In this present day and age, one of the most valuable skills that you can have is that of digital marketing. Seeing as the world seems to be rapidly migrating online, having the skills that businesses and individuals need to gain visibility would make you a valuable asset.
If you already happen to work in the digital marketing space, then luckily, you’re already on the right path. However, there are new developments in the digital marketing space every day, so staying up-to-date is a must. For those reading this because they’re keen on learning about how they can develop their digital marketing skills, you’re going to find a few suggestions below.
1. Stay Updated With SEO
When it comes to digital marketing, SEO is one of the most important things that you can master. People with these skills are quickly becoming hot commodities because of what they can do to create visibility for brands.
If you don’t know much about SEO, it’s advisable that you at least learn the basics. Here are a few of them that you can add to your list:
Keyword Research: One of the fundamentals of SEO is keyword research. If you don’t know much about keywords, they make it possible for people to discover you online. When you use any search engine whether Google or Yahoo, you likely type in a word or phrase in hopes of finding information on that particular topic. With that being said, when you’re doing keyword research, your goal is to get in the mind of the consumer and choose keywords based on what they’d be searching for. Google Keyword Planner is one of many tools perfect for helping you carry out this task.
On-Page Optimization: If you happen to have a website or a client that has one, then learning how to do on-page optimization is a must. This will help improve your ranking in search engines which is one of if not the ultimate purpose of SEO. A few on-page ranking factors you want to take into consideration are content that supplies a good demand as well as the shareability of your posts. Also, make sure you use appropriate URLs that contain keywords where possible, have a subject in image alt text and include the subject in the title tag.
2. Know How to Research
One of the fundamentals of digital marketing is research. Without it, you can’t effectively target your audiences or speak to them in a language that they understand. To do research, you should have access to a range of resources and be good at navigating your way around online as you can find a lot of information there.
However, if you find that you’re being slowed down by error messages, you should check TechLoris to see how you can resolve those issues. It may be worth investing in a fast and efficient PC if you find that’s slowing you down as well.
3. Understand Analytics
Another important aspect of digital marketing that you should have basic knowledge on is analytics. There is no use in collecting data, doing research and carrying out endless activities if you have no idea what to do with your findings. Analytics are so important as they give you an indication of how you’re performing and what areas need improvement.
With that being said, you don’t necessarily have to become a professional, but you should understand how analyses works and how to interpret results. You should be able to assess the effectiveness of digital marketing campaigns, follow emerging trends, and compile target lists for email marketing.
The bottom line is that understanding analytics can help you show clients how your digital marketing activities are adding to their bottom line.
4. Get Good at Content Writing
As with analytics, even if you won’t be doing content writing, knowing the basics of good writing puts you miles ahead. Millions of people are online right now looking for content, and it’s unlikely that they’re looking for how-to articles that they’ve read millions of times over. If you need insight into what makes good content, see a few tips below.
Write Often: Writing often is a surefire way of improving your skills. Commit to writing at least once a week and explore a range of different genres whether it be an informal article, press release, or short story. The more you write and edit your work, the better you’ll get at it.
Observe Competitors: If you want to know what good content looks like, pay attention to what is being shared. See what competitors are posting and what presently happens to be going viral. This should give you an indication of what your audience likes and how you can put a personal spin on such content.
Study Your Audience: When you’re writing content, another strategy to improve the quality of it is to visualize and write as though you’re doing so for a single person in your target audience. Think about what they want to know as well as the type of information they’d be interested in seeing while you write.
5. Be a Better Salesperson
Getting better at selling is another way to improve your digital marketing skills, this is because although subtly, this is a lot of what you’re doing online though primarily through content. To improve your sales skills, learn to put yourself in other people’s shoes and connect on a human level. Communicating with people and making connections based on values, beliefs and mutual interests also go a long way.
6. Learn the Basics of Branding
If you’re going to be carrying out marketing activities for yourself or brands, understanding how to represent a brand in your digital activities is essential. Learn the basics of branding such as what brands represent and how they want to be perceived by their target audience. When you fully understand a brand and what they’re trying to achieve online, you should find executing your digital marketing activities easier.
Digital marketing is an in-demand skill and likely will continue to be for as long as the internet is relevant. The exception to the rule will probably be software and technology automating such tasks. Until then, continue building your skills and growing.
Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.