Overview of the micro-influencers
More and more marketers are getting attracted to the marketing especially influencer marketing. In fact, the study reveals that around 84% of the marketers are planning to launch at least one influencer marketing campaign within 12 months. This is because of the massive return of investment from the influencer marketing campaign. The study done on the return on investment from the influencer marketing campaign shows that the effective influencer marketing campaign can provide $6.5 or more for every $1 spent on the campaign.
This is a massive return on investment. However, the question is who to choose for your influencer marketing campaign. A micro-influencer can be defined as an influencer having a sizable no. of followers, but not so large no. of followers like the famous celebrities, and a micro-influencer is a good choice for the promotion of your brand.
Why are micro-influencers powerful assets for boosting your brand?
There are influencers with millions of followers, so why micro-influencers? This might be a question in your mind. After reading this section of the article, you will know the benefits of choosing micro-influencers for promoting your brand.
1. Increase engagement
One of the most important things most of the brands forget is that their customers and potential customers are also human beings. They want attention and care. This is what micro-influencer marketing is all about. The micro-influencers have a strong bond with their followers because they care about the opinions of their followers, and they also have enough time to respond to their followers because of a lesser no. of followers in comparison to celebrities or a popular influencer with millions of followers.
The posts published by the micro-influencers have more engagement than the posts published by the celebrities or top influencers. According to the survey, the YouTube influencers were the ones with more engagement in their posts than mainstream celebrities. And, the more engagement means more emotional attachment to the brand.
2. Attract high-quality leads
All you need to do is to make micro-influencers love your product, and then you will see hundreds of qualified leads from their campaign. These leads could even surpass the leads generated from hundreds of pay per click advertisement campaigns. The recent study done on the customer acquisition potential of the influencer marketing showed that the influencer marketing campaigns bought more customers than email marketing, paid search, and organic search.
Furthermore, the quality of the customers gained through influencer marketing campaign is better than the quality of the customers gained through other marketing strategies. The micro-influencers are able to gain high-quality leads because they are specialized in their niches.
3. Increases the trust
It’s very difficult to gain trust, and once the brand is able to win the trust of their customers, they become loyal to their brand. The study shows that the millennials are more brand loyal than others, and they are also the largest generation in the United States. The micro-influencers can help you win the trust of the customers, and the loyal customers are more likely to further increase your sales, as they will recommend your products to others as well.
Here is how micro-influencers help in cultivating the trust among your customers. Your potential customers along with existing customers who are following the micro-influencer trust that specific micro-influencer because of their knowledge and expertise. If the micro-influencer loves your product and endorse it, their followers because of their trust in the micro-influencer also start loving the product; hence developing the trust in the brand.
4. Perfect targeting, increased return on investment, and low cost
Not all the companies have millions of dollars to market their products. There are many small and medium-sized companies who have a limited budget, but still, want to launch marketing campaigns. With micro-influencers, the small and medium-sized companies can promote their products staying within their limited budget, and the micro-influencers can help them to promote their products to targeted people to whom they want to promote their products.
However, you need to find the micro-influencers who have the followers that are likely to purchase your product. The micro-influencers have the specific group of people following them with specific interests, which makes the targeting easier and more accurate. The micro-influencers charge way less than many other celebrities, and you will also get a good return on your investment.
You must be eager to hire some micro-influencers for your campaign now that you know why they are such powerful assets for your brand. Furthermore, they are also an affordable choice for most of the small and medium-sized business owners. However, you should be careful at first while selecting the micro-influencers for your campaign. You can expect a huge boost in your brand if you manage to launch effective influencer marketing campaign with the group of right micro-influencers.
Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to Provenseo. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on facebook, twitter, LinkedIn, Google+.