Except: It’s influential, it’s useful, it’s dependable, companies love to explore it, and it gives them the edge over their rivals. Advertisement campaigns are tailor-made for firms to create the maximum noise and impact. The process is one of the optimum ways to influence the audience and to intercept their perception and mind.
Considered as the most effective form of marketing, an advertisement is a way to promote and send a message to the audience for selling a product or service. As per numbers, currently, companies, all around the world, spend around 450 plus Billion US dollars every single year on advertising alone.
The number is all sure to increase in the coming years, as organizations are always on the lookout to find new methods to penetrate the mind and the cognizance of the people. Running one plan, or several proper advertisement campaigns simultaneously, successfully allows companies to grab the attention of possible customers.
If you are curious about what gets embedded in the strategies and what exactly they are about, then you are in luck today. So grab you notepads or handheld devices to jot down the eight best advertising plans that can generate maximum impact for your brand.
1. Using Print Media to convey your message to the people
Many love reading newspapers and magazines, and print media are all about these two mediums of communication. If you want millions of people to read your advertisement and obtain knowledge about your brand, then penetrating this particular circulation is one of the best ways to provide traction to your campaign.
With a combined total ad spending of 34 billion dollars in the United States alone, newspaper and magazines are two of the most effective advertising tools companies use to promote their marketing plan. Print adverts are nonintrusive, as people can choose to see it or ignore it, unlike other media forms where a customer does not have the choice. Also, as a bonus, print media adverts can also be very creative in nature, contrary to people’s notion that they are boring.
If you and your team are looking to maximize your reach, then running a print media advertising campaign might just be your best bet.
Advantages: Wide reach, greater impact and exposure, and relevance.
2. Using billboards and hoardings to grab the attention of people
Started as a competitive advertising option in the 1800s, a roadside billboard is a very standard advertisement medium to use. Every single company, be it small, large, local, or a multi nation entity, uses the platform to promote their brand, service, or product.
Organizations in the past have successfully used hoarding campaigns, as hoardings are visible 24×7, creative, eye-catching, impactful, free of charge (as the viewer does not have to buy a radio or a newspaper), and sheer impressive. Check out how Coca-Cola over the years has used billboards and other outdoor campaigns to promote their brands.
Advantages: They leave an impression, provides the guaranteed audience, encourages faster reach, allows repetition of the message, many entities use it, and the advertiser has complete control over the ad space.
3. Depending on overhead gantries and transit adverts
Transit media assets and overhead gantries get employed by enterprises very commonly to promote their brands. In fact, if you ever take a ride to the city center, in any metropolitan area, you will spot that roads/bridges/flyovers have several advertisement gantries.
Even transit media assets are very useful for entities to use, as they provide the wider geographical reach because of the mobility factor. Adverts on public transportation mediums like taxis, trains, trams, and buses, or even at bus stops and railway stations, can provide you with a width within the city.
Advantages: Commuters will see your advert, huge audience, high visibility time, several opportunities to explore.
4. Doing campaign events
If you want to drive sales numbers and create a fantastic uproar for your brand, then organizing multiple events all throughout an area should be on your cards. People always look for silly excuses when they want to buy or shop and your event program can give them one. For example, check out Macy’s Thanksgiving Day Event, where shopping and festivities come together.
Advantages: fun filled for customers, something different to offer, and will attract tons of people.
5. Radio campaigns for intimacy
Radio is one of the most robust channels to advertise your product on. Using the airwaves can be beneficial for your enterprise, as it will tap hundreds of people quickly. Many consider radio adverts intimate, as it is a way to get in touch with a customer directly.
Check out these fantastic radio campaigns and understand why they are special.
Advantages: Promotes brand intimacy, cheaper to use for companies than various other mediums, and you can run contests and lure people to connect with you directly.
6. Taking advantage of pole kiosks
Using the traits of pole kiosk advertisement is a unique way to promote your product or service. If you just place multiple compact and little advertising boards over electric and traffic signal poles, in a row over a long stretch in any city, then you will definitely send a valid message across. Pole campaigns can create a positive impression on your customer’s mind thanks to the fact that it will attract and warrant attention from them.
Advantages: Gaining the undivided attention of the people would generate brand awareness at low costs, and it will build trust.
7. Shopping mall advertisement plan
Putting an advert for your product at a shopping mall can be a marketing masterstroke for promoting your brand. Often regarded as the last ditch advert attempt, companies regularly post adverts at shopping centers or mall in a hope that customer opts for their product when they are just about to shop. You can put adverts in posters, hoardings, billboards, gantries, creative ads, wallpapers, and make promotional announcements over the P.A system. Since shopping mall adverts can be of various types, the costs can vary as per budgets.
Advantage: you will put the last word in the consumer’s mind before they literally start shopping.
8. Running your advertisement campaign at movie theaters
Imagine you run an advert right before a cinema at a film theater starts. Remember, your audience cannot change the channel, nor walk away, or ignore your advertisement. Cinema ad is a very effective method to promote your brand, as you get a room full of people with your advert—be it an image, motion picture, or even an audio message—running over the big screen.
This form of advertisement is very impactful and can provide positive results in little investment terms. You can also select the particular type of cinema genre you want your brand to be associated with and advertise likewise. For example, if there is a biographical movie on a sports star on, then your energy drink brand can promotional coverage with the cinema theater for maximum impact.
Advantages: Serves to hundreds of people at once, gets complete attention from the viewers, and gets associated with your targeted audience.
Bonus: Social Media Advertising Using AI Technology
Artificial Intelligence (AI) is considered one of the most innovative and useful things that technology has brought humanity. People have been using it through Siri, Alexa, or Cortana – built-in on computers and smartphones. But, how is AI used in advertising?
Check out the uses of AI-powered systems being deployed by advertisers today:
Digital advertising platforms and exchanges use AI to regulate the sale and purchase of advertising in real-time, including third-party networks, programmatic exchanges, and advertising different platforms, such as Instagram, Facebook, and Snapchat, which make up your social media campaigns.
AI dictates who sees your ads, how ad spends gets used, and the effectiveness of your overall campaigns, which are also used by digital marketing companies, like Caffeine Marketing. So, the next time you venture into paid advertising, ask questions about how AI can be used by the ad platform that can affect your spending. Budget effectiveness and ad performance are dictated by complex AI systems powering ad exchanges today.
Optimizing Ad Spend and Targeting
AI tools exist that can automatically optimize your ad spend and targeting. In this way, you'll better understand what actions drive better ad performance.
AI dictates how ads perform, which can help boost performance. It streamlines building ad campaigns.
Platforms with ad components, such as Facebook, come with AI that helps businesses create ads and ad variations faster than manual labor alone by using already uploaded content.
You'll find AI-powered tools that can write Instagram or Facebook ads from scratch. The ads are specifically designed to convert into clicks, so you can get more leads and customers.
Save time using AI-powered tools since it’ll help you with ad campaign management. Machine learning-powered by AI can help you efficiently and quickly analyze ad campaigns. In this way, you can make changes across your ad campaigns on Facebook and Google with a few clicks.
So, there you go! Now you know the most prominent types of advertising campaigns that you can opt for. We hope you select the best ones out of the lot and start promoting your brand to create the hype that you need.
Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.