaign.
Now that you know how the influencer marketing can boost your overall marketing campaign, you must be excited to launch your influencer marketing campaign. However, it’s necessary to find the right influencers to promote your product because the selection of the wrong influencers can eventually provide no return on your investment.
Plan your influencer marketing campaign and launch it, and experience how the influencers can help you know your potential customers, win the trust of your customers, and finally make some of those customers even refer your products to others because the customers nowadays trust influencers a lot, and it has been proved by the study.
Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to Provenseo. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+.