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Want to know the secret to a great lead generation website? Let’s check out six strategies to supercharge your ecommerce lead generation to stay ahead of your competition.
No superpower is needed to guess the key question you have in mind as a marketer. All you are trying to figure out every day is how to direct leads to your ecommerce website. The market is always very competitive.
Consumers are overwhelmed by promotions like never before. But still, you always have a chance to win them over. And I am sure you are going to put a lot of effort into doing so. So I’ve written this post just to make sure that your effort is focused on the right path and never gets wasted.
Let’s check out six strategies to supercharge your ecommerce lead generation to stay ahead of your competition.
1. Content Still Rules
Do customers buy a product the moment they see it? No, they don’t. And thanks to them for not doing that. Otherwise, all marketers will be out of jobs. Content plays a major role in the slow and steady persuasion of consumers.
With content, variety is the key. Use different kinds of content as required. Videos, memes, product reviews, customer feedback, and blog posts, to name a few. Besides creating content for your own site, submit guest posts regularly to third-party sites. And don’t forget to add a link to useful information on your site to gain valuable backlinks from high-authority sites.
Whatever the type of content and format, make sure you include a call-to-action. If you don’t, then consumers may not know what to do next.
Search engines love good-quality content. If you publish relevant, quality content with the right keywords at regular intervals, it can help improve your rankings in search results. And there is no better free ecommerce lead generation source than SEO.
Position yourself as an expert by creating content showcasing your field expertise. Social media is one of the best places to engage people with your content. Leverage its power by sharing useful, genuine content frequently to build trust.
For example, WordStream regularly shares useful information and content through its social media profiles.
2. Partner with Influencers
Influencers on social media are an extension of your marketing team. They are your brand’s advocates. They are your spokespersons when you need to communicate with your prospects.
They are thought leaders in their own domain, and people trust them for their knowledge of a particular topic. Thus, it makes perfect sense to work with them.
The right type of influencer can differ according to your brand’s requirements and your budget.
For example, if you want to raise brand awareness, you naturally want to partner with an influencer with a massive following. But if you want to build credibility and trust, you might want to partner with subject matter experts who have authority in a relevant topic or niche.
When selecting an influencer, ensure they are relevant to your brand’s image. But most importantly, make sure they will be able to help you accomplish your goals. Micro-influencers may be the right fit for your brand. They are likely to charge less and have higher conversion rates than larger influencers.
And if the influencer is not a celebrity but just an average consumer with many followers, they are more approachable to consumers. And, by extension, so is your ecommerce business. You can use tools like Grin to search and filter results based on category, location, and more.
3. Explore Programmatic Advertising
Programmatic advertising employs artificial intelligence to buy ads on auctions, often in real-time.
The moment your customer is on a relevant website looking for a product like yours, the bot buys the ad required at that time. So you can show the right ad on the right site to target that particular customer. You cannot get more targeted than this as an ecommerce business.
This technology improves click-through rates while maximizing ROI. And for obvious reasons, it's more personalized.
4. Be Present or Let a Bot Do It for You
Be there when your prospect needs you. Install live chat on your website, so when a visitor is on your website, they can easily reach out to you with any queries. And you can provide them with quick assistance while showing your products as a solution to their problems.
This is your chance to introduce them thoroughly to your brand. The best part is that other competitors won’t cause any distractions. So make the most of it.
Even if you don’t have the resources to have an agent monitor your chat, you can have a bot do it for you. According to HubSpot, 47% of shoppers are even willing to buy products from a bot. Several chatbot apps are available, such as Sprout Social and Zendesk Answer Bot.
5. Send a Striking Email
Email lead generation has been well-known since the inception of ecommerce companies. Email is your one-on-one conversation with your customer; therefore, it must be personalized. One stunning email alone can do the job for you.
In ecommerce, the nature of the business is such that it gives you a lot of opportunities to send stuff like welcome emails once someone registers, transaction emails, delivery emails, etc. And these give you a lot of opportunities to upsell.
However, sending the initial email can be tricky. You need valid contact details for that, and you also need permission to send emails. Good quality, relevant gated content can help you get relevant contact details.
I would like to emphasize that you should never use readymade email lists. They are not segmented, and most of the time, they are irrelevant to your business.
6. Lucky Draws Can Make You Lucky
We all love prizes, and so do your leads. It ignites their competitive spirit and generates a higher level of attention for you. An effective contest can also get valuable contacts for your next email campaign.
You can also run a survey in disguise of a contest, especially if you put up lucky draws without a specific reason to make somebody a winner. In such cases, you can ask simple survey questions like which product from your brand they like the most as a gateway to
Generating leads continuously has never been an easy task. However, these six pointers can be the guiding star in your journey to lead generation for your ecommerce business. Know any other tactics that work effectively? Please share your lead generation tips and experiences with us in the comments below.
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