No superpower is needed to guess the key question you have in mind as a marketer. All you are trying to figure out every day is how to direct leads to your ecommerce website. The market is always very competitive.
Consumers are overwhelmed by promotions like never before. But still, you always have a chance to win them over. And I am sure you are going to put in a lot of effort into doing so. So I’ve written this post just to make sure that your effort is focused into the right path and never gets wasted.
Let’s check out six strategies to supercharge your ecommerce lead generation to stay ahead of your competition.
1. Content Still Rules
Do customers buy a product the moment they see it? No, they don’t. And thanks to them for not doing that. Otherwise, all marketers will be out of jobs. Content plays a major role in the slow and steady persuasion of consumers.
With content, variety is the key. Use different kinds of content as required. Videos, memes, product reviews, customer feedback, and blog posts to name a few. Besides creating content for your own site, make sure you submit guest posts regularly to third-party sites. And don’t forget to add a link to useful information on your site to gain valuable backlinks from high authority sites.
Whatever the type of content and the format may be, make sure you include a call-to-action. If you don’t, then consumers may not know what they’re supposed to do next.
Search engines love good-quality content. If you publish relevant, quality content with the right keywords at regular intervals, it can help improve your rankings in search results. And there is no better free ecommerce lead generation source than SEO.
Position yourself as an expert by creating content that showcases your expertise in the field. Social media is one of the best places to engage people with your content. Leverage its power by sharing useful, genuine content frequently to build trust.
For example, WordStream regularly shares useful information and content through their social media profiles.
2. Partner with Influencers
Influencers on social media are an extension of your marketing team. They are your brand’s advocates. They are your spokespersons when you need to communicate with your prospects.
They are thought leaders in their own domain, and people trust them for their knowledgeability in a particular topic. Thus, it makes perfect sense to work with them.
The right type of influencer can differ according to your brand’s requirements and your budget.
For example, if you want to raise brand awareness you would naturally want to partner with an influencer who has a massive following. But if you want to build credibility and trust, you might want to partner with subject matter experts who have authority in a relevant topic or niche.
When selecting an influencer, make sure they are relevant to your brand’s image. But most importantly, make sure they will be able to help you accomplish your goals. Micro-influencers may be the right fit for your brand. They are likely to charge less and have higher conversion rates than larger influencers.
And if the influencer is not a celebrity but just an average consumer with a large number of followers, they are more approachable for consumers. And, by extension, so is your ecommerce business. You can use tools like Grin to conduct your search and filter results based on category, location, and more.
3. Explore Programmatic Advertising
Programmatic advertising employs artificial intelligence to buy ads on auction, often in real time.
The moment your customer is on a relevant website looking for a product like yours, the bot buys the ad required at that time. So you can show the right ad on the right site to target that particular customer. At the moment, you cannot get more targeted than this as an ecommerce business.
This technology improves click-through rates while maximizing ROI. And for obvious reasons, it's more personalized.
4. Be Present or Let a Bot Do It for You
Be there when your prospect needs you. Install live chat on your website so when a visitor is on your website, they can easily reach out to you with any queries. And you can provide them with quick assistance while showing your products as a solution to their problems.
This is your chance to thoroughly introduce them to your brand. The best part is that there won’t be any distraction caused by other competitors. So make the most of it.
Even if you don’t have the resources to have an agent monitor your chat, you can have a bot do it for you. According to HubSpot, 47% of shoppers are even willing to buy products from a bot. There are several chatbot apps available such as Sprout Social and Zendesk Answer Bot.
5. Send a Striking Email
Email lead generation is well known since the inception of ecommerce companies. Email is your one-on-one conversation with your customer and therefore, it has to be personalized. One stunning email alone can do the job for you.
In ecommerce, the nature of the business is such that it gives you a lot of opportunities to send stuff like welcome emails once someone registers, transaction emails, delivery emails, etc. And these give you lot of opportunities to upsell.
However, sending the initial email can be tricky. You need valid contact details for that and you also need permission to send emails. Good quality relevant gated content can help you get relevant contact details.
I would like to emphasize the fact that you should never use readymade email lists. They are not segmented and most of the time they are not really relevant for your business.
6. Lucky Draws Can Make You Lucky
We all love prizes and so do your leads. It ignites their competitive spirit and generates a higher level of attention for you. An effective contest can also get you valuable contacts for your next email campaign.
You can also run a survey in disguise of a contest especially if you are putting up lucky draws without a specific reason to make somebody a winner. In such cases, you can ask simple survey questions like which product from your brand they like the most as a gateway to join the lucky draw.
Generating leads continuously has never been an easy task. However, these six pointers can be the guiding star in your journey to lead generation for your ecommerce business. Know any other tactics that work effectively? Please feel free to share your lead generation tips and experiences with us in the comment section below.
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