For starters in Australia, understanding all the tools and tact of SEO is essential. At this stage, the chances of mistakes are higher that can affect your work. Of course, nobody wants to put their job on a stake; therefore, we are here with the fail-proof tactics.
Whether you are working for a small, medium, or large organization having a wide knowledge of cutting-edge technology and digital marketing strategy will help you to get the most out of your work in every possible way.
To become one of the most successful SEO Experts, it’s essential to follow each digital marketing strategies for your startup in 2018 so that you never overlook any feature of digital marketing services.
Let’s get started!
1. Pay Per Click
All the odds will be in your favor when you use the PPC technique. But, don’t blast the entire marketing budget PPC. BE careful where you are using it.
Try to employ it only and if required. When used in a right way, pay per click can bring the massive traffic to your website in a short period.
One has to be smart enough to write the compelling content so that the viewer clicks on it and assemble at your site. So use it and escalate maximum customers to your site.
Recommended: Is Automation the Future of PPC?
2. Influencer Marketing & Outreach
Consistent growth in digital marketing is faster when digital marketing strategy done right. Influencer marketing is type of marketing strategy that focuses on a leader who influences people to purchase a particular product.
In simple words - a person becomes the face of your services. You don’t have to directly market your services, or product, hire an expert and everything will be sorted. If your budget is a bit higher, hiring a famous personality or a celebrity will work great.
3. Content Marketing
The entire marketplace has been taken over by the content marketing. People are found to be getting attracted towards striking contents and graphics than any other source. There is no rocket science behind content marketing; it’s just a simple process of creating and using persuasive online content to attract the utmost people.
It may include, blogging, article writing, video & audio scripts, and presentations. You can also use a social media platform to reach the right audience using attractive contents. So make use of content writing to hit the target in a digital marketing agency Australia in a flash.
4. List Building & Email Marketing
Every big brand is using email listing as their basic tool to target the right audience. If you haven’t used it yet, you are missing out the biggest success maker. It’s possibly one of the most responsive and effective tools one can have in the organization.
According to some survey, at least 44% of recipients make a product purchase through email listing. For B2B organizations, adding words such as profit, money, or revenue in the subject lines exert a pull on your clients. So start creating the email listing of your services now!
5. Search Engine Optimization
Do you have the best products or services on your site? Does your website have an amazing UI? Does your site contain actionable and responsive contents? The possibility is higher for having all these special features are higher but all these are vain if nobody is able to see it.
Having a low ranking in the search engine can make your website almost negligible by the search engine. You won’t be able to reach the audience. For that reason, it is vital to optimize the website. This is the one big rule you should know to become an eminent SEO consultant. So, optimize the website to make a place in the top ten website results.
6. Guest Blogs
The most powerful traffic generation and linking technique is a guest blog. You can backlink your website or product through guest blogging easily.
Brand promotion, pattering into traffic source of the blog for driving users back to your site, and building bond with the audience through other community or blogs are the right ways to utilize guest blogging. The time you will start guest blogging, changes will be noticeable to you. So forget everything and find the best place to guest post your services.
7. Contextual Targeting
You can explore other targeting options such as contextual targeting. It is independent of user data instead; it focuses on the content with which people will engage, and sessions.
It also puts ads on the website that would be interactive to your users. You don’t have to put many efforts in promotions as the contextual marketing will handle everything.
8. Live Video Marketing
To survive in today’s advanced world you have to adapt to trending technologies. Live video streaming is the best tool to connect with your clients and convey the message in a better manner. Social media is ideal for video marketing where almost every user is available and videos are more attractive than anything else.
According to some survey, it's been tested that almost 80% of the population pays attention to videos. Therefore, the chances of being noticed through video marketing are higher. All you have to do is pick the high-quality tools for making videos, use the right video editing tools and post it on the numerous available platforms.
So what are you waiting for? Get your cameras ready and start the live video marketing to become a famous SEO consultant now!
9. Social Media Marketing
As we already know, social media is full of opportunities, so why not utilize it in favor of a particular firm. You will be able to attain your monthly targets quickly when using the social media for marketing. Posting right content on the right social media platform will lead you to the right audience.
There are plentiful podiums to make a unique identity in the marketplace. But don’t get spammed! You have to reach an utmost audience by following every term and condition of the platform. So get up and plan everything from where you are going to start.
Now that you know the nine most useful strategies for making your benchmark in the digital marketing by becoming one of the most wanted SEO experts, start implementing it today.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.